A2P SMS, OTP, and sender ID rules in Brazil.
BroadNet delivers A2P SMS and OTP in Brazil over direct connections to Vivo, Claro Brasil, TIM Brasil, and Oi, with Anatel sender ID registration in 5-10 business days. Direct termination into Vivo, Claro Brasil, TIM Brasil, and Oi with Anatel + operator sender ID registration handled in-house.
From-rates by channel in Brazil
- SMSfrom$0.0340per SMSIndicative list rate, reviewed September 24, 2026Volume pricing available
- OTPRequest a quote Channel list rate from $0.0120 per verification (all markets)
- WhatsAppRequest a quote Channel list rate from $0.0135 per template message (all markets)
- RCSRequest a quote Channel list rate from $0.0080 per session (all markets)
- VoiceRequest a quote Channel list rate from $0.0150 per minute (all markets)
Indicative list prices in USD, excluding taxes and sender-ID registration fees. Final per-operator pricing is confirmed in your quote.
The Brazil A2P market at a glance.
Brazil is served by 4 licensed mobile networks (Vivo, Claro Brasil, TIM Brasil, and Oi) covering a subscriber base of 260M. Agência Nacional de Telecomunicações (Anatel) regulates A2P messaging and sender-ID registration. Anatel + operator sender ID registration (CNPJ-verified). Portuguese supported in UCS-2 (diacritics) or GSM-7 transliteration. LGPD (Lei Geral de Proteção de Dados) enforced by ANPD. CNPJ verification required for sender.
Technical facts for Brazil
Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).
| Mobile country code (MCC) | 724 |
|---|---|
| Dialling code | +55 |
| Operators (MCC-MNC) |
|
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | Anatel (Agência Nacional de Telecomunicações) |
| Sender-ID rules | Anatel + operator sender ID registration (CNPJ-verified). Portuguese supported in UCS-2 (diacritics) or GSM-7 transliteration. |
| Sender-ID lead time | 5-10 business days |
Channels live in Brazil.
One contract, one contact model. Fall back between SMS, WhatsApp, and Voice with shared opt-in evidence and a single audit trail.
SMS
Operator-direct A2P with Spanish/Portuguese template handling.
OTP
Sub-5-second median in metro areas; WhatsApp OTP often preferred over SMS in-market.
WhatsApp is the dominant messaging channel — Business API live and widely deployed for OTP and care.
RCS
RCS Business Messaging in early rollout on selected carriers. WhatsApp still leads.
Voice
Voice OTP available; less common in-market given WhatsApp share.
How do I register a sender ID in Brazil?
Filed end-to-end by BroadNet's compliance team — KYC pack, operator approval, and renewal cycles handled on your behalf.
Anatel · Vivo and Claro Brasil
- Format
- Alphanumeric (where supported) or numeric long-code / short-code
- Pre-registration
- Set by the operators; BroadNet confirms the current requirements during onboarding
- KYC documents
- Confirmed during onboarding
- Renewal cycle
- Confirmed during onboarding
- Common rejection causes
- Sender-ID rules are set by the operators; BroadNet confirms current requirements during onboarding.
What OTP delivery looks like in Brazil.
Latency profile, peak-hour behaviour, recommended fallback chain, and the fraud signals our firewall watches in-market.
Typical latency window
Median 3.2 s with a 95th-percentile inside 8 seconds across operator-direct binds. Two-shot delivery confirmed by DLR.
Peak-hour behaviour
Operator throughput holds steady through local business peaks; throttling kicks in only during outlier mass-send events. BroadNet load-shapes per-MNO to avoid firewall blocks.
Fallback chain
Recommended fallback: WhatsApp OTP → SMS retry → Voice OTP. WhatsApp often leads in this market and is preferred as primary by some senders.
Fraud signals we watch
WhatsApp account-takeover attempts, SMS retry-loop abuse on cart-recovery flows, and SIM-swap fraud in banking flows.
What you can — and can't — send.
Opt-in, opt-out, quiet hours, content restrictions, and the penalty regime for the Brazil market.
Opt-in
Verifiable opt-in required, with consent records retained per the local data-protection law.
Opt-out
STOP / SAIR keyword honoured network-wide. Opt-out is one-step and applied across the operator.
Quiet hours
We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.
Content restrictions
Spanish or Portuguese templates preferred. Loan, gambling, and unlicensed financial-services categories are firewalled.
Regulator penalties
Anatel fines for unsolicited traffic; LGPD / equivalent data-protection penalties stack on top for the underlying PII handling.
Termination,
network by network.
