Audience segmentation
Target by purchase history, location, language, loyalty tier or recency. Send the right offer to the right slice instead of one blast to everyone.
SMS Marketing · campaigns & CRM · since 2003
SMS marketing that turns your list into revenue.
Segment your audience, launch promos and flash sales, run loyalty and win-back campaigns, grow a consented opt-in list, and measure every send back to real orders — all on the same operator-direct network that carries BroadNet's enterprise SMS. The channel your customers actually read, in the first minutes.
Opt-in & consent-first 1,000+ operator routes 200+ countries
BroadNet · SMS marketing
Campaign delivery
300M+
messages / day
1,000+
operator connections
200+
countries
What is SMS marketing on BroadNet?
SMS marketing is the campaign discipline of reaching a consented audience by text: segment the list, craft a promo, flash sale, loyalty or win-back message, personalise it, send it at the right moment, and measure the orders it drives. BroadNet supplies both halves — the operator-direct delivery layer behind bulk SMS and the campaign tooling to run it — across 200+ countries, direct to the operator in 86, with real delivery receipts so you know exactly what landed.
Countries reached
200+
Campaigns delivered on BroadNet's global footprint
Operator connections
1,000+
Direct interconnects, not aggregator hops
Enterprises served
60,000+
Businesses sending on the platform since 2003
Operating since
2003
Two decades of carrier-grade messaging
What you can run
Four campaign engines, one list.
Grow the audience, target it, send it, and prove it worked — the full marketing loop on a single consented subscriber base.
Promos & flash sales
Time-boxed offers, seasonal campaigns and back-in-stock alerts that land in seconds — the urgency channel for anything with a deadline.
Loyalty & VIP
Tier updates, point-balance reminders and members-only drops that make your best customers feel recognised — and keep them buying.
Win-back flows
Re-engage lapsed customers with a timed, personalised nudge and a one-tap short link back to checkout — reviving revenue you already earned once.
Campaign playbook
The campaigns worth running.
| Campaign | What it does | Best for |
|---|---|---|
| Promotional broadcast | A single offer to a targeted segment with a trackable short link | New collections, launches, store events |
| Flash sale | Time-boxed discount with urgency and a countdown-style deadline | Clearing stock, driving a same-day spike |
| Loyalty & VIP | Tier updates, point balances and members-only early access | Retention and repeat purchase |
| Win-back | Personalised re-engagement for customers who have gone quiet | Reactivating lapsed buyers |
| Back-in-stock / price-drop | Alert interested subscribers the moment an item returns or drops | High-intent, high-conversion nudges |
| Welcome & opt-in | First message after sign-up that sets expectations and rewards joining | Onboarding new subscribers |
| Seasonal & event | Calendar-driven campaigns tied to holidays and local moments | Peak-season demand capture |
| Post-purchase upsell | A timed follow-up offering a complementary product or reorder | Growing average order value |
From list to lift
How a campaign comes together.
Four steps, from a consented audience to measured results — repeatable every time you launch.
segment · craft · send · measure
01
Segment
Choose the audience — a tier, a region, a behaviour — from your consented opt-in list.
02
Craft & personalise
Write the offer, merge in names and details, and attach a trackable short link.
03
Send & schedule
Launch now or schedule for the best local window; the platform routes it operator-direct.
04
Measure
Read delivery receipts and link clicks, tie them to orders, and refine the next send.
Want it automated? Trigger the same sends from your own systems with the SMS API — the campaign layer and the developer layer share one network.
Use cases
Where SMS marketing earns its place.
Retail & e-commerce
Drive same-day footfall and online orders with flash sales and new-arrival drops, then recover abandoned carts and win back lapsed shoppers with timed, personalised nudges.
Loyalty & membership
Keep members engaged with point-balance reminders, tier upgrades and VIP early access — the messages that turn a one-time buyer into a repeat customer.
