SMS · EuropeSMS pricing in the United Kingdom
SMS to the United Kingdom costs from $0.03 per message (indicative list rate, reviewed 2026-09-24) over 4 direct operators (EE (BT), Vodafone UK, O2 (VMO2), Three UK); sender IDs (Ofcom + ICO): Free-form (no formal registration).
Across 4 direct operators · regulator Ofcom + ICO
How much does SMS to the United Kingdom cost?
SMS to the United Kingdom costs from $0.03 per message (indicative list rate, reviewed 2026-09-24) over 4 direct operators. Direct binds, registered sender IDs and Ofcom + ICO-approved routes. List-tier rates shown — Growth, Volume and Enterprise discounts apply automatically.
| Operator | Rate (GBP per SMS) | Send window |
|---|---|---|
EE (BT) Direct bind · A2P registered | £ 0.0237 per SMS · $ 0.0300 USD | — |
Vodafone UK Direct bind · A2P registered | £ 0.0237 per SMS · $ 0.0300 USD | — |
O2 (VMO2) Direct bind · A2P registered | £ 0.0245 per SMS · $ 0.0310 USD | — |
Three UK Direct bind · A2P registered | £ 0.0245 per SMS · $ 0.0310 USD | — |
- Alphanumeric sender IDs (up to 11 chars) supported across all operators.
- ICO PECR rules require opt-in consent for marketing traffic.
- Mobile UK SMS Sender ID Protection Registry recommended for branded senders.
- Long messages (>160 GSM-7 chars) split into segments — billed per segment.
- Concatenation, Unicode and Latin all priced identically per segment.
- Delivery receipts (DLRs) included — no per-DLR fee.
SMS in the United Kingdom: routes, rules and timing.
The same operator, regulator and timing data as our United Kingdom coverage page, so both pages always agree.
| Regulator | Information Commissioner's Office (ICO) and Office of Communications (Ofcom) (ICO + Ofcom) |
|---|---|
| Operator routes | 4 · EE (BT), Vodafone UK, O2 (VMO2), Three UK |
| Sender-ID lead time | Free-form (no formal registration) |
| Typical OTP latency | 2.4 s |
| Mobile subscribers | 85M |
| Dialling code · MCC | +44 · 234 |
| Time to launch | Live in 5–15 business days from test-access request to production |
| Billing currencies | GBP · USD · EUR |
| Published SMS band | GBP 0.0237 – 0.0245 |
SMS to the United Kingdom: common questions
Which operators carry SMS to the United Kingdom, and at what rate?
What does the SMS price include?
Do I need to register a sender ID in the United Kingdom?
How do I get test access for the United Kingdom?
Tiers upgrade automatically — the moment you cross the line.
Your effective rate is recalculated every billing cycle from the volume you sent that month. No paperwork, no renegotiation. Discounts apply automatically.
List rate. No commitment, no minimums.
Auto-applies on traffic above 100K/mo.
Includes monthly route review + Slack channel.
Direct operator pricing, signed SLAs, optional private cloud.
| Tier | Monthly volume | Discount | Effective rate (GBP per SMS) |
|---|---|---|---|
| Pay-as-you-go | 0 – 100K messages / month | List rate | £ 0.0237$ 0.0300 USD |
| Growth | 100K – 1M messages / month | −12% | £ 0.0209$ 0.0264 USD |
| Volume | 1M – 5M messages / month | −26% | £ 0.0175$ 0.0222 USD |
| Enterprise | 5M+ messages / month | −40% | £ 0.0142$ 0.0180 USD |
More on United Kingdom
Above 1M / month, pricing becomes a conversation.
Per-country rate cards negotiated against your traffic mix, dedicated SMPP binds, named account management, signed delivery SLAs and optional on-premise or private-cloud deployment. Most quotes come back within two business days.
- Custom per-country rate cards
- Dedicated SMPP binds (capacity agreed per bind, up to 30,000 SMS/s per node)
- Named account manager + on-call engineer
- Signed delivery SLA — 99.99% uptime
- On-prem or private-cloud deployment
- Quarterly route review and benchmark
Launch SMS in the United Kingdom on approved routes.
Test access on request, with a reply within one business day. Live in 5–15 business days from test-access request to production. Billed in AED, SAR, USD, EUR or GBP.
$ curl -X POST https://api.broadnet.me/sms/sendSms -H "Authorization: Bearer $BROADNET_TOKEN" -H "Content-Type: application/json" -d '{"senderId":"BroadNet","destinationNumber":"447700900123","message":"Hello from BroadNet","messageType":"TEXT"}'