OTP · EuropeOTP pricing in the United Kingdom
OTP to the United Kingdom is billed per successful verification, from $0.012 (channel-wide list rate, reviewed 2026-09-24). The SMS leg uses the same operator routes and sender-ID rules as SMS; per-market OTP rates are quoted on request.
In the United Kingdom, BroadNet reaches 4 direct operators (EE (BT), Vodafone UK, O2 (VMO2), Three UK); sender IDs (Ofcom + ICO): Free-form (no formal registration).
Channel-wide list rate, not a tariff for the United Kingdom; per-market rates are quoted on request.
Which OTP rates apply to the United Kingdom?
Per verified user, charged once across all channels tried
Channel-wide list rate, not a tariff for the United Kingdom; per-market rates are quoted on request.
| Region / category | Rate (GBP per verification) |
|---|---|
SMS-first | £ 0.0316 $ 0.0400 USD |
WhatsApp-first | £ 0.0198 $ 0.0250 USD |
Voice fallback | £ 0.0474 $ 0.0600 USD |
Silent / flash-call | £ 0.0095 $ 0.0120 USD |
- Channel waterfall configurable per use case and per market.
- Brand-name SMS sender IDs included where regulator permits.
- Reporting includes attempt-level breakdown for fraud investigation.
- Test access on request · No platform fee
What changes for OTP in the United Kingdom
Most OTP flows to the United Kingdom start with an SMS, so the local SMS rules apply to the first leg. These are the facts for this market.
The United Kingdom at a glance
- Regulator
- Information Commissioner's Office (ICO) and Office of Communications (Ofcom)
- Operator routes
- 4 · EE (BT), Vodafone UK, O2 (VMO2), Three UK
- Sender-ID lead time
- Free-form (no formal registration)
- Typical OTP latency
- 2.4 s
- Typical delivery rate
- 99.5%
Sender-ID rules for the SMS leg
- Alphanumeric sender IDs do not require pre-registration but must be consistent and brand-identifiable.
- Under Ofcom rules finalised in July 2026, providers must check business senders and their sender IDs from 15 July 2027.
How the United Kingdom classifies OTP traffic
- Marketing: PECR consent + easy opt-out required.
- Transactional/service (OTP, alerts): outside PECR marketing consent.
- Folding promotion into a service text removes the exemption.
- UK GDPR still applies to the data behind both categories.
Summary of our SMS regulations guide for the United Kingdom.
OTP to the United Kingdom: common questions
How much does an OTP to the United Kingdom cost?
Which SMS rules apply to the OTP SMS leg in the United Kingdom?
Am I charged for failed OTP attempts to the United Kingdom?
How do I get OTP test access for the United Kingdom?
More on United Kingdom
Get OTP pricing for the United Kingdom
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