- Challenge
- A weekly promo blast took hours and several vendors to fan out across multiple markets.
- Approach
- A large loyalty list was unified inside BroadNet's segmentation engine with a single send job per region.
Bulk SMS for the UAE, Saudi Arabia and 200+ countries
Bulk SMS at 30,000 messages per second per node, sustained. Per-country opt-in compliance, sender-ID registration, time-of-day rules, and suppression lists enforced automatically — so you reach millions in minutes, without the regulatory risk.

By the numbers
Built for the campaign,
measured against the audit.
Horizontally scaled across SMPP binds.
Country, language, tag, behavior, custom field.
Opt-out, quiet hours, sender ID, suppression.
Contractual uptime, monitored 24/7.
From CSV to millions of handsets,
in five engineered hops.
Audience segmentation, personalization, quiet-hour resolution, and DLR/CTR streaming all sit on the same path — so a send is one wire end-to-end, not five orchestrated tools.
- 01 · UploadList + segment
Upload a CSV or sync from your CRM. AND/OR/NOT filters slice the audience and apply suppression in one pass.
p50 < 800ms / 1M rows - 02 · ComposePersonalize
Merge {first_name}, {balance}, or any column. Unicode segments counted, link-shortener variants generated per recipient.
p50 < 60ms / row - 03 · ScheduleQuiet-hour engine
Per-recipient time-zone resolution. Per-country sending windows and KSA STC opt-in rules are enforced before the message leaves the queue.
TZ-aware, per row - 04 · DispatchSMPP fan-out
Up to 30,000 MT/sec per node, sustained across direct operator binds. A/B variants split at submit time, not in a separate run.
30,000 MT/sec per node - 05 · MeasureDLR + CTR
DLRs and click events stream into the dashboard live. Winner promotion fires when statistical significance is reached.
p50 < 3s end-to-end - ← DLR + click events · webhook stream
Upload a CSV or sync from your CRM. AND/OR/NOT filters slice the audience and apply suppression in one pass.
Merge {first_name}, {balance}, or any column. Unicode segments counted, link-shortener variants generated per recipient.
Per-recipient time-zone resolution. Per-country sending windows and KSA STC opt-in rules are enforced before the message leaves the queue.
Up to 30,000 MT/sec per node, sustained across direct operator binds. A/B variants split at submit time, not in a separate run.
DLRs and click events stream into the dashboard live. Winner promotion fires when statistical significance is reached.
Capabilities
Everything the campaign needs,
nothing it doesn't.
Audience segmentation
Slice your list by country, language, tag, behavior, or any custom attribute. Combine filters with AND / OR / NOT. Suppression list and quiet-hour windows applied automatically before send.
Opt-out compliance
STOP, إيقاف, ARRÊT — and any custom keyword — processed in real time. Opt-outs land on the suppression list within seconds and stick across every campaign, every channel, every account.
Personalization variables
Merge first name, balance, order number, or any column from your CSV directly into the message body. Fallback values prevent empty placeholders. Unicode safe for Arabic and Hindi.
Scheduled sends
Queue a campaign for a specific minute, or stagger delivery across a window so recipients receive in their local morning. Time-zone-aware per phone number. Pause and resume mid-send.
A/B testing
Split your audience into 2–8 variants, send a sample, measure delivery and click rate, then auto-promote the winning copy to the remainder of the list. No data warehouse required.
Click tracking
Built-in link shortener generates a unique URL per recipient. Click-through, time-to-click, device, and country surface in the dashboard the instant the message lands.
Use cases
What enterprises send
at this scale.
Promotional campaigns
Launch a sale to a million shoppers in five minutes, segment by past purchase, and track click-through on every shortened URL — without warming up a single sender.
Customer alerts
Notify card holders of policy changes, branch closures, or new product launches on a registered alphanumeric sender with audit-grade DLRs and seven-year retention.
Public service notifications
Issue weather warnings, civil information, public-health updates, or election reminders in Arabic, English, or French — with delivery guarantees suitable for citizen-grade workloads.
