Verified brand identity
Your name, logo, brand colour and a verification checkmark at the top of the conversation — recipients know it's you before they read a word.
RCS Marketing · verified sender · since 2003
RCS marketing: branded, verified, interactive.
Bring your logo, brand colour and a verification checkmark into the native messaging app — then let customers browse product carousels, tap suggested replies and act on rich cards without leaving the chat. Read receipts and engagement analytics on the way back, SMS fallback so no one is missed.
Verified sender SMS fallback 200+ countries
BroadNet · RCS marketing
Rich messaging
200+
countries
1,000+
operator connections
99.99%
SLA
What is RCS marketing?
RCS marketing runs branded, interactive campaigns over Rich Communication Services — the modern upgrade to SMS in the native Android messaging app. A verified sender puts your logo, brand colour and a checkmark at the top of the chat, and each message can carry product carousels, rich cards and one-tap suggested replies, with read receipts and engagement analytics coming back. BroadNet delivers it over the same operator-direct RCS messaging channel — 200+ countries, direct to the operator in 86 — with automatic SMS fallback wherever RCS isn't available.
Countries reached
200+
Rich campaigns on BroadNet's global footprint
Operator connections
1,000+
Direct interconnects with SMS fallback built in
Enterprises served
60,000+
Brands messaging on the platform since 2003
Sender identity
Verified
Logo, brand colour and checkmark in the chat
What you can build
A branded storefront in the chat.
Four rich building blocks turn a plain broadcast into an interactive, on-brand experience recipients can act on without ever leaving the conversation.
Carousels & product cards
Swipeable rich cards with a hero image, title and buttons — showcase a collection, an offer set or a menu right inside the message.
Suggested replies & actions
One-tap buttons to reply, open a link, dial, or add to calendar — turning a passive message into an interaction with a single tap.
Read receipts & analytics
See delivered, read and tapped — not just sent. Close the loop between a campaign and the intent it generated, which plain SMS can't show.
Rich capabilities
What an RCS campaign can carry.
| Capability | What it does | Marketing use |
|---|---|---|
| Verified sender | Brand name, logo, colour and checkmark shown in the conversation | Trust and recognition before the first read |
| Rich cards | Hero image, title, description and tappable buttons in one message | Featured product or offer spotlights |
| Carousels | A horizontal row of swipeable rich cards | Collections, menus, multi-offer campaigns |
| Suggested replies | One-tap chips that send a pre-set response | Quick RSVP, interest capture, quizzes |
| Suggested actions | Open-URL, dial, add-to-calendar and location buttons | Drive to checkout, booking or store |
| Rich media | High-resolution images, GIFs and short video | Launches, lookbooks, brand moments |
| Read & delivery receipts | Delivered, read and interaction status per recipient | Real engagement measurement |
| SMS fallback | Automatic downgrade to SMS on unsupported devices | Complete reach across the whole list |
From brand to tap
How a rich campaign ships.
Verify once, design the rich experience, send to a consented audience, and read the engagement back.
verify · design · send · measure
01
Verify your brand
BroadNet registers your verified sender — logo, colour and checkmark approved once.
02
Design the experience
Build cards, carousels and suggested replies with your creative and calls to action.
03
Send to a segment
Deliver to a consented audience; RCS-capable devices get the rich version, others get SMS.
04
Read engagement
Track delivered, read and tapped, then refine the next campaign from real interactions.
The channel, verification and fallback are all part of BroadNet RCS messaging — this page is the marketing playbook that runs on top of it.
Use cases
Where rich campaigns shine.
Retail product launches
Showcase a new collection as a swipeable carousel with a shop-now button on each card — a branded mini-catalogue delivered straight into the messaging app.
Events & bookings
Promote an event with a rich card, let recipients RSVP with a suggested reply, and add it to their calendar in one tap — from invitation to attendance without leaving the chat.
Brand & loyalty moments
Deliver members-only drops, tier upgrades and seasonal campaigns with full brand styling and verified identity — premium experiences for your best customers.
On-device previewRCS Business Messaging
See exactly what your customer sees, the moment it arrives.
Illustrative example — sample content, not a real customer message.
Aster Souq
9:41
AS
Aster Souq
Verified businessVerified business · RCS Business Messaging
New season just dropped ✨ Tap a look to shop — free returns within 14 days.
9:41 AM
See all looksStore near meTrack my order
RCS message
Designing the experience
A rich campaign is a small storefront — designed like one.
Where an SMS gives you 160 characters, RCS gives you a canvas: a verified header, an image, structured text, and buttons the recipient can act on without leaving the thread. The building blocks below combine into a single message that looks and behaves like a branded mini-app — so the craft that goes into the creative is what separates a forgettable broadcast from one people tap.
