Short links on your own domain
Point a CNAME, add one TXT record, and HTTPS is issued and renewed for you. Choose a readable back-half of 3 to 50 characters, or make private links with 9-character codes nobody can guess.
All plans
Shortlen · BN Shortener by BroadNet
Short links that carry your name.
Shortlen is the home of BN Shortener, the BroadNet Group's link platform: short links on your own domain, QR codes you can change after printing, bio pages and analytics that count people, not bots. Start free at b1.lc, or read the guides at shortlen.com.
- $0
- Free plan, no credit card
- 1
- Custom domain on the Free plan
- 13
- Checks on every link before you send it
- 180+
- API operations, plus an MCP server
Your long link
https://www.yourstore.com/collections/autumn-sale?utm_source=newsletter&utm_medium=email&utm_campaign=autumn_launch
Your short link
go.yourbrand.com/autumn
- Launch Check: ready to send
- Destination scanned for threats
- QR code made with the link
In one paragraph
What Shortlen is, and how it fits with b1.lc.
Shortlen, BN Shortener and b1.lc are one product from the BroadNet Group. BN Shortener is the link platform; shortlen.com is its website, with plain-language guides and free link and QR tools; b1.lc is where you sign up, manage your links and call the API. A Shortlen link can sit on your own domain, such as go.yourbrand.com, or on the short b1.lc domain.
The platform
Everything a link needs, from the first share to the last click.
Shortlen does more than shorten. It makes your links recognisable, tells you who they reached, and checks that they work before and after you send them.
QR codes you can change after printing
Dynamic QR codes in your colours, exported as PNG, JPEG, WebP, SVG, PDF or EPS. Change where a printed code leads without reprinting it, and count every scan.
All plans
Analytics that count people
Bots, crawlers and the previews that chat apps and email scanners fetch are recorded apart, so a click is a real visit. See countries, devices, referrers, UTM tags and visits from AI assistants.
All plans
Launch Check before you send
Thirteen checks on every link before it goes out, from security to mobile to redirects. Link Guardian then watches the destination and moves visitors to a backup page if it goes down.
Launch Check: all plans · Link Guardian: Pro and higher
Smart links and A/B tests
One link that sends each visitor to the right page by device, country, language or time, and split tests that let real conversions pick the winning landing page.
Pro and higher
Bio pages and app links
One link in a social profile that opens a page with all your links, forms and media, and app links that open the right screen on iPhone and Android with a web fallback.
All plans
File links, passwords and expiry
Share a document, video or archive behind a short link, with a password, an expiry date and a download limit. Any link can expire on a date or ask for a password.
Pro and higher
Teams, SSO and SCIM
Shared workspaces with roles and an audit log, an agency mode with a workspace per client, and on Enterprise single sign-on (SAML and OIDC) with SCIM 2.0 provisioning.
Business and Enterprise
Plans and prices
Start free. Your links keep working on every plan.
Prices in US dollars, as published on shortlen.com. Pay by card through Stripe and upgrade, downgrade or cancel at any time; after a downgrade your links keep working, with no ads.
Free
$0
Free forever, no credit card
Everything you need to start sharing better links.
- 100 new links a month
- 5 dynamic QR codes
- 1 custom domain
- 1 bio page
- Launch Check and click analytics
- Basic API access
Pro
$15
A month, or $144 a year
For creators and marketers who run real campaigns.
- 1,000 new links a month
- 250 dynamic QR codes
- 3 custom domains
- 10 bio pages
- Smart links, A/B tests and pixels
- Link Guardian on 25 links
- Password, expiring and file links
Business
$49
A month, or $468 a year
For teams that share links across brands and channels.
- 10,000 new links a month
- 2,500 dynamic QR codes
- 10 custom domains
- 50 bio pages
- 5 team seats with roles
- 10 client workspaces (agency mode)
- Audit log
Enterprise
Custom
Talk to sales
For organisations with volume, security and messaging needs.
- Custom volumes and unlimited seats
- BroadNet SMS and OmniChannels links
- Single sign-on and SCIM 2.0
- Audit log export and SIEM API
- Invoice billing and custom terms
Every limit compared, plan by plan: shortlen.com/pricing.
For developers and AI assistants
An open API on every plan.
Create a branded link in one request, stream clicks as they happen, and let AI assistants manage links through the hosted MCP server. The API and the MCP server come with every plan, including Free.
