Catalog & product messages
Connect your product catalog and send single- or multi-product messages that customers can tap to view, browse and add — a shoppable window inside the chat.
WhatsApp Commerce · Meta-approved BSP · since 2003
Sell on WhatsApp: catalog, cart, checkout in chat.
Turn a conversation into a checkout. Show your product catalog, send product messages, build a cart, guide the customer through checkout, and keep them updated on the order — all inside the app they already use every day. Meta-approved BSP, delivered on BroadNet's operator-direct network.
Meta-approved BSP Opt-in & approved templates 200+ countries
BroadNet · WhatsApp commerce
Conversational commerce
200+
countries
1,000+
operator connections
99.99%
SLA
What is WhatsApp commerce?
WhatsApp commerce is selling end to end inside the chat: a customer browses your product catalog, receives product messages, adds items to a cart, checks out, and then gets order and shipping updates — all in one thread. As a Meta-approved BSP, BroadNet onboards your WhatsApp Business account, manages template approval, and delivers it over BroadNet's network: 200+ countries, direct to the operator in 86 over 1,000+ connections. The underlying platform is the WhatsApp Business API — this page is the commerce playbook that runs on it.
Countries reached
200+
Conversational commerce on BroadNet's footprint
Operator connections
1,000+
Direct interconnects behind every conversation
Enterprises served
60,000+
Businesses on the platform since 2003
Partner status
Meta BSP
Approved WhatsApp Business Solution Provider
What you can build
A store inside the conversation.
Four commerce building blocks take a customer from browsing to a confirmed order without ever leaving WhatsApp.
Cart & checkout
Let customers build a cart in the conversation and complete checkout in-chat or via a secure payment deep-link — interest to purchase in one place.
Order & shipping updates
Confirmed, packed, shipped, out-for-delivery — keep the customer informed with template messages in the same thread they ordered from.
Re-engagement & ads
Bring customers back with opt-in template messages, and convert click-to-WhatsApp ads that open straight into a shoppable conversation.
Commerce capabilities
Everything a sale needs, in chat.
| Capability | What it does | Where it fits |
|---|---|---|
| Product catalog | Your products with name, price, image and description on your WhatsApp account | The shoppable source for every message |
| Single-product message | Spotlights one item with an add-to-cart action | Recommendations and ad landings |
| Multi-product message | Shows a selection from your catalog to browse in-chat | Collections, menus, bundles |
| Cart | Customers assemble items across the conversation | Building the order before checkout |
| Checkout & payment | In-chat order confirmation with in-conversation or deep-link payment | Completing the purchase |
| Order-update templates | Approved messages for confirmed, shipped and delivered states | Post-purchase experience |
| Re-engagement templates | Opt-in back-in-stock, reorder and cart-recovery nudges | Bringing customers back |
| Click-to-WhatsApp ads | Ads that open a conversation instead of a landing page | Turning ad interest into chat sales |
From discovery to delivery
How a sale happens in chat.
Four steps that carry a customer from a first tap to a delivered order — every one of them inside the WhatsApp conversation.
discover · browse · checkout · update
01
Discover
A customer starts a chat from your profile, a link, or a click-to-WhatsApp ad.
02
Browse the catalog
You send product messages; they view items and add what they want to the cart.
03
Check out
Confirm the cart and take payment in-conversation or via a secure checkout deep-link.
04
Update & re-engage
Send order and shipping updates, then opt-in nudges to reorder or return.
Onboarding, template approval and the conversation engine are all part of the WhatsApp Business API — this page is the commerce experience you build on it.
Use cases
Where WhatsApp closes the sale.
Retail & D2C brands
Run a conversational storefront: browse the catalog, add to cart, check out and track the order — and recover abandoned carts with opt-in reminders in the same thread.
Food, grocery & local
Let customers order from a menu or grocery list, confirm and pay in chat, and get real-time prep and delivery updates — no app download required.
