A2P SMS regulations in Madagascar.
Compliance with ARTEC rules and sender-ID registration.
A2P SMS to Madagascar is regulated by the Autorité de Régulation des Technologies de Communication (ARTEC). ARTEC sender ID registration via operator. French and Malagasy supported, with approval typically taking 10-14 business days. BroadNet carries this traffic over direct operator connections.
Who regulates A2P SMS in Madagascar?
Application-to-person messaging to Madagascar is overseen by the Autorité de Régulation des Technologies de Communication (ARTEC), which licenses the operators that terminate A2P traffic and sets the conditions those routes run under. BroadNet delivers into Madagascar over direct operator connections — Telma, Orange Madagascar and Airtel Madagascar — rather than through resold or grey routes, so the sender ID, the delivery receipt and the audit trail all come back from the licensed path.
- Telecoms regulator: Autorité de Régulation des Technologies de Communication (ARTEC).
- Direct operator routes: Telma, Orange Madagascar and Airtel Madagascar.
- Sender-ID registration: ARTEC sender ID registration via operator. French and Malagasy supported.
- Typical lead time: 10-14 business days.
Sender ID registration in Madagascar
ARTEC sender ID registration via operator. French and Malagasy supported. Registration is not a formality — an unregistered or mismatched sender ID is the most common reason otherwise-valid traffic is filtered, and the failure is usually silent rather than a hard rejection. Plan 10-14 business days for approval and register before you need the route, not during a launch.
- Lead time: 10-14 business days.
- BroadNet files sender IDs on your behalf through the ARTEC-licensed operators.
- French + Malagasy: Both supported.
- Time to production: Live in 11–19 business days from test-access request to production (set by the sender-ID lead time).
Consent and content rules
PII handled per ARTEC framework. Transactional messages — one-time passcodes, delivery and account alerts — are treated differently from marketing, but the distinction is decided by the content of the message rather than by how the campaign is labelled.
- ARTEC sender ID: Sender IDs registered via operator route.
- French + Malagasy: Both supported.
- ARTEC framework: PII handling per regulator framework.
What this means for your integration
Practically, three things decide whether traffic to Madagascar performs: a registered sender ID on an ARTEC-licensed route, a consent and opt-out record you can evidence, and message content that matches the category it was registered under. BroadNet's compliance engine checks each submission against the Madagascar ruleset before it reaches the operator, so a non-compliant send is rejected back to you rather than filtered silently downstream — which is the difference between a fixable error and traffic that quietly disappears.
- Every message returns a delivery receipt (DLR); BroadNet does not publish per-country delivery percentages.
- Indicative list pricing: EUR 0.035 – 0.06 per message.
- Addressable mobile base: 12M subscribers.
- Data handling follows the applicable Madagascar privacy regime.
- Submit your KYC packTrade licence, authorisation letter and sample messages
- BroadNet files the applicationWith the operators or the regulator, as the market requires
- Review and approvalTypical lead time10-14 business days
- Send under your brandYour approved sender ID on every message
Technical facts for Madagascar
Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).
| Mobile country code (MCC) | 646 |
|---|---|
| Dialling code | +261 |
| Operators (MCC-MNC) |
|
| SMS length, GSM-7 (Latin alphabet) | 160 characters in a single SMS; 153 per part when concatenated |
| SMS length, UCS-2 (Arabic, Cyrillic and other scripts) | 70 characters in a single SMS; 67 per part when concatenated |
| Regulator | ARTEC (Autorité de Régulation des Technologies de Communication) |
| Sender-ID rules | ARTEC sender ID registration via operator. French and Malagasy supported. |
| Sender-ID lead time | 10-14 business days |
Sources
Last reviewed
More on Madagascar
Compare A2P SMS rules across the region.
Each market pairs a regulatory playbook with its live coverage and operator-direct routing detail.
Madagascar rules: promotional vs. transactional SMS
| Capability | Promotional / marketing | Transactional / service (OTP, alerts) |
|---|---|---|
| Registered sender ID required | ||
| Prior consent required | — | |
| Opt-out instruction required | — | |
| Delivery receipts available |
Common questions
Who regulates SMS in Madagascar?
Do I need to register a sender ID for Madagascar?
How long does it take to start sending to Madagascar?
What does A2P SMS cost in Madagascar?
What delivery rate should I expect in Madagascar?
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