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United KingdomWhatsApp Business · Europe

WhatsApp Business pricing in the United Kingdom

BroadNet does not publish a per-country WhatsApp rate for the United Kingdom. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for the United Kingdom are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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Rate snapshot
WhatsApp Business · United Kingdom
Indicative from-rates
Channel-wide list rate (all markets)
£ 0.0107per template message
Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for the United Kingdom: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United Kingdom on request.

£ 0.0107
Authentication
£ 0.0129
Utility
£ 0.0205
Marketing
£ 0.0129
Service
Currency
ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT
01 · List rates

How are WhatsApp messages to the United Kingdom billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for the United Kingdom: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United Kingdom on request.

How are WhatsApp messages to the United Kingdom billed?
Region / categoryRate (GBP per template message)
Authentication
£ 0.0107
$ 0.0135 USD
Utility
£ 0.0129
$ 0.0163 USD
Marketing
£ 0.0205
$ 0.0259 USD
Service
£ 0.0129
$ 0.0163 USD
WhatsApp Business · billing notes
  • Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
  • Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.
02 · Market specifics

What changes for WhatsApp in the United Kingdom

WhatsApp messages do not pass through the mobile operators in the United Kingdom, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

The United Kingdom at a glance

Country code (Meta pricing)
+44
Mobile subscribers
85M
SMS list rate from
£ 0.0237 per SMS

WhatsApp and SMS in the United Kingdom

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: Alphanumeric sender IDs do not require pre-registration but must be consistent and brand-identifiable.
Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (4): EE (BT), Vodafone UK, O2 (VMO2), Three UK
BillingWhatsApp: Per delivered template message, priced on the +44 country codeSMS: Per SMS part, from £ 0.0237
03 · Consent and local rules

Before you message customers in the United Kingdom

WhatsApp messages travel over Meta's network, not through the mobile operators in the United Kingdom, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in the United Kingdom

  • PECR 2003 governs electronic direct marketing (incl. SMS).
  • UK GDPR + Data Protection Act 2018 govern the underlying data.
  • Marketing generally needs prior opt-in consent.
  • A limited "soft opt-in" can apply to existing customers.

Summary of our SMS regulations guide for the United Kingdom.

  • ICO PECR rules require opt-in consent for marketing traffic.
FAQ

WhatsApp to the United Kingdom: common questions

How much does a WhatsApp message to the United Kingdom cost?
BroadNet does not publish a per-country WhatsApp rate for the United Kingdom. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for the United Kingdom are quoted on request.
Do SMS sender-ID rules apply to WhatsApp in the United Kingdom?
No. WhatsApp messages travel over Meta's network, not through the mobile operators in the United Kingdom, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.
Which marketing-consent rule applies in the United Kingdom?
ICO PECR rules require opt-in consent for marketing traffic.
Are customer-service replies in the United Kingdom free?
The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.
How do I get WhatsApp rates for the United Kingdom?
Request test access or a written quote with the rates for the United Kingdom from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.
Related

More on United Kingdom

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