A2P SMS, OTP, and sender ID rules in Colombia.
BroadNet delivers A2P SMS and OTP in Colombia over direct connections to Claro Colombia, Movistar Colombia, and Tigo Colombia, with CRC sender ID registration in 5-10 business days. Direct termination into Claro Colombia, Movistar Colombia, and Tigo Colombia with CRC-aligned sender ID registration.
From-rates by channel in Colombia
- SMSfrom$0.0300per SMSIndicative list rate, reviewed September 24, 2026Volume pricing available
- OTPRequest a quote Channel list rate from $0.0120 per verification (all markets)
- WhatsAppRequest a quote Channel list rate from $0.0135 per template message (all markets)
- RCSRequest a quote Channel list rate from $0.0080 per session (all markets)
- VoiceRequest a quote Channel list rate from $0.0150 per minute (all markets)
Indicative list prices in USD, excluding taxes and sender-ID registration fees. Final per-operator pricing is confirmed in your quote.
The Colombia A2P market at a glance.
Colombia is served by 3 licensed mobile networks (Claro Colombia, Movistar Colombia, and Tigo Colombia) covering a subscriber base of 85M. Comisión de Regulación de Comunicaciones (CRC) regulates A2P messaging and sender-ID registration. CRC + operator sender ID registration. Spanish supported. Habeas Data Law 1581/2012 (SIC enforcement). Law 2300 of 2023 limits advertising SMS to Monday-Friday 07:00-19:00 and Saturday 08:00-15:00, never on Sundays or public holidays.
Technical facts for Colombia
Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).
| Mobile country code (MCC) | 732 |
|---|---|
| Dialling code | +57 |
| Operators (MCC-MNC) |
|
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | CRC (Comisión de Regulación de Comunicaciones) |
| Sender-ID rules | CRC + operator sender ID registration. Spanish supported. |
| Sender-ID lead time | 5-10 business days |
Channels live in Colombia.
One contract, one contact model. Fall back between SMS, WhatsApp, and Voice with shared opt-in evidence and a single audit trail.
SMS
Operator-direct A2P with Spanish/Portuguese template handling.
OTP
Sub-5-second median in metro areas; WhatsApp OTP often preferred over SMS in-market.
WhatsApp is the dominant messaging channel — Business API live and widely deployed for OTP and care.
RCS
RCS Business Messaging in early rollout on selected carriers. WhatsApp still leads.
Voice
Voice OTP available; less common in-market given WhatsApp share.
How do I register a sender ID in Colombia?
Filed end-to-end by BroadNet's compliance team — KYC pack, operator approval, and renewal cycles handled on your behalf.
CRC · Claro Colombia and Movistar Colombia
- Format
- Alphanumeric (where supported) or numeric long-code / short-code
- Pre-registration
- Set by the operators; BroadNet confirms the current requirements during onboarding
- KYC documents
- Confirmed during onboarding
- Renewal cycle
- Confirmed during onboarding
- Common rejection causes
- Sender-ID rules are set by the operators; BroadNet confirms current requirements during onboarding.
What OTP delivery looks like in Colombia.
Latency profile, peak-hour behaviour, recommended fallback chain, and the fraud signals our firewall watches in-market.
Typical latency window
Median 3.1 s with a 95th-percentile inside 8 seconds across operator-direct binds. Two-shot delivery confirmed by DLR.
Peak-hour behaviour
Operator throughput holds steady through local business peaks; throttling kicks in only during outlier mass-send events. BroadNet load-shapes per-MNO to avoid firewall blocks.
Fallback chain
Recommended fallback: WhatsApp OTP → SMS retry → Voice OTP. WhatsApp often leads in this market and is preferred as primary by some senders.
Fraud signals we watch
WhatsApp account-takeover attempts, SMS retry-loop abuse on cart-recovery flows, and SIM-swap fraud in banking flows.
What you can — and can't — send.
Opt-in, opt-out, quiet hours, content restrictions, and the penalty regime for the Colombia market.
Opt-in
Verifiable opt-in required, with consent records retained per the local data-protection law.
Opt-out
STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
Quiet hours
Law 2300 of 2023 limits advertising SMS to Monday–Friday 07:00–19:00 and Saturday 08:00–15:00, never on Sundays or public holidays. Transactional 24/7.
Content restrictions
Spanish or Portuguese templates preferred. Loan, gambling, and unlicensed financial-services categories are firewalled.
Regulator penalties
CRC fines for unsolicited traffic; LGPD / equivalent data-protection penalties stack on top for the underlying PII handling.
Termination,
network by network.
