WAS #21 Dubai 2025
BroadNet joined WAS #21 in Dubai, meeting wholesale carriers and aggregators to explore the future of A2P SMS, firewall protection, and mobile messaging.
About this event
At WAS #21 in Dubai, BroadNet met the international wholesale messaging community. The team discussed the future of A2P SMS, SMS firewall protection, and mobile communications, and how operators can protect messaging revenue.
On the agenda
- A2P SMS
- SMS Firewall
- Operator revenue
Following up on WAS #21 Dubai 2025
The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.
SMS Firewall
Inspects the A2P and P2P traffic entering an operator's network, blocks grey routes, SIM-box and spoofed traffic, and moves unbilled A2P onto contracted, billed routes.
A2P SMS
Application-to-person SMS for alerts, notifications and campaigns, with a delivery receipt on every message and per-country sender-ID registration handled for you.
Wholesale messaging hub
Interconnect for carriers and aggregators that buy or sell A2P traffic: SMPP binds, routing across BroadNet's operator connections and delivery reporting.
Market guide: UAE
This event's host country is a market BroadNet covers. If you send messages there or run a network there, these guides set out the local rules, operators and costs.
- Regulator:
- TDRA
- Dialling code:
- +971
Related BroadNet events
- Oct2026GITEX Global12–16 October 2026 · Dubai, United Arab Emirates
- Sept2026MEF Global Messaging Congress23–24 September 2026 · Dubai, United Arab Emirates
- Sept2026Seamless Middle East 202622–24 September 2026 · Dubai, UAE
- Jul2026WhatsApp Business API Masterclass — Templates, Pricing & the 24-Hour Window9 July 2026 · Dubai, UAE
Missed us at WAS #21 Dubai 2025?
The conversation does not have to wait for the next show. Tell the team what you are working on and they will follow up.