A useful distinction: a suggested reply sends a pre-set message back to you with one tap — perfect for RSVPs, interest capture and quick choices — while a suggested action does something on the device: open a URL, dial a number, drop a pin, or add an event to the calendar. Most campaigns use both.
Rich card anatomy
A hero image, a title, a short description and up to a few buttons — the featured-offer unit that anchors most campaigns.
Carousels
A horizontal row of swipeable cards, each with its own image and buttons — a collection, menu or multi-offer set inside one message.
Suggested replies
One-tap chips that send a pre-set answer back to you — ideal for RSVPs, quizzes, preferences and lightweight interest capture.
Suggested actions
Buttons that open a URL, dial, share a location or add to calendar — moving a recipient toward checkout, booking or a store visit.
Rich media
High-resolution images, GIFs and short video for launches, lookbooks and brand moments that plain text simply can't carry.
Verified header
Your logo, brand colour, name and checkmark sit above every message, so recognition and trust are established before the first read.
Verification, consent & reach
What it takes to run RCS well.
The premium experience comes with a premium bar: your brand has to be verified, your audience consented, and your fallback path complete. BroadNet handles the technical and registration work; the essentials below are what keep a rich programme trusted and universally reachable across 200+ countries.
Verified-sender registration
A one-time onboarding step: your business details, logo and brand colour are submitted and approved once, then reused across every campaign as your verified agent.
Consented, opted-in audience
Like all outbound marketing, RCS goes to people who agreed to hear from you — with the source and timing of each opt-in on record.
Clear opt-out
Recipients can stop at any time, and requests are honoured immediately — verified branding and easy opt-out are what keep engagement high.
Capability check & SMS fallback
Every recipient is checked for RCS support before send; capable devices get the rich version and everyone else gets SMS automatically, so reach is never sacrificed.
Operator & device availability
RCS depends on operator and handset support in each market. Where it isn't yet available, fallback keeps coverage complete while you gain rich reach as markets light up.
Language & localisation
Campaigns run in Arabic, English and dozens of other languages, with creative and copy localised per market and script.
In practice
Six rich campaigns, in detail.
How the building blocks come together for the campaigns brands run most — and what the recipient actually taps.
New-collection launch
A swipeable carousel presents the range, each card carrying its own hero image and a shop-now action. The recipient browses the drop like a mini-catalogue and taps straight through to the product they want — a branded lookbook delivered into the messaging app.
Event invite with RSVP
A rich card sets out the event with a suggested reply to RSVP in one tap and a suggested action to add it to the calendar. You capture intent and confirmations without a landing page, and the confirmed count comes back as engagement data.
Limited-time offer
A verified, on-brand card carries a time-boxed offer with an open-URL button to the sale. The premium framing lifts perceived value, and read receipts plus button taps show you exactly how the offer travelled.
Appointment or booking reminder
A card confirms the slot with suggested actions to reschedule, get directions or add to calendar — reducing no-shows and turning a plain reminder into something the recipient can act on immediately.
VIP members-only drop
Your top loyalty tier receives an early-access campaign in full brand styling with verified identity — exclusivity made tangible, and small enough an audience to justify the richest creative you produce.
Interactive product finder
Suggested replies guide a recipient through a couple of quick choices — size, style, budget — and the campaign responds with the matching products as cards. A guided, conversational path from interest to a specific item.
Connect it to your stack
Rich campaigns, drawn from real data.
RCS is a layer on your existing messaging programme, not a separate silo. It draws on the same audience and data you already hold, and the engagement it captures flows back to the systems you measure in — so the richness earns its keep instead of living in isolation.
CRM & customer data
Segments and attributes drive who gets which campaign, and interaction data can flow back to enrich each customer's profile.
Product & catalog data
Card and carousel content can be built from your product feed, so launches and offers reflect live inventory and pricing.
One creative, two formats
Author the rich experience once; RCS-capable devices get cards and carousels while others receive an SMS version of the same campaign.
Trackable links
Branded short links inside buttons carry campaign context into your analytics, tying a tap to a session and an order.
Automation via API
Trigger rich campaigns from events in your own systems over the same operator-direct RCS channel when you need programmatic sends.
Consent & preference records
Opt-in state and preferences stay authoritative across channels, so a customer's choices hold whether the send is RCS or SMS.
The channel, verification, capability checking and fallback all live in BroadNet RCS messaging. This page is the marketing playbook that runs on top of it.
What to measure
Richer messages, richer signals.
RCS closes a loop plain SMS can't: it reports not just delivery but reading and interaction, so you can see how a campaign actually travelled. Track the signals below, keep outcomes honest by tying taps to real orders, and let each campaign inform the next.
Delivered & read
Per-recipient delivery and read status — the baseline RCS gives you that a plain SMS receipt can't.
Button & reply taps
How many recipients tapped a suggested reply or action, and which one — the clearest read on what the campaign prompted.
