OTP pricing in India
OTP to India is billed per successful verification, from $0.012 (channel-wide list rate, reviewed 2026-09-24). The SMS leg uses the same operator routes and sender-ID rules as SMS; per-market OTP rates are quoted on request.
In India, BroadNet reaches 3 direct operators (Reliance Jio, Bharti Airtel, Vi (Vodafone Idea)); sender IDs are registered with the TRAI in 3-7 business days (DLT header registration).
Channel-wide list rate, not a tariff for India; per-market rates are quoted on request.
Which OTP rates apply to India?
Per verified user, charged once across all channels tried
Channel-wide list rate, not a tariff for India; per-market rates are quoted on request.
| Region / category | Rate (INR per verification) |
|---|---|
SMS-first | ₹ 3.3280 $ 0.0400 USD |
WhatsApp-first | ₹ 2.0800 $ 0.0250 USD |
Voice fallback | ₹ 4.9920 $ 0.0600 USD |
Silent / flash-call | ₹ 0.9984 $ 0.0120 USD |
- Channel waterfall configurable per use case and per market.
- Brand-name SMS sender IDs included where regulator permits.
- Reporting includes attempt-level breakdown for fraud investigation.
- Test access on request · No platform fee
What changes for OTP in India
Most OTP flows to India start with an SMS, so the local SMS rules apply to the first leg. These are the facts for this market.
India at a glance
- Regulator
- Telecom Regulatory Authority of India (TRAI)
- Operator routes
- 3 · Reliance Jio, Bharti Airtel, Vi (Vodafone Idea)
- Sender-ID lead time
- 3-7 business days (DLT header registration)
- Typical OTP latency
- 3.0 s
- Typical delivery rate
- 99.2%
- Local-language SMS encoding
- Hindi · UCS-2
OTP length in Hindi
आपका OTP 384921 है। 5 मिनट के लिए वैध। साझा न करें।
Characters: 51 · UCS-2 · SMS parts: 1
Your OTP is 384921. Valid for 5 minutes. Do not share.
Characters: 54 · GSM-7 · SMS parts: 1
The sample OTP from our coverage page for India. Text in Hindi is sent in UCS-2, so one SMS holds 70 characters instead of 160, and a longer message goes out in parts of 67.
Sender-ID rules for the SMS leg
- TRAI DLT registration mandatory: Header (sender ID), Entity, and Template all pre-registered on the DLT blockchain.
- Every message variant scrubbed at operator firewall.
How India classifies OTP traffic
- Promotional: marketing only; DND-scrubbed; 10am–9pm window.
- Transactional: OTP / bank-and-transaction confirmations.
- Service: alerts and updates within an existing relationship.
- All categories require a registered header + content template.
Summary of our SMS regulations guide for India.
Recommended fallback in India
- Recommended chain: SMS (primary, DLT-registered) → WhatsApp Business OTP after 30s no-DLR → Voice OTP after 60s. Flash-call OTP available where the operator permits.
Send windows in India
- Promotional SMS is off by default outside 10:00–21:00 IST (TRAI TCCCPR 2018).
- OTPs and other transactional messages can be sent at any time.
OTP to India: common questions
How much does an OTP to India cost?
Which SMS rules apply to the OTP SMS leg in India?
Am I charged for failed OTP attempts to India?
How do I get OTP test access for India?
More on India
Get OTP pricing for India
Request test access, or ask for a written quote with this market's rates. We reply within one business day.
