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What is a WhatsApp BSP?

Last reviewed 1 min readReviewed by BroadNet engineering
Quick answer

A WhatsApp Business Solution Provider (BSP) is a Meta-approved partner that hosts enterprise access to the WhatsApp Business API. Businesses can also connect directly through Meta's Cloud API, but most work through a BSP for onboarding, template approval, verification, billing and support. BroadNet is an official Meta BSP.

Plain-language definitionVendor-neutralReviewed October 10, 2026
The long answer

Everything worth knowing, nothing that isn't.

§01

What does a BSP do?

Onboards your WhatsApp Business Account, submits message templates for Meta approval, hosts the API endpoint, manages Green Tick verification, and bills you for the messages you send. Provides webhooks, SDKs, and the operational continuity that direct WhatsApp Business API access wouldn't.

BNWritten by the BroadNet engineering team·Operating carrier-grade messaging since 2003, headquartered in Dubai·Editorial standards
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Topic hubWhatsApp Business API explained
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