BroadNet is a WhatsApp Business API provider in the UAE and an official Meta Business Solution Provider: direct WABA provisioning, Green Tick verification support, priority Meta access and free template approval assistance, with zero markup on Meta's per-message rates.
Direct Cloud API bind as a Meta Business Solution Provider. Template validation runs at our edge — no 'rejected on Meta' surprises after submit, no spinner on your backend.
Recipients (destinationNo), messageType and your text or approved template — submitted as multipart/form-data with a Bearer token. The verified sender is configured on your account.
Variable count, language, and approval status checked against your registered template library before submission.
Direct bind to Meta's Cloud API as a registered Business Solution Provider. Your verified sender profile carries the green tick once Meta approves it.
Message lands in the user's WhatsApp app — sent, delivered, read indicators flow back end-to-end.
User replies open a 24-hour customer service window for free-form replies; template messages are billed per delivered message. Inbound messages and status updates are posted to your webhook.
Recipients (destinationNo), messageType and your text or approved template — submitted as multipart/form-data with a Bearer token. The verified sender is configured on your account.
Variable count, language, and approval status checked against your registered template library before submission.
Direct bind to Meta's Cloud API as a registered Business Solution Provider. Your verified sender profile carries the green tick once Meta approves it.
Message lands in the user's WhatsApp app — sent, delivered, read indicators flow back end-to-end.
User replies open a 24-hour customer service window for free-form replies; template messages are billed per delivered message. Inbound messages and status updates are posted to your webhook.
One HTTPS call with a Bearer token, a multipart form and your verified sender. Send free-form text inside the 24-hour window or an approved TEMPLATE outside it — the response returns a batchId, and every recipient moves SUBMITTED → SENT → DELIVERED → READ on your webhook.
# Send an approved WhatsApp templatecurl -X POST https://api.broadnet.me/whatsapp/message/sendbulk \ -H "Authorization: Bearer $BROADNET_TOKEN" \ -F batchId=0 \ -F campaignName=order-updates \ -F destinationNo=447700900123 \ -F messageType=TEMPLATE \ -F templateName=order_update \ -F templateLanguage=en_US \ -F bodyTemplateVariables=INV-400 # 200 OK → the response carries the batchId; per-recipient status# (SUBMITTED → SENT → DELIVERED → READ) arrives on your webhook.Notifications, OTPs, order updates and marketing all run through Meta-approved templates with variables, header media and quick-reply buttons. Our team helps you draft, submit and revise rejections — typical approval in 24-48 hours.
When a customer messages first, a 24-hour service window opens. Send anything inside that window — no templates required — and the window resets with every customer reply. Since 1 October 2026 Meta bills replies inside the window per message at the market's utility rate, after a free tier of 1,000 service messages per business phone number per month (they were free until 30 September 2026).
Send images up to 5 MB, video and audio up to 16 MB, documents up to 100 MB, live or static locations, contact cards, stickers, and product carousels. Everything renders inline in the user's WhatsApp chat — no third-party preview.
Quick-reply chips, list pickers and CTA buttons turn every message into a decision point. Inbound replies are posted to your webhook, ready to hand off to your agent platform or bot.
batchId=0 campaignName=support destinationNo=447700900123 messageType=TEXT content=Order shipped. Reply TRACK for updates.
Sync your product catalog from Meta Commerce Manager and surface single-product messages, multi-product picks and a full carousel of items — checkout completes inside WhatsApp on supported markets.
Patterns we've helped enterprises across MENA, Africa and Europe roll out in days, not quarters.
Bot-led triage, intelligent routing, conversation history preserved across agents. Handoff over standard webhooks.
Confirmation, shipping, delivery and returns — with live location, tracking buttons and document attachments.
Healthcare and service reminders with one-tap confirm, reschedule and cancel. Cuts no-show rates noticeably.
Guided sign-up flows, ID capture via document uploads, OTP verification and welcome journeys — all in one thread.
