A2P SMS, OTP, and sender ID rules in Ireland.
BroadNet delivers A2P SMS and OTP in Ireland over direct connections to Vodafone Ireland, Three Ireland, and Eir; sender IDs are registered with ComReg (lead time: No published time (ComReg registry)). Direct termination into Vodafone Ireland, Three Ireland, and Eir with GDPR-aligned operations from Dublin PoP.
From-rates by channel in Ireland
- SMSfrom$0.0600per SMSIndicative list rate, reviewed September 24, 2026Volume pricing available
- OTPRequest a quote Channel list rate from $0.0120 per verification (all markets)
- WhatsAppRequest a quote Channel list rate from $0.0135 per template message (all markets)
- RCSRequest a quote Channel list rate from $0.0080 per session (all markets)
- VoiceRequest a quote Channel list rate from $0.0150 per minute (all markets)
Indicative list prices in USD, excluding taxes and sender-ID registration fees. Final per-operator pricing is confirmed in your quote.
The Ireland A2P market at a glance.
Ireland is served by 3 licensed mobile networks (Vodafone Ireland, Three Ireland, and Eir) covering a subscriber base of 5.5M. Commission for Communications Regulation (ComReg) regulates A2P messaging and sender-ID registration. Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM". GDPR + ePrivacy Regulations 2011. DPC (Data Protection Commission) supervises.
Technical facts for Ireland
Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).
| Mobile country code (MCC) | 272 |
|---|---|
| Dialling code | +353 |
| Operators (MCC-MNC) |
|
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ComReg (Commission for Communications Regulation) |
| Sender-ID rules | Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM". |
| Sender-ID lead time | No published time (ComReg registry) |
Channels live in Ireland.
One contract, one contact model. Fall back between SMS, WhatsApp, and Voice with shared opt-in evidence and a single audit trail.
SMS
Operator-direct A2P. Numeric senders preferred for transactional; alphanumeric supported.
OTP
Sub-3-second median across tier-1 operators. PSD2 SCA-grade reliability.
WhatsApp Business API live; growing share for customer-care and re-engagement traffic.
RCS
RCS Business Messaging rolled out on major operators via Google MaaP; verified senders supported.
Voice
Voice OTP / TTS available as SMS fallback. PSD2-grade audit trail.
How do I register a sender ID in Ireland?
Filed end-to-end by BroadNet's compliance team — KYC pack, operator approval, and renewal cycles handled on your behalf.
ComReg · Vodafone Ireland and Three Ireland
- Format
- Alphanumeric, 3–11 characters (numeric long-code also supported)
- Pre-registration
- Required — ComReg SMS Sender ID Registry (Decision D14/24); unregistered IDs are labelled "Likely SCAM"
- KYC documents
- Confirmed during onboarding
- Renewal cycle
- Confirmed during onboarding
- Common rejection causes
- Generic words, IDs that are mainly numeric or outside 3–11 characters, and duplicates of an already registered ID (ComReg).
What OTP delivery looks like in Ireland.
Latency profile, peak-hour behaviour, recommended fallback chain, and the fraud signals our firewall watches in-market.
Typical latency window
Median 2.45 s with a 95th-percentile inside 8 seconds across operator-direct binds. Two-shot delivery confirmed by DLR.
Peak-hour behaviour
Operator throughput holds steady through local business peaks; throttling kicks in only during outlier mass-send events. BroadNet load-shapes per-MNO to avoid firewall blocks.
Fallback chain
Recommended fallback: Voice OTP after 30s no-delivery. WhatsApp OTP increasingly used as a low-friction alternative.
Fraud signals we watch
SIM-swap attempts on PSD2-SCA flows, robocall-style voice OTP abuse, and number-rented OTP harvesting. PSD2 audit-trail retained for 13 months.
What you can — and can't — send.
Opt-in, opt-out, quiet hours, content restrictions, and the penalty regime for the Ireland market.
Opt-in
GDPR-compliant opt-in required. Double opt-in is the operator-preferred standard for marketing.
Opt-out
STOP keyword honoured network-wide. Opt-out is one-step and irreversible until the recipient re-consents.
Quiet hours
We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Content restrictions
Sender-ID brand-impersonation is policed; templates flagged against fraud heuristics. PSD2-SCA flows must use a dedicated transactional sender ID.
Regulator penalties
ComReg can fine for breaches; GDPR penalties run up to 4% of global turnover for the underlying data-processing violation.
Termination,
network by network.
The route status column shows how each operator is reached — a direct BroadNet bind or a labelled partner route. No grey-route exposure. Route grades are indicative planning guides, not live measurements.
| Operator | MCC-MNC | Route status | Grade | A2P rate (typ.) |
|---|---|---|---|---|
| Vodafone Ireland | 272-01 | Direct | A+ | EUR 0.0593 |
| Three Ireland | 272-05 | Direct | A+ | EUR 0.0572 |
| Eir | 272-03 | Direct | A | EUR 0.0552 |
Rates shown are typical pay-as-you-go for transactional traffic. Promotional traffic is priced separately, and volume tiers reduce both. See the rate-card section below for the full ladder.
| Tier | Transactional | Promotional | Notes |
|---|---|---|---|
| Pay-as-you-go | EUR 0.055 | EUR 0.064 | List rate up to 100K messages/month |
| Growth · 100K+ | EUR 0.0486 | EUR 0.056 | Auto-tier discount |
| Volume · 1M+ | EUR 0.0408 | EUR 0.0472 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |
Alphanumeric IDs registered in ComReg's SMS Sender ID Registry; BroadNet coordinates the registration during onboarding.
