SMS · MENASMS pricing in the United Arab Emirates
SMS to the United Arab Emirates costs from $0.0123 per message (indicative list rate, reviewed 2026-09-24) over 2 direct operators (Etisalat / e&, du); sender IDs are registered with the TDRA in 5-7 business days.
Across 2 direct operators · regulator TDRA
How much does SMS to the United Arab Emirates cost?
SMS to the United Arab Emirates costs from $0.0123 per message (indicative list rate, reviewed 2026-09-24) over 2 direct operators. Direct binds, registered sender IDs and TDRA-approved routes. List-tier rates shown — Growth, Volume and Enterprise discounts apply automatically.
| Operator | Rate (AED per SMS) | Send window |
|---|---|---|
Etisalat / e& Direct bind · A2P registered | AED 0.0452 per SMS · $ 0.0123 USD | 07:00–21:00 GST |
du Direct bind · A2P registered | AED 0.0452 per SMS · $ 0.0123 USD | 07:00–21:00 GST |
- Sender-ID registration via TDRA — AED 250 one-time + AED 500/year.
- Promotional traffic must use AD- prefix sender IDs.
- Marketing SMS in the UAE falls under the telemarketing rules (Cabinet Resolution No. 56 of 2024); No. 57 of 2024 sets the penalties.
- Long messages (>160 GSM-7 chars) split into segments — billed per segment.
- Concatenation, Unicode and Latin all priced identically per segment.
- Delivery receipts (DLRs) included — no per-DLR fee.
SMS in the United Arab Emirates: routes, rules and timing.
The same operator, regulator and timing data as our United Arab Emirates coverage page, so both pages always agree.
| Regulator | Telecommunications and Digital Government Regulatory Authority (TDRA) |
|---|---|
| Operator routes | 2 · Etisalat / e&, du |
| Sender-ID lead time | 5-7 business days |
| Typical OTP latency | 2.6 s |
| Mobile subscribers | 21.5M |
| Dialling code · MCC | +971 · 424 |
| Time to launch | Live in 5–15 business days from test-access request to production |
| Billing currencies | AED · USD · SAR |
| Published SMS band | AED 0.0452 |
SMS to the United Arab Emirates: common questions
Which operators carry SMS to the United Arab Emirates, and at what rate?
What does the SMS price include?
Do I need to register a sender ID in the United Arab Emirates?
How do I get test access for the United Arab Emirates?
Tiers upgrade automatically — the moment you cross the line.
Your effective rate is recalculated every billing cycle from the volume you sent that month. No paperwork, no renegotiation. Discounts apply automatically.
List rate. No commitment, no minimums.
Auto-applies on traffic above 100K/mo.
Includes monthly route review + Slack channel.
Direct operator pricing, signed SLAs, optional private cloud.
| Tier | Monthly volume | Discount | Effective rate (AED per SMS) |
|---|---|---|---|
| Pay-as-you-go | 0 – 100K messages / month | List rate | AED 0.0452$ 0.0123 USD |
| Growth | 100K – 1M messages / month | −12% | AED 0.0398$ 0.0108 USD |
| Volume | 1M – 5M messages / month | −26% | AED 0.0334$ 0.0091 USD |
| Enterprise | 5M+ messages / month | −40% | AED 0.0271$ 0.0074 USD |
More on UAE
Above 1M / month, pricing becomes a conversation.
Per-country rate cards negotiated against your traffic mix, dedicated SMPP binds, named account management, signed delivery SLAs and optional on-premise or private-cloud deployment. Most quotes come back within two business days.
- Custom per-country rate cards
- Dedicated SMPP binds (capacity agreed per bind, up to 30,000 SMS/s per node)
- Named account manager + on-call engineer
- Signed delivery SLA — 99.99% uptime
- On-prem or private-cloud deployment
- Quarterly route review and benchmark
Launch SMS in the United Arab Emirates on approved routes.
Test access on request, with a reply within one business day. Live in 5–15 business days from test-access request to production. Billed in AED, SAR, USD, EUR or GBP.
$ curl -X POST https://api.broadnet.me/sms/sendSms -H "Authorization: Bearer $BROADNET_TOKEN" -H "Content-Type: application/json" -d '{"senderId":"BroadNet","destinationNumber":"447700900123","message":"Hello from BroadNet","messageType":"TEXT"}'