BroadNet
PakistanWhatsApp Business · Asia

WhatsApp Business pricing in Pakistan

BroadNet does not publish a per-country WhatsApp rate for Pakistan. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for Pakistan are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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Rate snapshot
WhatsApp Business · Pakistan
Indicative from-rates
Channel-wide list rate (all markets)
₨ 3.7530per template message
Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for Pakistan: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for Pakistan on request.

₨ 3.7530
Authentication
₨ 4.5314
Utility
₨ 7.2002
Marketing
₨ 4.5314
Service
Currency
ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT
01 · List rates

How are WhatsApp messages to Pakistan billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for Pakistan: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for Pakistan on request.

How are WhatsApp messages to Pakistan billed?
Region / categoryRate (PKR per template message)
Authentication
₨ 3.7530
$ 0.0135 USD
Utility
₨ 4.5314
$ 0.0163 USD
Marketing
₨ 7.2002
$ 0.0259 USD
Service
₨ 4.5314
$ 0.0163 USD
WhatsApp Business · billing notes
  • Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
  • Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.
02 · Market specifics

What changes for WhatsApp in Pakistan

WhatsApp messages do not pass through the mobile operators in Pakistan, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

Pakistan at a glance

Country code (Meta pricing)
+92
Mobile subscribers
194M
Local-language SMS encoding
Urdu · UCS-2
SMS list rate from
₨ 0.9452 per SMS

WhatsApp and SMS in Pakistan

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: PTA sender ID (mask) registration mandatory. Typical lead time: 7-14 business days.
Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (4): Jazz (Mobilink), Telenor Pakistan, Zong, Ufone
BillingWhatsApp: Per delivered template message, priced on the +92 country codeSMS: Per SMS part, from ₨ 0.9452
Text in UrduWhatsApp: Billed per message, whatever its lengthSMS: 70 characters in a single SMS; 67 per part when concatenated
Marketing send windowWhatsApp: SMS send windows do not applySMS: Promotional SMS must reach recipients within normal business hours (PTA Spam Regulations, as amended in 2022); no clock times are fixed.
Opt-outWhatsApp: Collect the user's opt-in to WhatsApp messages from your business before you send any template.SMS: Opt-out keyword: STOP
03 · Consent and local rules

Before you message customers in Pakistan

WhatsApp messages travel over Meta's network, not through the mobile operators in Pakistan, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in Pakistan

  • No single comprehensive data-protection law yet in force.
  • A Personal Data Protection Bill is under development.
  • Expected: consent, purpose limitation, data-subject rights.
  • Confirm the current position — the framework is evolving.

Summary of our SMS regulations guide for Pakistan.

FAQ

WhatsApp to Pakistan: common questions

How much does a WhatsApp message to Pakistan cost?
BroadNet does not publish a per-country WhatsApp rate for Pakistan. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for Pakistan are quoted on request.
Do SMS sender-ID rules apply to WhatsApp in Pakistan?
No. WhatsApp messages travel over Meta's network, not through the mobile operators in Pakistan, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.
Are customer-service replies in Pakistan free?
The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.
How do I get WhatsApp rates for Pakistan?
Request test access or a written quote with the rates for Pakistan from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.
Related

More on Pakistan

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