Open the Ireland rate cardCompliant
by default.
Every send is pre-screened against Commission for Communications Regulation (ComReg) rules, the operator firewalls, and the local privacy framework. Where registration is required, BroadNet files the paperwork on your behalf.
GDPR + ePrivacy Regulations 2011. DPC (Data Protection Commission) supervises.
Full regulatory deep-diveGDPR + ePrivacy
GDPR plus ePrivacy Regulations 2011. DPC supervises.
SMS Sender ID Registry
Mandatory under ComReg Decision D14/24. Unregistered alphanumeric IDs are labelled "Likely SCAM" since 3 July 2025, and blocking is to follow.
Programmes that work well in Ireland.
Where the BroadNet operator-direct footprint, the local regulator regime, and consumer messaging habits line up.
- 01
PSD2-SCA OTP and banking transaction alerts under the local financial regime.
- 02
B2B SaaS account onboarding, MFA, and operational alerts.
- 03
E-commerce shipment and click-and-collect notifications.
- 04
Healthcare appointment reminders aligned with national health-data rules.
- 05
Mobility, ride-hail, and travel itinerary updates with multilingual templates.
What we run for Ireland senders.
The operator relationships, the compliance workflow, the routing position — all on a single contract and a single account team.
Operator-direct binds with Vodafone Ireland, Three Ireland, and Eir — no aggregator hops, no grey-route exposure.
Sender-ID requirements confirmed during onboarding.
Live in 5–15 business days from test-access request to production, with a dedicated solution engineer through go-live.
Typical delivery rate 99.5% and typical OTP delivery time 2.45 s across the country.
GDPR-aligned operations and EU-resident data plane; PSD2-SCA audit trail retained per regulator guidance.
Numeric and alphanumeric senders supported, with operator-preferred defaults applied automatically.
Buyer questions about Ireland.
The questions BroadNet's sales engineers field every week from teams shipping into this market.
What's the typical sender-ID approval time with ComReg in Ireland?
Typical lead time: No published time (ComReg registry). BroadNet confirms the current sender-ID requirements and documents during onboarding.
Are BroadNet's routes to Ireland operator-direct?
Yes — every operator on the public coverage table is a direct A2P bind. No aggregator hops, no grey-route exposure. Route grades are indicative planning guides, not live measurements.
Can I send marketing SMS in Ireland without prior consent?
No. Verifiable opt-in is required across every market BroadNet supports, with the consent source, timestamp, and channel logged. Transactional OTP and account-level alerts are exempt from marketing-consent rules.
Which channels do you support for Ireland — SMS only, or also WhatsApp and Voice?
SMS, OTP, WhatsApp Business, and Voice OTP are all supported. RCS Business Messaging is available where the local operator has launched it. All channels run on the same contract and contact model.
Can I be billed in a currency other than EUR?
Yes — billing is available in EUR / USD. Volume tiers apply automatically from 100K messages a month.
Do I need a local-language version of my OTP for Ireland?
Not strictly required for OTP, but operators prefer the body to match the registered template. Marketing traffic should be in the local language — GDPR consent must be in a language the recipient understands.
What happens if a route to Ireland degrades?
BroadNet runs continuous DLR monitoring on every operator. If a route flaps, traffic is automatically re-shaped to the next-best operator on the same destination, and your account manager is notified with a remediation note within the hour.
Do you sign an SLA for traffic to Ireland?
Yes — traffic to this market runs under BroadNet's standard SLA: 99.99% monthly platform uptime, with service credits on enterprise contracts. Support response targets and the credit schedule are published on our Support & SLA page.
A ready-to-adapt template for Ireland.
In the local script alongside English. Copy, swap the brand, and we'll register it as part of your sender-ID onboarding.
- Mobile subscribers
- 5.5M
- Sender ID lead
- No published time (ComReg registry)
- Time-to-launch
- Live in 5–15 business days from test-access request to production
- Billed in
- EUR / USD
Your code is 619204.
Alphanumeric sender IDs must be registered in ComReg's SMS Sender ID Registry (Decision D14/24). Since 3 July 2025, messages from unregistered IDs are labelled "Likely SCAM".
Continue across the region.
See how enterprises put these operator-direct routes to work in banking and finance messaging and e-commerce and retail messaging, or weigh the options on the messaging platform comparison hub.
More on Ireland
Request current route availability for Ireland.
Live in 5–15 business days from test-access request to production. Sender ID filed with ComReg on your behalf. Billed in EUR from day one.
$ curl -X POST https://api.broadnet.me/sms/sendSms·mno = +353