Carousel engagement
Which cards were swiped to and interacted with, showing which products or offers pulled attention.
Conversions & orders
Taps tied to real orders or bookings in your commerce stack — the outcome that matters past the interaction.
RCS vs fallback split
The share of an audience reached with the rich experience versus SMS fallback, tracking as coverage grows in each market.
List & consent health
Opt-in growth against opt-out rate, so a premium channel stays welcome rather than worn out.
How it fits
One channel in a richer mix.
RCS is the premium branded layer of your messaging programme. It rides the RCS channel, falls back to SMS, and sits alongside WhatsApp and Voice in an orchestrated omnichannel flow.
RCS messaging
The underlying channel — verified sender, rich cards, carousels and SMS fallback.
Explore
SMS marketing
The universal-reach companion; run SMS campaigns and upgrade the same list to RCS.
Explore
WhatsApp commerce
Sell in chat with catalog, cart and checkout for two-way conversational commerce.
Explore
Omnichannel
Orchestrate RCS, SMS, WhatsApp and Voice from one campaign and one set of receipts.
Explore
Link shortener
Trackable branded short links inside cards and buttons for click-level measurement.
Explore
FAQ
RCS marketing, answered directly.
What is RCS marketing?+
RCS marketing is running branded, interactive campaigns over RCS (Rich Communication Services) — the upgrade to SMS built into the native messaging app on capable Android handsets. Instead of 160 plain characters, a campaign can carry your verified brand name and logo, high-resolution images, product carousels, and tappable suggested-reply and action buttons, with read receipts and engagement analytics on the way back.
What does a verified sender give my brand?+
As a verified RCS sender (agent), your business name, logo and brand colour appear at the top of the conversation, with a verification checkmark. Recipients see who is messaging them before they read a word, which builds trust and lifts engagement compared with an unbranded shortcode. BroadNet handles verified-sender registration as part of onboarding.
What can I build into an RCS campaign?+
Rich cards with a hero image, title, description and buttons; horizontal carousels to showcase several products or offers; suggested replies that let a recipient answer with one tap; suggested actions like open-URL, dial, or add-to-calendar; and rich media such as images, GIFs and short video. It turns a campaign message into a small branded storefront inside the chat.
How is RCS marketing different from SMS marketing?+
SMS is universal, plain text, and unbeatable for reach and urgency. RCS is richer and branded: verified identity, images, carousels, buttons and analytics — but only on capable Android handsets with RCS enabled. The strongest programmes use both: RCS where available for a premium branded experience, with SMS as the automatic fallback so no one is missed. See /products/rcs-messaging for the channel detail.
Do I get read receipts and analytics?+
Yes. RCS reports delivery and read status, and captures interactions with your buttons and carousels — so you can see not just what was delivered, but what was opened and tapped. That closes the loop between a campaign and the intent it generated, which plain SMS cannot show.
What happens on devices that don't support RCS?+
When a recipient's handset or network doesn't support RCS, the campaign falls back to SMS automatically so the message still lands. You design the rich experience once and reach the whole audience, with each person getting the best format their device supports.
Which countries and operators can I reach?+
RCS rides the same network as the rest of BroadNet — 200+ countries, direct to the operator in 86 over 1,000+ connections, built since 2003. RCS availability depends on operator and device support in each market; where it isn't available, SMS fallback keeps coverage complete.
Is RCS marketing consent-based?+
Yes. Like all outbound marketing, RCS campaigns go to a consented, opted-in audience, and recipients can stop messages at any time. Verified-sender branding and clear opt-out keep programmes trusted and compliant with operator and regional rules.
How do I get my brand verified for RCS?+
Verification is a one-time onboarding step that BroadNet manages for you. You supply your brand assets — legal business details, logo, brand colour and the description recipients will see — and these are submitted to the RCS ecosystem for review. Once approved, your verified agent carries the checkmark, name and logo into every conversation, and the same identity is reused across all your campaigns. You design the creative once the agent is live; you don't re-verify per campaign.
How does BroadNet know whether to send RCS or SMS to each person?+
Before sending, the platform checks whether each recipient's device and network support RCS. Capable handsets receive the full rich experience — verified header, cards, carousels and buttons — while everyone else automatically receives an SMS version of the same campaign. You author the campaign once, and each person is served the best format their device can render, so coverage stays complete and no one is left out.
Built for your industry
Your industry, on a carrier-grade network.
Compliant, reliable messaging tuned to your sector — across MENA, Africa and Asia.
200+
Countries
60,000+
Enterprises
Since 2003
Operator-direct
RCS marketing
Put your brand in the conversation.
Verified-sender RCS campaigns with carousels, rich cards and analytics — SMS fallback so no one is missed. Talk to our team about getting your brand verified and your first rich campaign live.
# verified · rich · interactive — with SMS fallback
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