BroadNet
The BroadNet Journal

Notes from the wire.

Engineering write-ups, regulatory deep-dives, industry analysis, and product notes from the team that operates BroadNet. Written in-house — no ghostwriters, no AI slop, no recycled vendor talking points.

151 published essaysUpdated monthlyWritten by the BroadNet team

More from the journal

Recent essays.

Long-form on the things we actually wrestle with in production — regulatory regimes, protocol choices, firewall economics, channel orchestration.

Product

SMPP window size: why your bind is slower than the rate you pay for

An operator agrees 100 messages per second, the bind delivers twelve, and everyone blames the network. Nine times out of ten the cause is a window left at its default. Here is what windowing really does on an SMPP session, and how to size it.

BroadNet Engineering
11m
Industry

Holiday SMS marketing for Q4 2026: Halloween, 11.11, White Friday and year-end, a sending playbook

Q4 offers live for hours, not weeks. This playbook lists the 2026 dates from Halloween to New Year's Eve, the promotional send windows regulators publish, how to write a one-segment holiday SMS, how to keep OTPs flowing on peak days and how to measure what worked.

BroadNet Editorial Team
10m
Industry

Business messaging statistics 2026: verified figures on SMS, WhatsApp, RCS and OTP

The numbers people quote about business messaging are often old, rounded or from a vendor blog. This page collects 2025–2026 figures from their primary sources, with the scope and date of each, on mobile reach, A2P SMS, WhatsApp, RCS, OTP fraud, passkeys, the Middle East and AI agents.

BroadNet Industry Research
9m
Regulation

SMS OTP security standards 2026: what NIST, PSD2, PCI DSS and central banks actually require

Is SMS OTP still allowed? Mostly yes, under conditions. NIST classes it as restricted, PSD2 accepts it as a possession factor, PCI DSS does not name it, and India's RBI kept it. Some regulators in Asia and the Gulf moved bank logins to bound devices. Here is what each standard actually says, with the clause and the source.

BroadNet Regulatory Affairs
10m
Regulation

SMS sending hours by country 2026: the verified quiet-hours list for marketing messages

Many countries limit when promotional SMS may reach a phone, and a message sent at the wrong hour can mean a fine or a blocked sender ID. This list covers only the markets where we found the window in an official text, with the local-time window, what it applies to and the source.

BroadNet Regulatory Affairs
9m
Product

Omnichannel messaging platform in 2026: shared inbox, campaigns and AI agents across WhatsApp, SMS, RCS, Instagram and email

An omnichannel messaging platform puts every customer channel into one shared inbox, one campaign tool and one API, with bots and AI agents that hand over to people. This guide explains how each part works, the channel rules that shape it in 2026, and how to choose one.

BroadNet Editorial Team
11m
Product

Business email protection in 2026: how spam and phishing filtering works for Microsoft 365, Google Workspace and cPanel

Business email compromise cost victims $3.05 billion in reported losses in 2025, according to the FBI. This guide explains how an MX-level filter sits in front of Microsoft 365, Google Workspace or cPanel, what SPF, DKIM and DMARC actually prove, and what the Gmail, Yahoo and Outlook.com sender rules mean for your domain.

BroadNet Editorial Team
11m
Product

QR code table ordering for restaurants in 2026: how it works, what it costs and when an AI waiter helps

QR menus, tap-to-order carts and AI waiters that take orders by chat solve different problems. This owner's guide explains what each needs, works out flat fee against commission, and covers allergen rules, guest data and a rollout checklist.

BroadNet Editorial Team
10m
Product

URL shortener with your own domain in 2026: setup, safety, analytics and SEO

A URL shortener is a redirect service, and the domain it runs on decides how much people trust your links. This guide covers redirects and SEO, custom-domain setup, safety checks, analytics, QR codes and privacy, with every external fact linked to its primary source.

BroadNet Editorial Team
10m
Product

WhatsApp service-message pricing from 1 October 2026: what changes, what it costs, and how to cut it

From 1 October 2026 Meta charges for WhatsApp service messages, the free-form replies sent inside the 24-hour customer service window, per delivered message after a free tier of 1,000 per business phone number each month. Here is what changes, what stays free, what it will cost and how to keep the bill down.

BroadNet Editorial Team
10m
Regulation

Is SMS OTP banned? What the UAE, India and Philippine bank rules actually require in 2026

No — SMS OTP is not banned. UAE banks were told to phase SMS and e-mail OTPs out of customer authentication, India's RBI kept SMS OTP as a permitted factor, and the Philippines' BSP requires larger banks to limit it. Here is who is in scope, the dates, and what replaces the code.

BroadNet Regulatory Affairs
11m
Regulation

Turkey SMS rules 2026: international SMS with links are blocked — plus İYS and e-signature explained

Since 1 April 2026, Turkish operators do not carry or terminate A2P SMS from abroad that contains a URL. Here is what BTK decisions 399, 398 and 412 actually say, how İYS consent works, and how to keep your Türkiye traffic delivering.

BroadNet Regulatory Affairs
11m
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    MENA-grounded perspective on regulators, operators, and channel mix.
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Most of what we write
we learned in production.

If a post made you nod, we should probably talk. Bring the use case, the volumes, the markets — we'll come back with routing, pricing, and a reference customer you can call.

$ curl -X POST https://api.broadnet.me/sms/sendSms