The route status column shows how each operator is reached — a direct BroadNet bind or a labelled partner route. No grey-route exposure. Route grades are indicative planning guides, not live measurements.
| Operator | MCC-MNC | Route status | Grade | A2P rate (typ.) |
|---|---|---|---|---|
| Claro Colombia | 732-101 | Direct | A+ | USD 0.0346 |
| Movistar Colombia | 732-123 | Direct | A+ | USD 0.0323 |
| Tigo Colombia | 732-103 | Direct | A | USD 0.03 |
Rates shown are typical pay-as-you-go for transactional traffic. Promotional traffic is priced separately, and volume tiers reduce both. See the rate-card section below for the full ladder.
| Tier | Transactional | Promotional | Notes |
|---|---|---|---|
| Pay-as-you-go | USD 0.0300 | USD 0.0366 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0264 | USD 0.0322 | Auto-tier discount |
| Volume · 1M+ | USD 0.0222 | USD 0.0271 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |
CRC + operator sender ID registration: 5-10 business days.
Open the Colombia rate cardCompliant
by default.
Every send is pre-screened against Comisión de Regulación de Comunicaciones (CRC) rules, the operator firewalls, and the local privacy framework. Where registration is required, BroadNet files the paperwork on your behalf.
Habeas Data Law 1581/2012 (SIC enforcement). Law 2300 of 2023 limits advertising SMS to Monday-Friday 07:00-19:00 and Saturday 08:00-15:00, never on Sundays or public holidays.
Full regulatory deep-diveCRC sender ID
Sender IDs registered via operator route.
Habeas Data 1581
Colombian Personal Data Protection Law enforced by SIC.
Contact hours (Law 2300)
Advertising SMS only Mon-Fri 07:00-19:00 and Sat 08:00-15:00; none on Sundays or public holidays.
Spanish
Spanish characters supported.
Programmes that work well in Colombia.
Where the BroadNet operator-direct footprint, the local regulator regime, and consumer messaging habits line up.
- 01
Banking and fintech OTP and PIX / instant-payment confirmations.
- 02
E-commerce OTP and post-purchase engagement, often paired with WhatsApp.
- 03
Logistics and last-mile delivery tracking and rider coordination.
- 04
Travel and airline itinerary, check-in, and gate-change notifications.
- 05
Government and public-sector citizen notifications.
What we run for Colombia senders.
The operator relationships, the compliance workflow, the routing position — all on a single contract and a single account team.
Operator-direct binds with Claro Colombia, Movistar Colombia, and Tigo Colombia — no aggregator hops, no grey-route exposure.
Sender-ID requirements confirmed during onboarding.
Live in 5–15 business days from test-access request to production, with a dedicated solution engineer through go-live.
Typical delivery rate 99.1% and typical OTP delivery time 3.1 s across the country.
WhatsApp Business and SMS run on a single contact model — fall back between channels with shared opt-in evidence.
Local-language template review and category management included.
Buyer questions about Colombia.
The questions BroadNet's sales engineers field every week from teams shipping into this market.
What's the typical sender-ID approval time with CRC in Colombia?
Typical lead time: 5-10 business days. BroadNet confirms the current sender-ID requirements and documents during onboarding.
Are BroadNet's routes to Colombia operator-direct?
Yes — every operator on the public coverage table is a direct A2P bind. No aggregator hops, no grey-route exposure. Route grades are indicative planning guides, not live measurements.
Can I send marketing SMS in Colombia without prior consent?
No. Verifiable opt-in is required across every market BroadNet supports, with the consent source, timestamp, and channel logged. Transactional OTP and account-level alerts are exempt from marketing-consent rules.
Which channels do you support for Colombia — SMS only, or also WhatsApp and Voice?
SMS, OTP, WhatsApp Business, and Voice OTP are all supported. RCS Business Messaging is available where the local operator has launched it. All channels run on the same contract and contact model.
Can I be billed in a currency other than USD?
Yes — billing is available in USD. Volume tiers apply automatically from 100K messages a month.
Should I send templates in Spanish (or Portuguese) for Colombia?
Yes — local-language templates materially improve delivery acceptance and consumer trust. WhatsApp templates in particular must be in the recipient's language to clear Meta's review.
What happens if a route to Colombia degrades?
BroadNet runs continuous DLR monitoring on every operator. If a route flaps, traffic is automatically re-shaped to the next-best operator on the same destination, and your account manager is notified with a remediation note within the hour.
Do you sign an SLA for traffic to Colombia?
Yes — traffic to this market runs under BroadNet's standard SLA: 99.99% monthly platform uptime, with service credits on enterprise contracts. Support response targets and the credit schedule are published on our Support & SLA page.
A ready-to-adapt template for Colombia.
In the local script alongside English. Copy, swap the brand, and we'll register it as part of your sender-ID onboarding.
- Mobile subscribers
- 85M
- Sender ID lead
- 5-10 business days
- Time-to-launch
- Live in 5–15 business days from test-access request to production
- Billed in
- USD
Your code is 619204.
Tu código de verificación es 619204.
CRC + operator sender ID registration. Spanish supported.
Continue across the region.
See how enterprises put these operator-direct routes to work in banking and finance messaging and e-commerce and retail messaging, or weigh the options on the messaging platform comparison hub.
More on Colombia
Request current route availability for Colombia.
Live in 5–15 business days from test-access request to production. Sender ID filed with CRC on your behalf. Billed in USD from day one.
$ curl -X POST https://api.broadnet.me/sms/sendSms·mno = +57