Travel & bookings
Present options, take a booking and payment, and send confirmations and itinerary updates in one conversation — with click-to-WhatsApp ads feeding fresh demand.
On-device previewWhatsApp Business
See exactly what your customer sees, the moment it arrives.
Illustrative example — sample content, not a real customer message.
Aster Souq
9:41
AS
Aster Souq
Business · typically replies instantlyToday
Welcome 👋 Browse today's picks or tap a product to add it to your cart.
9:40 AM
Wireless Earbuds Pro
Active noise cancelling · 30h battery
SAR 249.00
Add to cart
9:40 AM
Add to cart
9:41 AM
Your cart
Wireless Earbuds Pro · ×1SAR 249.00
USB-C Cable (2m) · ×2SAR 58.00
TotalSAR 307.00
Checkout
9:41 AM
Checkout
9:42 AM
Order confirmedPaid
Order#AS-48213
TotalSAR 307.00
Delivery2–3 days
9:42 AM
Message
The catalog
The catalog is the shoppable heart of every conversation.
Everything a customer can buy in chat comes from your product catalog — each item with a name, price, image and description, connected to your WhatsApp Business account. Once it's in place, you can surface products two ways: a single-product message to spotlight one item, or a multi-product message to show a curated selection the customer can browse and add to a cart, all without leaving the thread.
The catalog can be synced from your product feed, so prices and availability stay current, and organised into collections — seasonal edits, menus, bundles — that map to how you actually merchandise. Get the catalog right and every message downstream becomes a place a sale can complete.
Product records
Name, price, image and description per item, connected to your WhatsApp Business account as the single source for every message.
Single-product message
Spotlights one item with an add-to-cart action — ideal for recommendations and the product a click-to-WhatsApp ad landed on.
Multi-product message
Presents a selection from your catalog to browse in-chat — collections, menus and bundles the customer can add from directly.
Collections & sections
Group products the way you merchandise — seasonal edits, categories, meal sets — so the right subset surfaces in each conversation.
Catalog sync
Keep prices, images and availability current by syncing from your product feed rather than editing items by hand.
Localised catalog
Product content in Arabic, English and dozens of other languages, so the catalog reads natively in each market you sell to.
Opt-in, templates & windows
The rules that keep commerce flowing.
WhatsApp is a permissioned platform, and that's a feature: the same rules that govern opt-in, templates and conversation windows are what keep the channel trusted and your account healthy. As a Meta-approved BSP, BroadNet manages the mechanics — but designing commerce flows around the essentials below is what keeps them working.
Opt-in
Business-initiated messages go only to customers who agreed to hear from you. Opt-in can be captured at checkout, in chat, on your site or in store — with the source recorded.
Approved templates
Proactive outreach outside an open conversation uses message templates submitted to Meta for approval. BroadNet handles submission, categorisation and review.
Template categories
Marketing for promotions and re-engagement, utility for transactional order updates, authentication for one-time passcodes — the category governs how each message is treated.
24-hour service window
When a customer messages you, a 24-hour window opens for freeform replies. Outside it, reaching back out needs an approved template and opt-in.
Quality & opt-out
Accounts carry a quality signal shaped by how recipients react. Honouring opt-out immediately and sending only wanted, relevant messages protects your standing.
Click-to-WhatsApp ads
Ads on Facebook and Instagram that open a conversation instead of a landing page — a compliant, high-intent way to start commerce chats at scale.
In practice
Six commerce flows, end to end.
The conversational-commerce flows teams run most — where the customer starts, what the catalog and templates do, and how the sale completes.
Conversational storefront
A customer opens a chat from your profile or a link, you send a multi-product message from the catalog, they add items to a cart, and checkout completes in-chat or via a secure payment link — browse to buy without ever leaving WhatsApp.
