WhatsApp Business · Asia

WhatsApp Business pricing in Indonesia

BroadNet does not publish a per-country WhatsApp rate for Indonesia. Channel-wide list rates run from $0.0135 (authentication) to $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; rates for Indonesia are quoted on request.

BroadNet is an official Meta Business Solution Provider: we set up and verify your WhatsApp Business account and submit your message templates to Meta for approval.

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META RATES AT ZERO MARKUP + SERVICE FEE·AED · SAR · USD · EUR · GBP

Rate snapshot

WhatsApp Business · Indonesia

Indicative from-rates

Channel-wide list rate (all markets)

Rp 213.3000per template message

Indicative list rate, reviewed September 24, 2026

Channel-wide list rates, not tariffs for Indonesia: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for Indonesia on request.

Rp 213.3000

Authentication

Rp 257.5400

Utility

Rp 409.2200

Marketing

Rp 257.5400

Service

Currency

Indonesian Rupiah · indicative rate 15800.0000/USD

ALL PRICES PER TEMPLATE MESSAGE · EXCL. VAT

01 · List rates

How are WhatsApp messages to Indonesia billed?

Meta charges for each delivered template message, by template category and by the recipient's country code. BroadNet passes Meta's rate through at zero markup and adds a service fee.

Channel-wide list rates, not tariffs for Indonesia: Meta prices each category by the recipient's country code, and BroadNet quotes the rates for Indonesia on request.

How are WhatsApp messages to Indonesia billed?
Region / category	Rate (IDR per template message)	Notes
Authentication	Rp 213.3000 $ 0.0135 USD	OTP, login codes — user-initiated auth
Utility	Rp 257.5400 $ 0.0163 USD	Order updates, alerts, account notifications
Marketing	Rp 409.2200 $ 0.0259 USD	Promotional and re-engagement templates
Service	Rp 257.5400 $ 0.0163 USD	Replies inside the 24h window, billed per message at the market's utility rate since 1 Oct 2026, after 1,000 free service messages per business phone number per month

WhatsApp Business · billing notes

Meta bills each delivered template message; the 24-hour conversation model ended on 1 July 2025.
Per-country tariffs apply — KSA, UAE, Brazil and India differ from list.

02 · Market specifics

What changes for WhatsApp in Indonesia

WhatsApp messages do not pass through the mobile operators in Indonesia, so fewer local rules apply than for SMS. Here is what is specific to this market, next to the SMS rules for the same recipients.

Country code (Meta pricing): +62
Mobile subscribers: 354M
Local-language SMS encoding: Indonesian · GSM-7
SMS list rate from: Rp 110.6000 per SMS

WhatsApp and SMS in Indonesia

TopicWhatsAppSMS

Sender registrationWhatsApp: WABA verification handled by BroadNet — typically 3–7 business daysSMS: Komdigi + operator sender ID registration. Typical lead time: 5-10 business days.

Delivery pathWhatsApp: Meta's network, not the mobile operatorsSMS: Operator routes (4): Telkomsel, Indosat Ooredoo H., XL (XLSMART), Smartfren (XLSMART)

BillingWhatsApp: Per delivered template message, priced on the +62 country codeSMS: Per SMS part, from Rp 110.6000

Text in IndonesianWhatsApp: Billed per message, whatever its lengthSMS: 160 characters in a single SMS; 153 per part when concatenated

03 · Consent and local rules

Before you message customers in Indonesia

WhatsApp messages travel over Meta's network, not through the mobile operators in Indonesia, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Data protection in Indonesia

Law: PDP Law (Law No. 27 of 2022).
Lawful basis (usually consent) to process marketing data.
Data-subject rights and breach-notification obligations apply.
Confirm current implementing rules — the framework is bedding in.

Summary of our SMS regulations guide for Indonesia.

FAQ

WhatsApp to Indonesia: common questions

How much does a WhatsApp message to Indonesia cost?

BroadNet does not publish a per-country WhatsApp rate for Indonesia. The channel-wide list rates are $0.0135 (authentication), $0.0163 (utility) and $0.0259 (marketing) per delivered template message, reviewed 2026-09-24; Meta prices each category by the recipient's country code, and the rates for Indonesia are quoted on request.

Do SMS sender-ID rules apply to WhatsApp in Indonesia?

No. WhatsApp messages travel over Meta's network, not through the mobile operators in Indonesia, so SMS sender-ID registration and SMS send windows do not apply. Opt-in, and local consumer-protection and data-protection rules on marketing, still do.

Are customer-service replies in Indonesia free?

The first 1,000 service messages per business phone number each month are free. Since 1 October 2026, Meta bills further free-form replies inside the 24-hour customer service window per message at the market's utility rate, and utility templates from the first message.

How do I get WhatsApp rates for Indonesia?

Request test access or a written quote with the rates for Indonesia from this page; we reply within one business day. As an official Meta Business Solution Provider, BroadNet sets up and verifies your WhatsApp Business account.

Meta rates at zero markup plus a transparent service fee

Get WhatsApp Business pricing for Indonesia

Request test access, or ask for a written quote with this market's rates. We reply within one business day.

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