The route status column shows how each operator is reached — a direct BroadNet bind or a labelled partner route. No grey-route exposure. Route grades are indicative planning guides, not live measurements.
| Operator | MCC-MNC | Route status | Grade | A2P rate (typ.) |
|---|---|---|---|---|
| Vivo | 724-06 | Direct | A+ | USD 0.0413 |
| Claro Brasil | 724-05 | Direct | A+ | USD 0.0389 |
| TIM Brasil | 724-02 | Direct | A+ | USD 0.0364 |
| Oi | 724-31 | Direct | A | USD 0.034 |
Rates shown are typical pay-as-you-go for transactional traffic. Promotional traffic is priced separately, and volume tiers reduce both. See the rate-card section below for the full ladder.
| Tier | Transactional | Promotional | Notes |
|---|---|---|---|
| Pay-as-you-go | USD 0.0340 | USD 0.0415 | List rate up to 100K messages/month |
| Growth · 100K+ | USD 0.0299 | USD 0.0365 | Auto-tier discount |
| Volume · 1M+ | USD 0.0252 | USD 0.0307 | Includes quarterly route review |
| Enterprise | Custom | Custom | Direct operator pricing + signed SLA |
Anatel + operator sender ID registration: 5-10 business days (CNPJ required).
Open the Brazil rate cardCompliant
by default.
Every send is pre-screened against Agência Nacional de Telecomunicações (Anatel) rules, the operator firewalls, and the local privacy framework. Where registration is required, BroadNet files the paperwork on your behalf.
LGPD (Lei Geral de Proteção de Dados) enforced by ANPD. CNPJ verification required for sender.
Full regulatory deep-diveAnatel sender ID
CNPJ-verified sender ID registration via operator.
LGPD
Brazilian General Data Protection Law enforced by ANPD.
Portuguese UCS-2
Portuguese diacritics supported.
Programmes that work well in Brazil.
Where the BroadNet operator-direct footprint, the local regulator regime, and consumer messaging habits line up.
- 01
Banking and fintech OTP and PIX / instant-payment confirmations.
- 02
E-commerce OTP and post-purchase engagement, often paired with WhatsApp.
- 03
Logistics and last-mile delivery tracking and rider coordination.
- 04
Travel and airline itinerary, check-in, and gate-change notifications.
- 05
Government and public-sector citizen notifications.
What we run for Brazil senders.
The operator relationships, the compliance workflow, the routing position — all on a single contract and a single account team.
Operator-direct binds with Vivo, Claro Brasil, and TIM Brasil — no aggregator hops, no grey-route exposure.
Sender-ID requirements confirmed during onboarding.
Live in 5–15 business days from test-access request to production, with a dedicated solution engineer through go-live.
Typical delivery rate 99.1% and typical OTP delivery time 3.2 s across the country.
WhatsApp Business and SMS run on a single contact model — fall back between channels with shared opt-in evidence.
Local-language template review and category management included.
Buyer questions about Brazil.
The questions BroadNet's sales engineers field every week from teams shipping into this market.
What's the typical sender-ID approval time with Anatel in Brazil?
Typical lead time: 5-10 business days. BroadNet confirms the current sender-ID requirements and documents during onboarding.
Are BroadNet's routes to Brazil operator-direct?
Yes — every operator on the public coverage table is a direct A2P bind. No aggregator hops, no grey-route exposure. Route grades are indicative planning guides, not live measurements.
Can I send marketing SMS in Brazil without prior consent?
No. Verifiable opt-in is required across every market BroadNet supports, with the consent source, timestamp, and channel logged. Transactional OTP and account-level alerts are exempt from marketing-consent rules.
Which channels do you support for Brazil — SMS only, or also WhatsApp and Voice?
SMS, OTP, WhatsApp Business, and Voice OTP are all supported. RCS Business Messaging is available where the local operator has launched it. All channels run on the same contract and contact model.
Can I be billed in a currency other than USD?
Yes — billing is available in USD / BRL. Volume tiers apply automatically from 100K messages a month.
Should I send templates in Spanish (or Portuguese) for Brazil?
Yes — local-language templates materially improve delivery acceptance and consumer trust. WhatsApp templates in particular must be in the recipient's language to clear Meta's review.
What happens if a route to Brazil degrades?
BroadNet runs continuous DLR monitoring on every operator. If a route flaps, traffic is automatically re-shaped to the next-best operator on the same destination, and your account manager is notified with a remediation note within the hour.
Do you sign an SLA for traffic to Brazil?
Yes — traffic to this market runs under BroadNet's standard SLA: 99.99% monthly platform uptime, with service credits on enterprise contracts. Support response targets and the credit schedule are published on our Support & SLA page.
A ready-to-adapt template for Brazil.
In the local script alongside English. Copy, swap the brand, and we'll register it as part of your sender-ID onboarding.
- Mobile subscribers
- 260M
- Sender ID lead
- 5-10 business days
- Time-to-launch
- Live in 5–15 business days from test-access request to production
- Billed in
- USD / BRL
Your code is 384921. Do not share.
Seu código de verificação é 384921. Não compartilhe.
Anatel + operator sender ID registration (CNPJ-verified). Portuguese supported in UCS-2 (diacritics) or GSM-7 transliteration.
Continue across the region.
See how enterprises put these operator-direct routes to work in banking and finance messaging and e-commerce and retail messaging, or weigh the options on the messaging platform comparison hub.
More on Brazil
Request current route availability for Brazil.
Live in 5–15 business days from test-access request to production. Sender ID filed with Anatel on your behalf. Billed in USD from day one.
$ curl -X POST https://api.broadnet.me/sms/sendSms·mno = +55