Click-to-WhatsApp ad funnel
An ad on Facebook or Instagram opens a conversation instead of a landing page. The customer arrives already in a chat, where a greeting and a relevant single-product message turn ad interest straight into an add-to-cart.
Abandoned-cart recovery
A customer builds a cart and stops short of paying. An opt-in template nudge lands in the same thread with the items still waiting and a link to finish — recovering an order the customer had already chosen.
Order-tracking thread
After checkout, utility templates keep the customer informed — confirmed, packed, shipped, out for delivery — all in the thread they ordered from, so support questions answer themselves and the post-purchase experience stays in one place.
Restock & reorder re-engagement
Back-in-stock alerts to customers who asked, and reorder reminders for consumables timed to when they're likely to run low — opt-in templates that bring people back to buy again.
Guided booking or menu order
For food, travel and services, a customer browses a menu or options as products, confirms in chat, and pays via in-conversation payment or a deep-link — with real-time prep, booking or itinerary updates following in the same thread.
Connect it to your stack
Commerce that stays in sync with your systems.
WhatsApp commerce is strongest when it reflects the systems that already run your business — your product feed, your orders, your payments and your customer records — so the catalog is accurate, updates are automatic, and the conversation is part of your operation rather than a separate inbox.
Product feed & catalog
Sync the catalog from your e-commerce product feed so pricing, imagery and availability in chat match your store.
Order & fulfilment events
Order placed, packed, shipped and delivered events can trigger the right utility template at the right moment in the thread.
Payment & checkout
Complete purchases with in-conversation payment where available, or a secure deep-link back to your payment provider — receipt lands in the thread either way.
CRM & customer data
Conversations, orders and opt-in state connect to your customer records, so segmentation and service stay informed across channels.
Automation via API
Drive catalog messages, templates and conversation logic programmatically over the same Meta-approved platform when flows need to be system-triggered.
Consent & template records
Opt-in status and approved templates stay authoritative, so every proactive message meets platform rules automatically.
Onboarding, template approval, catalog and the conversation engine are all part of the WhatsApp Business API. This page is the commerce experience you build on it.
What to measure
From conversation to confirmed order.
WhatsApp commerce measurement should follow the sale, not vanity metrics — how many conversations turned into carts, how many carts into paid orders, and how healthy the account stays while it happens. Track the signals below and keep outcomes tied to real revenue in your commerce stack.
Delivered & read
Per-message delivery and read status, the baseline confirmation that your catalog and template messages actually reached the customer.
Conversation & response
How many outreach messages open a real two-way conversation — the first sign that commerce is engaging, not just landing.
Product-message engagement
Taps on single- and multi-product messages and add-to-cart actions, showing which items and collections pull interest in chat.
Orders & revenue
Carts that became paid orders, tied back to the conversation and to real revenue in your commerce stack — the outcome that counts.
Cart recovery
How many abandoned carts came back and completed after an opt-in nudge, isolating the revenue the channel specifically rescued.
Quality & opt-out
Account quality signal alongside opt-out rate, so you can see whether templates and cadence are keeping the channel welcome.
How it fits
Built on the WhatsApp platform.
WhatsApp commerce runs on BroadNet's WhatsApp Business API, and pairs with the other channels for reach, re-engagement and measurement across a single audience.
WhatsApp Business API
The platform underneath — onboarding, templates, conversations and delivery as a Meta BSP.
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SMS marketing
Universal-reach campaigns and the fallback channel when a customer isn't on WhatsApp.
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RCS marketing
Branded, verified rich campaigns on Android — another premium engagement surface.
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Omnichannel
Orchestrate WhatsApp, SMS, RCS and Voice from one flow, one identity, one set of receipts.
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Link shortener
Trackable short links for checkout and product deep-links, measured to the click.
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FAQ
WhatsApp commerce, answered directly.