Events & seasonal peaks
Announce launches, book slots and fill seats, then ride holiday and local-moment demand with calendar-driven campaigns aimed at the right segment.
On-device previewA2P SMS
See exactly what your customer sees, the moment it arrives.
Illustrative example — sample content, not a real customer message.
AsterSouq
9:41
AS
AsterSouq
Verified brand senderToday 10:00 AM
⚡ Flash sale — 24 hours only. Up to 40% off everything at Aster Souq. Shop now → b1.lc/sale. Reply STOP to opt out.
10:00 AM
Shop now
Text message
Build the audience
Segmentation is the difference between a message and a megaphone.
A single blast to the whole list treats a first-time browser and a ten-year VIP exactly the same — and both learn to ignore you. Segmentation slices your consented base into audiences that actually differ, so each person gets an offer that fits where they are. On BroadNet you can combine attributes, save the result as a reusable segment, and target it in seconds.
Segments can be dynamic — defined by a rule so they refresh automatically as customers buy, lapse or change tier — and paired with suppression lists that quietly exclude recent buyers, opted-out numbers and do-not-contact records, so no one gets the wrong message at the wrong moment.
Purchase history
First-time versus repeat buyers, categories bought, order-value bands and the last product each customer took home.
Recency & frequency
How recently and how often someone buys — separating active regulars from customers quietly drifting toward lapse.
Location & store
Country, city or nearest branch, so offers, opening hours and pickup options are relevant to where they are.
Loyalty tier & points
VIPs, members with points about to expire, and customers one purchase away from the next tier.
Language & locale
Send each subscriber copy in the language they read fluently, with GSM-7 or Unicode chosen automatically.
Engagement behaviour
Who taps links, who ignored the last three sends, who joined this week — so cadence and offer match real interest.
Consent, sender IDs & deliverability
Campaigns are won before you press send.
Deliverability, consent and sender registration aren't paperwork — they are what decide whether your message reaches a handset at all, and whether the channel stays healthy for the next campaign. BroadNet routes over 1,000+ direct operator connections and handles the technical detail, but the discipline below is what keeps throughput high across 200+ countries.
Explicit opt-in
Every subscriber joins by a clear, deliberate action — a checkout checkbox, a keyword to a shortcode, a web form or a point-of-sale sign-up — and the source, wording and timestamp are recorded.
Registered sender IDs
Alphanumeric sender IDs and long or short codes are registered where operators require it. Some markets mandate pre-registration before any traffic flows; skipping it is the most common cause of blocked campaigns.
One-tap opt-out
A clear way to stop — a STOP keyword or unsubscribe line — travels in every message and is honoured immediately, which regulators expect and recipients trust.
Quiet hours & timing
Respect local sending windows and quiet hours, and schedule to the recipient's own timezone so a promo never arrives at 3 a.m.
Regional rules
Every market has its own regime — consent-first regimes in Europe, do-not-disturb registries and time-of-day limits in parts of the Gulf and South Asia, and local regulator requirements elsewhere.
Encoding & length
GSM-7 fits 160 characters; Unicode for Arabic, emoji and accented scripts fits 70. Longer messages concatenate automatically — all handled for you so copy renders correctly everywhere.
The pattern is simple and it compounds: a clean, consented list, correct sender registration and a sensible cadence keep delivery rates high and complaint rates low — which is exactly what operators reward with reliable throughput on your next big broadcast.
In practice
Six campaigns, start to finish.
The mechanics of the campaigns teams run most often — who they target, what the message carries, and how the loop closes back to an order.
Abandoned-cart recovery
A shopper adds items and leaves without paying. A timed, personalised text — their first name and the item they left behind, plus a short link straight back to the cart — arrives while intent is still warm, and the confirmation ties the recovered order back to the send.
Flash sale with a deadline
A time-boxed discount goes to a high-intent segment with an explicit cut-off. Urgency does the work: a clear offer, a countdown-style deadline, and a trackable link that lets you watch orders spike within the sending window.
