Multi-tenant sub-accounts
Manage every customer as an isolated sub-account with its own credit, sender IDs, rate card and users — provisioned in minutes from the panel or API.
isolated tenantsper-account limits
Reseller Program · White-label SMSSell SMS
Sell SMS
under your own brand.
Buy messaging at wholesale on our direct operator network, brand the dashboard and billing as your own, and set your retail price. We run the SMSC, the routes and the compliance — you keep the customer and the margin.
200+ countries1,000+ operator connections99.99% SLASince 2003
BroadNet · reseller
reseller API
200+
Countries
1,000+
Operator connections
99.99%
SLA
What it is
Your messaging business, our network.
The SMS Reseller Program lets you build and run a messaging business without building the messaging network. You buy at wholesale on BroadNet's direct operator routes, create a branded sub-account for each customer, and price and invoice them yourself. To your customers it's your platform, your dashboard and your bill — the SMSC, the SMPP stack, the firewall and the operator relationships stay our job.
It fits aggregators, agencies, ISVs and mobile network operators who want to offer SMS to their own customers with control over pricing, branding and provisioning — and the margin on every message.
How it works
From application to first invoice
in four steps.
01
Apply & get onboarded
Tell us your markets and expected volume. We set up your reseller account, agree wholesale rates and hand over the panel.
02
Create your sub-accounts
Spin up a tenant per customer from the reseller dashboard or API — each with its own sender IDs, credit and permissions.
03
Brand it as yours
Apply your logo, domain and colours to the customer-facing dashboard and login. Your customers never see the BroadNet name.
04
Bill your customers & grow
Set your own retail pricing on top of wholesale, invoice under your brand, and keep the margin on every message you sell.
Capabilities
Everything you need to run a reseller book.
Wholesale messaging rates
Buy at wholesale on the same direct operator routes we run for enterprises, and set your own retail price so the margin stays yours.
direct routesyour margin
Your-brand billing & dashboard
White-label the customer portal with your logo, domain and colours. Invoices, receipts and the login all carry your brand, not ours.
custom domainwhite-label
Reseller API + dashboard
Automate account creation, credit top-ups, rate cards and reporting through the reseller API — or run it all by hand in the dashboard.
RESTprovisioning API
Margin & revenue share
Price each sub-account independently, apply markups per route, and see wholesale cost versus retail revenue on every account in one view.
per-route markupmargin view
Provisioning & credit control
Top up, suspend or cap any customer instantly. Prepaid or postpaid, hard limits and real-time balances keep your book in control.
prepaid / postpaidinstant caps
Why BroadNet
Resell an owner, not a reseller.
Most white-label offers resell someone else's routes. BroadNet owns the SMSC, the SMPP stack, the firewall and 1,000+ direct operator connections — so what you sell is the network itself.
Sell on the routes we own
You resell BroadNet's own network — SMSC, SMPP and 1,000+ direct operator connections — not a fourth-hand grey route. Quality your customers can feel.
200+ countries to sell into
Offer your customers global reach from day one, with local sender IDs and regulatory handling already built into the route.
Compliance handled for you
STOP suppression, sender-ID registration and consent trails are enforced at the platform layer, so your sub-accounts stay compliant by default.
A partner since 2003
A 99.99% uptime SLA and a network operated in-house for over two decades — the infrastructure is our job, so growing your book can be yours.
The reseller program is one of several ways to build with us — see the full Partner Program. Carrier and high-volume interconnect is handled by the Wholesale Messaging Hub.
Related
Where the reseller program fits.
Partner Program
The full picture of how BroadNet works with resellers, agencies, ISVs and technology partners.
Learn more
Wholesale Messaging Hub
Carrier-to-carrier interconnect, A2P wholesale and hubbing for operators and high-volume aggregators.
Learn more
A2P SMS
The carrier-grade delivery backbone every reseller message rides — direct to the operator in 86 countries, labelled partner routes elsewhere, no grey routes.
Learn more
Questions buyers ask
The reseller program,
answered.
It's a white-label program that lets you sell SMS under your own brand. You buy messaging at wholesale rates on BroadNet's direct operator network, create a sub-account for each of your customers, brand the dashboard and billing as your own, and set your own retail pricing — BroadNet stays invisible to your end customers.
You apply your logo, colours and your own domain to the customer-facing dashboard and login. Invoices, receipts and notifications carry your brand. Your customers sign in to what looks like your platform, while BroadNet runs the network underneath.
Each customer is a fully isolated sub-account with its own sender IDs, credit balance, rate card, users and reports. You create, top up, cap or suspend them instantly from the reseller dashboard or through the reseller API — so a large book of customers is manageable from one place.
You buy at wholesale on the same direct operator routes we run for enterprise clients, then set your own retail price per sub-account or per route. The difference is your margin. Commercial terms are agreed with your account manager based on your markets and volume — we don't publish a single public rate because pricing is route- and volume-specific.
Both. Everything you can do in the reseller dashboard — create accounts, manage credit, set rate cards, pull reports — is available through the reseller API, so you can wire provisioning and billing straight into your own systems, or run it manually. End customers also get the standard BroadNet SMS API and SMPP for sending.
You can resell across BroadNet's footprint of 200+ countries over 1,000+ direct operator connections. SMS is the core, and the same reseller model extends to the wider platform — A2P, two-way SMS and more — so you can grow the catalogue you offer over time.
Question not here? Ask our engineering team
Carrier-grade delivery
Sell into 200+ countries, direct to the operator in 86.
No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. Your customers ride the same network BroadNet has operated in-house since 2003.
200+
Countries
1,000+
Operator connections
99.99%
SLA
White-label SMS, live in 200+ countriesYour brand on top.
Your brand on top.
Our network underneath.
Tell us your markets and volume and we'll set up your reseller account, agree wholesale rates, and hand over the branded panel.