What is WhatsApp commerce?+
WhatsApp commerce is selling inside the WhatsApp conversation: customers browse a product catalog, receive single- and multi-product messages, add items to a cart, and move through checkout and payment — then get order confirmations and shipping updates in the same thread. It turns a support or marketing chat into a place where a purchase actually completes, rather than bouncing the customer out to a website.
Is BroadNet an official WhatsApp provider?+
Yes. BroadNet is a Meta-approved Business Solution Provider (BSP) on the WhatsApp Business Platform. That means official onboarding of your WhatsApp Business account, access to catalog and commerce features, template message approval, and delivery on infrastructure that meets Meta's requirements. The commerce experiences on this page are built on the platform detailed at /products/whatsapp-business-api.
What is a product catalog and how does it work in chat?+
A catalog is your set of products — name, price, image and description — connected to your WhatsApp Business account. In a conversation you can send a single-product message to spotlight one item or a multi-product message to show a selection, and the customer can tap to view details and add to a cart, all without leaving WhatsApp.
Can customers actually check out and pay in WhatsApp?+
You can guide the full flow in-chat — browse, add to cart, confirm the order — and complete payment either through in-conversation payment where it's available or via a secure checkout deep-link back to your payment provider. Either way the confirmation and receipt land in the same thread, so the customer stays in one place from interest to purchase.
Do I need opt-in and approved templates to message customers?+
Yes. Business-initiated messages — promotions, re-engagement, order updates outside the customer-service window — must use message templates approved by Meta and go to customers who have opted in. Replies inside an open conversation window are freeform. BroadNet manages template submission and approval and helps you build a consented audience.
What are click-to-WhatsApp ads and how do they drive commerce?+
Click-to-WhatsApp ads are ads on Facebook and Instagram that open a WhatsApp conversation with your business instead of a landing page. The customer arrives already in a chat where you can greet them, show relevant products from your catalog, and move them toward a cart — turning ad interest directly into a conversational sale. BroadNet delivers the messaging side of that flow.
How do order updates and re-engagement work?+
Once a customer has ordered, template messages keep them informed — order confirmed, packed, shipped, out for delivery — in the same thread. The same template mechanism powers re-engagement: back-in-stock alerts, reorder reminders, and abandoned-cart nudges to opted-in customers, bringing them back to complete or repeat a purchase.
Which countries and languages does this reach?+
WhatsApp commerce runs on the global WhatsApp Business Platform, delivered through BroadNet's network — 200+ countries, direct to the operator in 86 over 1,000+ connections, built since 2003 — with catalog, templates and conversations supported in Arabic, English and dozens of other languages.
What is the 24-hour customer service window?+
When a customer messages your business, a 24-hour window opens in which you can reply with freeform messages — text, images, product messages, whatever the conversation needs — at no template requirement. Once that window closes, reaching back out requires an approved template message and the customer's opt-in. In practice this means responsive, human conversations happen freely inside the window, while proactive outreach outside it — order updates, re-engagement, promotions — runs on templates. Structuring commerce flows around this window is central to running WhatsApp well.
What are the WhatsApp message template categories?+
Business-initiated template messages fall into categories — broadly marketing, utility and authentication. Marketing templates carry promotions, product news and re-engagement; utility templates handle transactional updates like order confirmations and shipping status tied to a specific action the customer took; authentication templates deliver one-time passcodes. Each template is submitted to Meta for approval before use, and choosing the right category matters because it governs how a message is treated. BroadNet manages submission, categorisation and approval as part of onboarding.
Built for your industry
Your industry, on a carrier-grade network.
Compliant, reliable messaging tuned to your sector — across MENA, Africa and Asia.
200+
Countries
60,000+
Enterprises
Since 2003
Operator-direct
WhatsApp commerce
Turn conversations into checkouts.
Catalog, cart, checkout and order updates — all inside WhatsApp, delivered as a Meta-approved BSP on the network trusted since 2003. Talk to our team about opening your WhatsApp store.
# discover · browse · checkout · update — one conversation
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