WhatsApp Business · Asia

WhatsApp Business pricing in the Philippines

BroadNet does not publish a per-country WhatsApp rate for the Philippines. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for the Philippines are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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META RATES AT ZERO MARKUP + SERVICE FEE·AED · SAR · USD · EUR · GBP

Rate snapshot

WhatsApp Business · Philippines

Indicative from-rates

Channel-wide list rate (all markets)

₱ 0.7628per template message

Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for the Philippines: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the Philippines on request.

₱ 0.7628

Authentication

₱ 0.9209

Utility

₱ 1.4633

Marketing

₱ 0.9209

Service

Currency

Philippine Peso · indicative rate 56.5000/USD

ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT

01 · List rates

How are WhatsApp messages to the Philippines billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for the Philippines: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for the Philippines on request.

How are WhatsApp messages to the Philippines billed?
Region / category	Rate (PHP per template message)	Notes
Authentication	₱ 0.7628 $ 0.0135 USD	OTP, login codes — user-initiated auth
Utility	₱ 0.9209 $ 0.0163 USD	Order updates, alerts, account notifications
Marketing	₱ 1.4633 $ 0.0259 USD	Promotional and re-engagement templates
Service	₱ 0.9209 $ 0.0163 USD	Replies inside the 24h window, billed per message at the market's utility rate since 1 Oct 2026, after 1,000 free service messages per business phone number per month

WhatsApp Business · billing notes

Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.

02 · Market specifics

What changes for WhatsApp in the Philippines

WhatsApp messages do not pass through the mobile operators in the Philippines, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

Country code (Meta pricing): +63
Mobile subscribers: 165M
SMS list rate from: ₱ 0.4520 per SMS

WhatsApp and SMS in the Philippines

TopicWhatsAppSMS

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: NTC + operator sender ID registration. Typical lead time: 5-10 business days.

Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (3): Smart Communications, Globe Telecom, DITO Telecommunity

BillingWhatsApp: Per delivered template message, priced on the +63 country codeSMS: Per SMS part, from ₱ 0.4520

03 · Consent and local rules

Before you message customers in the Philippines

WhatsApp messages travel over Meta's network, not through the mobile operators in the Philippines, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in the Philippines

Lawful basis (usually consent) to process marketing data.
Data-subject rights: access, correction, objection, erasure.
Free opt-out (reply STOP) on every marketing message.
Stop processing on objection to direct marketing.

Summary of our SMS regulations guide for the Philippines.

FAQ

WhatsApp to the Philippines: common questions

How much does a WhatsApp message to the Philippines cost?

BroadNet does not publish a per-country WhatsApp rate for the Philippines. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for the Philippines are quoted on request.

Do SMS sender-ID rules apply to WhatsApp in the Philippines?

No. WhatsApp messages travel over Meta's network, not through the mobile operators in the Philippines, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Are customer-service replies in the Philippines free?

The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.

How do I get WhatsApp rates for the Philippines?

Request test access or a written quote with the rates for the Philippines from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.

Meta rates at zero markup plus a transparent service fee

Get WhatsApp Business pricing for the Philippines

Request test access, or ask for a written quote with this market's rates. We reply within one business day.

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