BroadNet
United StatesWhatsApp Business · North America

WhatsApp Business pricing in the United States

BroadNet does not publish a per-country WhatsApp rate for the United States. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for the United States are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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Rate snapshot
WhatsApp Business · United States
Indicative from-rates
Channel-wide list rate (all markets)
$ 0.0135per template message
Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for the United States: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United States on request.

$ 0.0135
Authentication
$ 0.0163
Utility
$ 0.0259
Marketing
$ 0.0163
Service
Currency
ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT
01 · List rates

How are WhatsApp messages to the United States billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for the United States: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the United States on request.

How are WhatsApp messages to the United States billed?
Region / categoryRate (USD per template message)
Authentication
$ 0.0135
Utility
$ 0.0163
Marketing
$ 0.0259
Service
$ 0.0163
WhatsApp Business · billing notes
  • Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
  • Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.
02 · Market specifics

What changes for WhatsApp in the United States

WhatsApp messages do not pass through the mobile operators in the United States, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

The United States at a glance

Country code (Meta pricing)
+1
Mobile subscribers
340M
SMS list rate from
$ 0.0095 per SMS

WhatsApp and SMS in the United States

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: 10DLC Brand vetting + Campaign registration via The Campaign Registry (TCR) for long codes. Typical lead time: 7-14 business days (10DLC).
Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (3): T-Mobile USA, AT&T, Verizon
BillingWhatsApp: Per delivered template message, priced on the +1 country codeSMS: Per SMS part, from $ 0.0095
Marketing send windowWhatsApp: SMS send windows do not applySMS: Telemarketing calls and texts are allowed only between 08:00 and 21:00 in the recipient's local time (TCPA, 47 CFR 64.1200).
Opt-outWhatsApp: Collect the user's opt-in to WhatsApp messages from your business before you send any template.SMS: Opt-out keyword: STOP
03 · Consent and local rules

Before you message customers in the United States

WhatsApp messages travel over Meta's network, not through the mobile operators in the United States, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

FAQ

WhatsApp to the United States: common questions

How much does a WhatsApp message to the United States cost?
BroadNet does not publish a per-country WhatsApp rate for the United States. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for the United States are quoted on request.
Do SMS sender-ID rules apply to WhatsApp in the United States?
No. WhatsApp messages travel over Meta's network, not through the mobile operators in the United States, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.
Are customer-service replies in the United States free?
The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.
How do I get WhatsApp rates for the United States?
Request test access or a written quote with the rates for the United States from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.
Related

More on USA

Meta rates at zero markup plus a transparent service fee

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