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IndiaWhatsApp Business · Asia

WhatsApp Business pricing in India

BroadNet does not publish a per-country WhatsApp rate for India. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for India are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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Rate snapshot
WhatsApp Business · India
Indicative from-rates
Channel-wide list rate (all markets)
₹ 1.1232per template message
Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for India: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for India on request.

₹ 1.1232
Authentication
₹ 1.3562
Utility
₹ 2.1549
Marketing
₹ 1.3562
Service
Currency
ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT
01 · List rates

How are WhatsApp messages to India billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for India: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for India on request.

How are WhatsApp messages to India billed?
Region / categoryRate (INR per template message)
Authentication
₹ 1.1232
$ 0.0135 USD
Utility
₹ 1.3562
$ 0.0163 USD
Marketing
₹ 2.1549
$ 0.0259 USD
Service
₹ 1.3562
$ 0.0163 USD
WhatsApp Business · billing notes
  • Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
  • Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.
02 · Market specifics

What changes for WhatsApp in India

WhatsApp messages do not pass through the mobile operators in India, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

India at a glance

Country code (Meta pricing)
+91
Mobile subscribers
1,150M
Local-language SMS encoding
Hindi · UCS-2
SMS list rate from
₹ 0.1830 per SMS

WhatsApp and SMS in India

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: TRAI DLT registration mandatory: Header (sender ID), Entity, and Template all pre-registered on the DLT blockchain. Typical lead time: 3-7 business days (DLT header registration).
Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (3): Reliance Jio, Bharti Airtel, Vi (Vodafone Idea)
BillingWhatsApp: Per delivered template message, priced on the +91 country codeSMS: Per SMS part, from ₹ 0.1830
Text in HindiWhatsApp: Billed per message, whatever its lengthSMS: 70 characters in a single SMS; 67 per part when concatenated
Marketing send windowWhatsApp: SMS send windows do not applySMS: Promotional SMS is off by default outside 10:00–21:00 IST (TRAI TCCCPR 2018).
Opt-outWhatsApp: Collect the user's opt-in to WhatsApp messages from your business before you send any template.SMS: Opt-out keyword: STOP
03 · Consent and local rules

Before you message customers in India

WhatsApp messages travel over Meta's network, not through the mobile operators in India, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in India

  • Law: Digital Personal Data Protection Act, 2023 (DPDP Act).
  • Consent-based processing; clear notice and easy withdrawal.
  • Data-principal rights and breach obligations apply.
  • Enforced by the Data Protection Board of India.

Summary of our SMS regulations guide for India.

FAQ

WhatsApp to India: common questions

How much does a WhatsApp message to India cost?
BroadNet does not publish a per-country WhatsApp rate for India. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for India are quoted on request.
Do SMS sender-ID rules apply to WhatsApp in India?
No. WhatsApp messages travel over Meta's network, not through the mobile operators in India, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.
Are customer-service replies in India free?
The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.
How do I get WhatsApp rates for India?
Request test access or a written quote with the rates for India from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.
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More on India

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