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What is the WhatsApp green tick (verified badge)?

Last reviewed 1 min readReviewed by BroadNet engineering
Quick answer

The WhatsApp green tick is the official verified badge Meta grants to a business's WhatsApp account, shown next to the business name to confirm it is authentic and notable. It raises customer trust and reduces impersonation, and is granted by Meta based on the brand's notability and policy compliance — applied for through your Business Solution Provider, not bought.

Plain-language definitionVendor-neutralReviewed July 22, 2026
The long answer

Everything worth knowing, nothing that isn't.

§01

What it signals

A green tick tells customers the account genuinely belongs to the brand, not an impersonator — which lifts open and response rates and protects against fraud. It sits above the display-name verification most accounts have. See /answers/what-is-whatsapp-business-api.

§02

How it's granted

Meta reviews the business's notability and compliance; the badge cannot be purchased and is not guaranteed. You submit the request through your BSP, which manages the WhatsApp Business Account. See /answers/what-is-whatsapp-bsp.

§03

Verification vs the green tick

Most business accounts complete display-name verification, which is required to message at scale; the green tick is an additional, selective mark of notability on top of that. See /answers/whatsapp-for-customer-support.

BNWritten by the BroadNet engineering team·Operating carrier-grade messaging since 2003, headquartered in Dubai·Editorial standards
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