BroadNet
Bulk SMS · Campaigns

Bulk SMS for the UAE, Saudi Arabia and 200+ countries

Bulk SMS to millions with compliance built in.

Bulk SMS at 30,000 messages per second per node, sustained. Per-country opt-in compliance, sender-ID registration, time-of-day rules, and suppression lists enforced automatically — so you reach millions in minutes, without the regulatory risk.

ISO 27001 / 9001 / 22301GDPR · CCPA · UAE-PDPL30,000 SMS/sec per node
The BroadNet snow leopard in a storm of glowing messages broadcast to millions of phones
BroadNet · broadcast at scale
Bulk SMS delivery
300M+
messages / day
200+
countries
30,000
SMS/sec per node

By the numbers

Built for the campaign,
measured against the audit.

Throughput
30,000
msg / sec per node

Horizontally scaled across SMPP binds.

Targeting
12
segment dimensions

Country, language, tag, behavior, custom field.

Compliance
100%
platform-enforced

Opt-out, quiet hours, sender ID, suppression.

Uptime
99.99%
platform SLA

Contractual uptime, monitored 24/7.

How a campaign ships

From CSV to millions of handsets,
in five engineered hops.

Audience segmentation, personalization, quiet-hour resolution, and DLR/CTR streaming all sit on the same path — so a send is one wire end-to-end, not five orchestrated tools.

  1. 01 · Upload
    List + segment

    Upload a CSV or sync from your CRM. AND/OR/NOT filters slice the audience and apply suppression in one pass.

    p50 < 800ms / 1M rows
  2. 02 · Compose
    Personalize

    Merge {first_name}, {balance}, or any column. Unicode segments counted, link-shortener variants generated per recipient.

    p50 < 60ms / row
  3. 03 · Schedule
    Quiet-hour engine

    Per-recipient time-zone resolution. Per-country sending windows and KSA STC opt-in rules are enforced before the message leaves the queue.

    TZ-aware, per row
  4. 04 · Dispatch
    SMPP fan-out

    Up to 30,000 MT/sec per node, sustained across direct operator binds. A/B variants split at submit time, not in a separate run.

    30,000 MT/sec per node
  5. 05 · Measure
    DLR + CTR

    DLRs and click events stream into the dashboard live. Winner promotion fires when statistical significance is reached.

    p50 < 3s end-to-end
  6. ← DLR + click events · webhook stream

Capabilities

Everything the campaign needs,
nothing it doesn't.

Audience segmentation

Slice your list by country, language, tag, behavior, or any custom attribute. Combine filters with AND / OR / NOT. Suppression list and quiet-hour windows applied automatically before send.

12 segment dimensionsAND / OR / NOT

Opt-out compliance

STOP, إيقاف, ARRÊT — and any custom keyword — processed in real time. Opt-outs land on the suppression list within seconds and stick across every campaign, every channel, every account.

EN · AR · FRplatform-wide

Personalization variables

Merge first name, balance, order number, or any column from your CSV directly into the message body. Fallback values prevent empty placeholders. Unicode safe for Arabic and Hindi.

{first_name}{custom_*}

Scheduled sends

Queue a campaign for a specific minute, or stagger delivery across a window so recipients receive in their local morning. Time-zone-aware per phone number. Pause and resume mid-send.

per-recipient TZpause / resume

A/B testing

Split your audience into 2–8 variants, send a sample, measure delivery and click rate, then auto-promote the winning copy to the remainder of the list. No data warehouse required.

up to 8 variantsauto-promote winner

Click tracking

Built-in link shortener generates a unique URL per recipient. Click-through, time-to-click, device, and country surface in the dashboard the instant the message lands.

per-recipient URLreal-time CTR

Use cases

What enterprises send
at this scale.

E-commerce

Promotional campaigns

Launch a sale to a million shoppers in five minutes, segment by past purchase, and track click-through on every shortened URL — without warming up a single sender.

Eid Sale · segmented by past purchase · tracked links
Banking

Customer alerts

Notify card holders of policy changes, branch closures, or new product launches on a registered alphanumeric sender with audit-grade DLRs and seven-year retention.

Statement reminder · registered sender · audit-grade DLRs
Government

Public service notifications

Issue weather warnings, civil information, public-health updates, or election reminders in Arabic, English, or French — with delivery guarantees suitable for citizen-grade workloads.

Civil alert · Arabic, English, French
Customer stories

What it looks like
when the campaign just sends.