- 180+
- REST API operations in 22 areas
- 32
- Signed webhook events (Pro and higher)
- 28
- Tools in the hosted MCP server
- 1,000
- Links per bulk request
POST /api/v1/links
curl https://b1.lc/api/v1/links \
-H "X-API-Key: $BN_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"url": "https://yourstore.com/spring?ref=newsletter",
"domain": "go.yourbrand.com",
"custom_code": "spring"
}'pip install bn-shortener
npm install @bn-shortner/shortener
MCP: https://b1.lc/mcp
Safety and privacy
Links people can trust before they tap.
Every destination scanned
Each link is checked when it is created and on every change, and every active link is scanned again daily. Clear threats are blocked at once and visitors see a warning page.
An abuse desk that acts
Anyone can report a link. A report starts an immediate scan, a confirmed threat is switched off at once, and a person reviews every appeal.
Visitor data kept in check
Visitor IP addresses are shortened after 90 days, retargeting pixels ask EU visitors for consent first and respect Global Privacy Control, and accounts use two-step sign-in.
Who Shortlen is for
From a text message to a printed pack.
SMS and WhatsApp campaigns
Short, trackable links that fit in a text message. On Enterprise, one BroadNet link per message, followed from delivery to sale.
Marketing agencies
A workspace per client, roles for your team, each client's links on its own domain, and reports you can hand over.
Consumer goods and packaging
One QR code per product on your packs: routed by country and language, counted per scan and editable for years.
Retail and ecommerce
Short links that report the sales they bring in, A/B tests on landing pages, and QR codes on packs and receipts.
Events and conferences
Ticket, schedule, Wi-Fi and check-in links that open and close on time, each checked before attendees get it.
Restaurants and cafés
Menu and table QR codes you can change without reprinting, plus Wi-Fi, review and WhatsApp ordering codes.
Shortlen × BroadNet
The link in every message, followed to the sale.
Shortlen is the link shortener of the BroadNet Group. For BroadNet messaging customers on the Enterprise plan, each SMS or OmniChannels message can carry its own short link, so delivery receipts, taps and conversions sit in one funnel.
FAQ
Questions about Shortlen, answered.
What is Shortlen?
Shortlen is the website of BN Shortener, the link platform of the BroadNet Group. It makes short links on your own domain, dynamic QR codes you can edit after printing, bio pages and analytics that count people, not bots. You sign up and use it at b1.lc; the Free plan needs no credit card.
How are Shortlen, BN Shortener and b1.lc related?
They are one product. BN Shortener is the product, shortlen.com is its website with guides and free tools, and b1.lc is where you sign up, manage links and use the API. b1.lc is also the short domain your links can use if you do not add your own.
Is there a free URL shortener with a custom domain?
Yes. The Shortlen Free plan costs $0 and includes 1 custom domain, 100 new links a month, 5 dynamic QR codes, 1 bio page, Launch Check, click analytics and basic API access, with no credit card.
How much do the paid plans cost?
Pro is $15 a month or $144 a year, Business is $49 a month or $468 a year, and Enterprise is priced on request. You pay by card through Stripe and can upgrade, downgrade or cancel at any time.
What happens to my links if I downgrade or stop paying?
They keep working. Links, QR codes and bio pages stay live after a downgrade, with no ads added, and you can export everything at any time.
Why do Shortlen click counts differ from other tools?
Because Shortlen counts people. Bots, crawlers and the link previews that chat apps, team tools and email scanners fetch are recorded apart from real visits, so the numbers in your dashboard are visits you can act on.
Does Shortlen have an API and an MCP server?
Yes, on every plan. The REST API has 180+ operations with OAuth 2.1, there are 32 signed webhook events on Pro and higher, and a hosted MCP server at b1.lc/mcp with 28 tools lets AI assistants create and report on links. Python and TypeScript SDKs and a command line are available.
How does Shortlen work with BroadNet SMS and OmniChannels?
On the Enterprise plan, every SMS or OmniChannels message can carry its own short link, with delivery and conversion tracking in one funnel. A link on your own domain also earns more trust in a text message than one on a shared domain.
Are Shortlen links safe to click?
Every destination is scanned for threats when a link is created or changed and again every day. Clear threats are blocked at once and visitors see a warning page; anyone can report a link to the abuse desk, and accounts are protected with two-step sign-in.
Can I move my links from another URL shortener?
Yes. Shortlen imports links from other shorteners with a dry run first, keeps your back-halves, and lets you export all your links and click data whenever you like.
Further reading
Shortlen, make every link count.
Your first branded link takes a minute.
Sign up free at b1.lc with no credit card, add your domain, and send links people recognise. Running SMS or WhatsApp campaigns with BroadNet? Ask us about Shortlen Enterprise.