What it looks like
when the campaign just sends.
- Challenge
- A Black Friday push across many African markets meant juggling a separate aggregator dashboard for each one.
- Approach
- BroadNet collapsed every route into a single job spec with country-aware throughput controls.
- Challenge
- A peak-day shopping event required testing several creative variants without breaking the timeline.
- Approach
- A small seed slice ran in one market first, with the winning variant auto-promoted via API to the full segment in the next.
Compliance
Marketing law, codified
into the platform.
You provide the opt-in records. BroadNet enforces every other rule — sender ID approval, quiet-hour windows, opt-out processing, data residency — so a misconfigured campaign can't become a regulatory incident.
Opt-in / opt-out registry
Every recipient's consent state stored with timestamp and source. STOP keyword in EN, AR, FR processed in real time; replies land on the suppression list before the next message ships.
TPS · quiet hours · STC
UK TPS scrub on UK lists. KSA STC opt-in registry honored. Per-country sending windows applied per-recipient, in their local time.
GDPR · CCPA · UAE-PDPL
EU traffic routed and stored EU-only with DPA on file. Right-to-erasure exposed via API. UAE-PDPL data-subject requests fulfilled within statutory windows.
Audit-ready logs
Every send produces a tamper-evident record: who, when, content hash, route, DLR. 90-day standard retention, 7-year enterprise. Exportable for any regulator review.
Bulk SMS,
answered honestly.
Throughput is up to 30,000 MT/sec per node on direct SMPP binds. Quiet-hour windows and per-recipient TZ resolution can stretch the wall-clock — that is by design and the dashboard shows both scheduled and actual completion times.
Yes. CSV upload with phone number, opt-in timestamp, consent source, and any custom attribute. The platform never sends to a number that lacks a consent timestamp, which is a regulator-friendly default. We also sync from Salesforce, HubSpot, Klaviyo, and any system that can hit a webhook.
Per-message, per-country, with volume tiers from 100K messages a month. UAE list rates start at $0.0123/MT, KSA at $0.016/MT and Egypt at $0.028/MT. Sustained 20M+/month gets enterprise rates that drop those by 30–45%. AED, SAR, USD, and EUR invoicing supported. No setup fees, no monthly minimum.
STOP, إيقاف, ARRÊT, plus any custom keyword you register, are processed in real time on the inbound MO channel. The recipient lands on a platform-wide suppression list within seconds and is excluded from every subsequent campaign across every account on your tenant — including campaigns already queued for future send.
The send pauses automatically the moment our regulatory team logs the suspension. In-flight messages already on the SMPP wire complete; queued messages hold. You get a dashboard alert plus a PagerDuty webhook if you have one configured. We then re-register or rotate the sender ID, typically within one to three business days depending on the regulator.
Standard retention is 90 days for DLRs and message bodies. Enterprise tier keeps both for 7 years in tamper-evident logs with a content hash recomputed on read. Logs can be streamed to your SIEM (Splunk, Datadog, Sentinel) or pulled by SFTP on a nightly schedule.
UK TPS scrub runs on every UK send. KSA's STC opt-in registry is checked at send time. UAE TDRA promotional sender ID rules — including the AD- prefix — are enforced platform-wide. You don't toggle these on; they apply by default and produce a delivery report line if a recipient is suppressed.
Above 5M messages per month you get a named campaign-ops manager, 24/7 NOC pager, a quarterly performance review, and a shared Slack or Teams channel with the engineering team. Above 50M/month we provide dedicated SMPP binds and on-site quarterly visits from the Dubai HQ team.
Question not here? Ask our engineering team
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Delivered to 200+ countries, direct to the operator in 86.
No grey routes: a direct operator bind wherever one is commercially available, otherwise a labelled partner-managed route. One API to every channel, on a network built since 2003.
Send your next campaign
to 200+ countries.
Talk to our team about volume pricing, sender-ID registration in your target markets, and a launch plan that fits your calendar.
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