Cross-border retail groupRetail · GCC + North AfricaAESAEG
Challenge
A weekly promo blast took hours and several vendors to fan out across multiple markets.
Approach
A large loyalty list was unified inside BroadNet's segmentation engine with a single send job per region.
CRM & loyalty lead (reference under NDA)
Pan-African ecommerce marketplaceE-commerce · AfricaNGKEEG
Challenge
A Black Friday push across many African markets meant juggling a separate aggregator dashboard for each one.
Approach
BroadNet collapsed every route into a single job spec with country-aware throughput controls.
Lifecycle marketing lead (reference under NDA)
South Asian ecommerce marketplaceE-commerce · South AsiaPKBD
Challenge
A peak-day shopping event required testing several creative variants without breaking the timeline.
Approach
A small seed slice ran in one market first, with the winning variant auto-promoted via API to the full segment in the next.
Customer engagement lead (reference under NDA)

Compliance

Marketing law, codified
into the platform.

You provide the opt-in records. BroadNet enforces every other rule — sender ID approval, quiet-hour windows, opt-out processing, data residency — so a misconfigured campaign can't become a regulatory incident.

GDPRCCPAUAE-PDPLKSA-PDPLTPSSTC opt-inISO 27001TDRA · CST · NTRA

Opt-in / opt-out registry

Every recipient's consent state stored with timestamp and source. STOP keyword in EN, AR, FR processed in real time; replies land on the suppression list before the next message ships.

TPS · quiet hours · STC

UK TPS scrub on UK lists. KSA STC opt-in registry honored. Per-country sending windows applied per-recipient, in their local time.

GDPR · CCPA · UAE-PDPL

EU traffic routed and stored EU-only with DPA on file. Right-to-erasure exposed via API. UAE-PDPL data-subject requests fulfilled within statutory windows.

Audit-ready logs

Every send produces a tamper-evident record: who, when, content hash, route, DLR. 90-day standard retention, 7-year enterprise. Exportable for any regulator review.

Questions buyers ask

Bulk SMS,
answered honestly.

Throughput is up to 30,000 MT/sec per node on direct SMPP binds. Quiet-hour windows and per-recipient TZ resolution can stretch the wall-clock — that is by design and the dashboard shows both scheduled and actual completion times.

Yes. CSV upload with phone number, opt-in timestamp, consent source, and any custom attribute. The platform never sends to a number that lacks a consent timestamp, which is a regulator-friendly default. We also sync from Salesforce, HubSpot, Klaviyo, and any system that can hit a webhook.

Per-message, per-country, with volume tiers from 100K messages a month. UAE list rates start at $0.0123/MT, KSA at $0.016/MT and Egypt at $0.028/MT. Sustained 20M+/month gets enterprise rates that drop those by 30–45%. AED, SAR, USD, and EUR invoicing supported. No setup fees, no monthly minimum.

STOP, إيقاف, ARRÊT, plus any custom keyword you register, are processed in real time on the inbound MO channel. The recipient lands on a platform-wide suppression list within seconds and is excluded from every subsequent campaign across every account on your tenant — including campaigns already queued for future send.

The send pauses automatically the moment our regulatory team logs the suspension. In-flight messages already on the SMPP wire complete; queued messages hold. You get a dashboard alert plus a PagerDuty webhook if you have one configured. We then re-register or rotate the sender ID, typically within one to three business days depending on the regulator.

Standard retention is 90 days for DLRs and message bodies. Enterprise tier keeps both for 7 years in tamper-evident logs with a content hash recomputed on read. Logs can be streamed to your SIEM (Splunk, Datadog, Sentinel) or pulled by SFTP on a nightly schedule.

UK TPS scrub runs on every UK send. KSA's STC opt-in registry is checked at send time. UAE TDRA promotional sender ID rules — including the AD- prefix — are enforced platform-wide. You don't toggle these on; they apply by default and produce a delivery report line if a recipient is suppressed.

Above 5M messages per month you get a named campaign-ops manager, 24/7 NOC pager, a quarterly performance review, and a shared Slack or Teams channel with the engineering team. Above 50M/month we provide dedicated SMPP binds and on-site quarterly visits from the Dubai HQ team.

Question not here? Ask our engineering team

The BroadNet snow leopard resting a paw on a glowing globe of worldwide network routes
Carrier-grade delivery

Delivered to 200+ countries, direct to the operator in 86.

No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. One API to every channel, on a network built since 2003.

200+
Countries
1,000+
Operator connections
300M+
Msgs·day
200+ countries · MENA-first

Send your next campaign
to 200+ countries.

Talk to our team about volume pricing, sender-ID registration in your target markets, and a launch plan that fits your calendar.

$ curl api.broadnet.me/sms/sendbulk · npm i @broadnet/cpaas-sdk