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What is an SMS survey?

Last reviewed 1 min readReviewed by BroadNet engineering
Quick answer

An SMS survey collects feedback by text — sending a question and capturing the recipient's reply through two-way messaging. Because SMS is read within minutes by nearly everyone, response rates are high and fast, which makes it strong for short pulse surveys, NPS scores, and post-interaction feedback. It needs a number that can receive replies and a webhook to route responses into your system.

Plain-language definitionVendor-neutralReviewed July 22, 2026
The long answer

Everything worth knowing, nothing that isn't.

§01

How it works

You send a question (often a rating like 'Reply 1-5') and the recipient's reply arrives back through two-way SMS, routed to your application by a webhook for scoring. See /answers/what-is-two-way-messaging and /answers/what-is-a-messaging-webhook.

§02

Why SMS suits surveys

High open rates and immediacy mean more responses, faster, than email — ideal for NPS, CSAT, and short pulse checks right after an interaction. See /products/two-way-sms.

§03

Keep it short and consented

One or two questions maximize completion, and recipients must have opted in. Honour opt-out and keep it brief. See /answers/sms-opt-in-best-practices.

BNWritten by the BroadNet engineering team·Operating carrier-grade messaging since 2003, headquartered in Dubai·Editorial standards
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