BroadNet
United Arab EmiratesWhatsApp Business · MENA

WhatsApp Business pricing in the United Arab Emirates

BroadNet does not publish a per-country WhatsApp rate for the United Arab Emirates. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for the United Arab Emirates are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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META RATES AT ZERO MARKUP + SERVICE FEE·AED · SAR · USD · EUR · GBP
Rate snapshot
WhatsApp Business · United Arab Emirates
Indicative from-rates
Channel-wide list rate (all markets)
AED 0.0496per template message
Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for the United Arab Emirates: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United Arab Emirates on request.

AED 0.0496
Authentication
AED 0.0599
Utility
AED 0.0951
Marketing
AED 0.0599
Service
Currency
ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT
01 · List rates

How are WhatsApp messages to the United Arab Emirates billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for the United Arab Emirates: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United Arab Emirates on request.

How are WhatsApp messages to the United Arab Emirates billed?
Region / categoryRate (AED per template message)
Authentication
AED 0.0496
$ 0.0135 USD
Utility
AED 0.0599
$ 0.0163 USD
Marketing
AED 0.0951
$ 0.0259 USD
Service
AED 0.0599
$ 0.0163 USD
WhatsApp Business · billing notes
  • Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
  • Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.
02 · Market specifics

What changes for WhatsApp in the United Arab Emirates

WhatsApp messages do not pass through the mobile operators in the United Arab Emirates, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

The United Arab Emirates at a glance

Country code (Meta pricing)
+971
Mobile subscribers
21.5M
Local-language SMS encoding
Arabic · UCS-2
SMS list rate from
AED 0.0452 per SMS

WhatsApp and SMS in the United Arab Emirates

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: Alphanumeric sender IDs must be pre-registered with TDRA via the operator. Typical lead time: 5-7 business days.
Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (2): Etisalat / e&, du
BillingWhatsApp: Per delivered template message, priced on the +971 country codeSMS: Per SMS part, from AED 0.0452
Text in ArabicWhatsApp: Billed per message, whatever its lengthSMS: 70 characters in a single SMS; 67 per part when concatenated
Marketing send windowWhatsApp: SMS send windows do not applySMS: Marketing text messages may be sent only between 07:00 and 21:00 UAE time (TDRA spam policy).
Opt-outWhatsApp: Collect the user's opt-in to WhatsApp messages from your business before you send any template.SMS: Opt-out keyword: STOP · ايقاف
03 · Consent and local rules

Before you message customers in the United Arab Emirates

WhatsApp messages travel over Meta's network, not through the mobile operators in the United Arab Emirates, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in the United Arab Emirates

  • Law: Federal Decree-Law No. 45 of 2021 (PDPL).
  • Supervisor: UAE Data Office.
  • Consent-based processing; honour direct-marketing objections.
  • Applies extraterritorially to UAE data subjects.

Summary of our SMS regulations guide for the United Arab Emirates.

FAQ

WhatsApp to the United Arab Emirates: common questions

How much does a WhatsApp message to the United Arab Emirates cost?
BroadNet does not publish a per-country WhatsApp rate for the United Arab Emirates. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for the United Arab Emirates are quoted on request.
Do SMS sender-ID rules apply to WhatsApp in the United Arab Emirates?
No. WhatsApp messages travel over Meta's network, not through the mobile operators in the United Arab Emirates, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.
Are customer-service replies in the United Arab Emirates free?
The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.
How do I get WhatsApp rates for the United Arab Emirates?
Request test access or a written quote with the rates for the United Arab Emirates from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.
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Get WhatsApp Business pricing for the United Arab Emirates

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