Back-in-stock alert
Customers who wanted a sold-out item opt in to be told when it returns. The moment stock lands, only that interested slice is messaged — the highest-intent, highest-converting nudge you can send, because they asked for it.
VIP early access
Your top loyalty tier gets a members-only window before a launch or sale opens to everyone. Recognition and exclusivity keep best customers loyal, and the segment is small enough to justify richer, more frequent contact.
Points-expiry win-back
Members with points about to expire and no recent purchase get a personalised reminder of exactly what they stand to lose, with a one-tap link to redeem. It reactivates lapsing customers using rewards they already earned.
Post-purchase replenishment
For consumable products, a follow-up lands around the time a customer is likely to run out — a timed reorder nudge that grows repeat revenue and average lifetime value without a discount attached.
Connect it to your stack
Campaigns are only as good as the data behind them.
SMS marketing works best when it draws on the systems you already run — your customer records, your store, your loyalty programme — so segments stay current and messages fire on real events rather than manual exports. You can run everything from the BroadNet dashboard, and connect the deeper flows when you're ready.
CRM & customer data
Sync contacts, attributes and segments so audiences reflect the latest state of each customer, not a snapshot from last quarter.
E-commerce & order events
Order placed, cart abandoned, item shipped — commerce events can trigger exactly the right message at exactly the right moment.
Loyalty & point-of-sale
Tier and points data drives reminders, rewards and VIP moments, and in-store sign-ups flow into the same consented list.
Analytics & attribution
Trackable short links carry campaign context into your analytics, so clicks tie back to real orders and honest reporting.
Automation via API
For event-triggered and system-driven sends, wire the same operator-direct network through the SMS API without changing channel.
Consent & preference records
Opt-in state, frequency preferences and opt-outs stay authoritative and portable, so compliance holds across every system that sends.
Marketing teams stay in the console; engineering teams automate the same sends through the SMS API when campaigns need to be triggered by events in their own systems. One network, two ways to drive it.
What to measure
Measure what actually moved.
Good SMS measurement stays honest — it counts real orders and real list health, not assumed lift. Delivery receipts tell you what landed; short links tell you what earned a tap; your commerce stack tells you what became revenue. Track the signals below and let each campaign teach the next one.
Delivery rate
The share of sends confirmed by operator delivery receipts — the ground truth of what actually reached a handset.
Click-through
Taps on the campaign's trackable short link, the clearest early signal that the offer and copy connected.
Conversions & orders
Clicks tied to real orders or sign-ups in your commerce or analytics stack — the outcome that actually matters.
List health
Opt-in growth set against opt-out and unsubscribe rate, so you can see whether the programme is building or burning the audience.
Segment performance
Which audiences respond to which offers, so budget and attention shift toward the slices that pay back.
Send-time & cadence
Which windows and frequencies earn attention without fatigue — the levers that quietly protect long-term revenue.
How it fits
The channels behind the campaign.
SMS marketing sits on top of BroadNet's messaging products. Send it in bulk, automate it through the API, add short links for measurement, and extend the same audience across richer channels.
Bulk SMS
The delivery product underneath — high-volume sends on direct operator routes with real DLRs.
Explore
SMS API
Automate campaigns from your own systems: trigger sends on events, sync segments, pull reports.
Explore
Link shortener
Trackable branded short links so every campaign click is measurable back to revenue.
Explore
RCS messaging
Upgrade the same list to branded, interactive rich campaigns on capable Android handsets.
Explore
Omnichannel
Extend campaigns across SMS, WhatsApp, RCS and Voice from one orchestration layer.
Explore
FAQ
SMS marketing, answered directly.
How is SMS marketing different from bulk SMS?+
Bulk SMS is the underlying product — the ability to send one message to many numbers reliably. SMS marketing is the campaign discipline on top of it: who you send to (segmentation), what you send (promos, flash sales, loyalty, win-back), when you send it (timing and cadence), how you grow the list (opt-in), and how you prove it worked (measurement). BroadNet gives you the delivery layer via /products/bulk-sms and the campaign layer to run it well.