Since 1 July 2025 Meta bills each delivered template message (marketing, utility or authentication) by category and country. BroadNet adds a transparent service fee — zero markup on Meta's rates — with consolidated billing across every channel you run.
The reach and operator network your WhatsApp traffic inherits as a BroadNet customer — the same interconnects that carry our A2P SMS.
Direct operator reach across MENA, Africa and beyond.
Direct interconnects behind every message we route.
Carrier-grade A2P send rate on the interconnects your WhatsApp inherits.
Two decades of carrier-grade messaging delivery.
Opt-in capture, consent records, policy-compliant templates and regional data handling — all baked into the platform so your growth team never has to learn the rule book.
Typically 5–15 business days from MSA signature to first production template approval. BroadNet handles the Meta Business Manager linkage, the BSP setup, brand verification, and the initial template submissions. The biggest variable is your own brand verification with Meta — if your business is already verified, we move much faster.
Per delivered template message, in three categories (Authentication, Utility and Marketing), at Meta's list rate for each market; rates are quoted per market on /pricing/whatsapp. Meta moved from per-conversation to per-message pricing on 1 July 2025, so every template you send is billed on delivery. Since 1 October 2026 Meta bills replies inside the 24-hour customer service window per message, at the same rate as utility and authentication messages in that market: free-form service messages after a free tier of 1,000 service messages per business phone number per month, utility templates from the first message (both were free until 30 September 2026). BroadNet adds zero markup on Meta's rates; we bill our routing/SLA layer separately.
Anything you send first must be a pre-approved template — order confirmations, OTPs, appointment reminders, marketing offers. You write the copy with variable placeholders ({{1}}, {{2}}), categorise it (Auth/Utility/Marketing), choose languages, and submit. Meta reviews in 24–48 hours. We pre-screen your template against Meta's policy first, so most submissions clear on the first pass.
Yes. When a user replies to any of your messages, a 24-hour service window opens during which you can send free-form messages (no template required). Inbound messages are posted to your webhook, and outbound free-form sends use the same POST /whatsapp/message/sendbulk call as your templated messages, with messageType TEXT instead of TEMPLATE. Most customers route the inbound to their existing helpdesk (Zendesk, Freshdesk, Salesforce SC).
Messages ship over a direct Cloud API bind as a registered Business Solution Provider, so delivery is fast and reliable on operator-direct routing. When a message can't be delivered — recipient hasn't installed WhatsApp, has blocked your business, or the WhatsApp account is in a no-service state — each failure mode returns a distinct error code so you can route fallback (SMS) appropriately.
WhatsApp requires explicit opt-in before you message a user — we don't store the opt-in records for you. You provide an opt-in source (web form, USSD, IVR) and timestamp when you register the contact on your account. We audit the existence of an opt-in record before the first send to any new MSISDN; without one, the send is rejected before it reaches the network.
Yes — all WhatsApp media types: image, video, audio, document (PDF, DOCX, XLSX up to 100MB), location, contact card. Interactive: reply buttons (up to 3), list message (up to 10 sections of 10 rows each), call-to-action URL buttons, phone-number buttons. All available via the same template or free-form API.
Dedicated WhatsApp Business Account (WABA) provisioning, white-glove template approval (we draft and submit on your behalf), named technical account manager, 24/7 NOC pager for sev-1, monthly conversation-volume reviews, and a direct Meta escalation path for account-health issues, as an official Meta Business Solution Provider.
Question not here? Ask our engineering team
WhatsApp is one surface for A2P messaging across every channel. Combine it with RCS Business Messaging and OTP verification for a complete conversational stack.
Comparing vendors? Read our Best WhatsApp Business API provider buyer's guide.
No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. One API to every channel, on a network built since 2003.
Talk to a WhatsApp specialist about onboarding, Green Tick, templates and per-message pricing — free onboarding, template approval support, and zero hidden markup.
Resources
WhatsApp Business API datasheet
Go deeper on the concepts behind this product.