How do I grow an opt-in SMS list the right way?+
Collect consent explicitly — a checkout checkbox, a keyword-to-shortcode join, a web form, or a point-of-sale sign-up — and record when and how each subscriber opted in. Send a clear welcome message, set expectations on frequency, and make opting out effortless. A clean, consented list is what keeps deliverability high and keeps you aligned with local regulation and operator rules across the 200+ countries BroadNet reaches.
What kinds of campaigns can I run?+
The common patterns are promotional broadcasts, time-boxed flash sales, seasonal and event campaigns, loyalty and VIP messaging, back-in-stock and price-drop alerts, and win-back flows for lapsed customers. Each can be segmented and personalised, and each can carry a short trackable link so you can measure clicks and downstream conversions.
Can I personalise and segment messages?+
Yes. Merge fields let you insert a first name, order detail, store, tier or reward into each message, and audience segments let you target by attributes like purchase history, location, language, loyalty tier or recency. Personalised, well-segmented sends consistently earn more attention than a single blast to the whole list.
How do I measure SMS marketing ROI?+
Attach a unique short link to each campaign to track clicks, then tie those clicks to orders or sign-ups in your commerce or analytics stack. Delivery receipts confirm what actually reached handsets, and per-campaign reporting lets you compare segments, offers and send times. Keep outcomes honest — measure real orders and revenue rather than assumed lift.
Will my campaigns actually get delivered?+
Deliverability is where campaigns are won or lost. BroadNet routes over 1,000+ direct operator connections with labelled partner routes where it has no direct bind, uses registered sender IDs where required, and returns real delivery receipts so you can see what landed. Clean opt-in lists, correct sender registration and sensible sending windows keep throughput high even on large broadcasts.
Which countries and languages does this cover?+
Campaigns ride the same network as the rest of BroadNet — 200+ countries, direct to the operator in 86 over 1,000+ connections, built since 2003 — and messages can be sent in Arabic, English and dozens of other languages, with GSM-7 and Unicode handled automatically so accented and non-Latin scripts render correctly.
Do I need developers to run campaigns?+
No. Marketing teams launch and schedule campaigns from BroadNet's dashboard, and technical teams can automate the same sends through the SMS API when they want campaigns triggered by events in their own systems. Start in the console via /products/bulk-sms; wire it into your stack later with /products/sms-api.
How often should I send marketing SMS?+
There is no single right number — the honest answer is: as often as you have something genuinely worth a text, and no more. SMS reaches people on their most personal screen, so cadence discipline protects the channel. Set an expectation at opt-in (for example, a few messages a month), respect it, and watch your opt-out rate as the real signal. Segmentation helps here too: a VIP tier can tolerate more frequent, more relevant contact than your whole list, and suppression rules keep you from messaging someone who just bought or just heard from you.
How long can a marketing SMS be, and does it affect cost?+
A single SMS holds 160 characters in the standard GSM-7 alphabet, or 70 characters when the message contains Unicode (needed for Arabic, emoji and many accented scripts). Longer messages are automatically split and reassembled on the handset as one concatenated message, which counts as multiple parts. BroadNet handles encoding and concatenation for you, but tight, single-part copy with one clear call to action usually reads better and keeps volume-based cost predictable — lead with the offer, add a short trackable link, and cut everything else.
Built for your industry
Your industry, on a carrier-grade network.
Compliant, reliable messaging tuned to your sector — across MENA, Africa and Asia.
200+
Countries
60,000+
Enterprises
Since 2003
Operator-direct
SMS marketing
Turn your subscriber list into revenue.
Segment, launch, and measure campaigns on the operator-direct network trusted since 2003. Talk to our team about your audience, offers and go-to-market plan.
# segment · craft · send · measure — one consented list
Related guides & answers
Go deeper on the concepts behind this product.