Seamless Middle East 2025
BroadNet exhibited at Seamless Middle East 2025 at the Dubai World Trade Centre, meeting enterprises and banks on A2P SMS, OTP authentication, WhatsApp Business, and omnichannel messaging.
About this event
At Seamless Middle East, held at the Dubai World Trade Centre, BroadNet met retailers, banks, fintechs, and enterprises building digital customer journeys. The team demonstrated A2P SMS delivery, OTP authentication, WhatsApp Business, and omnichannel engagement across the Gulf.
On the agenda
- A2P SMS
- OTP
- WhatsApp Business
- Omnichannel CPaaS
Following up on Seamless Middle East 2025
The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.
A2P SMS
Application-to-person SMS for alerts, notifications and campaigns, with a delivery receipt on every message and per-country sender-ID registration handled for you.
OTP API
One-time passcodes for sign-up, login and payments, with automatic fallback to voice, WhatsApp or email so users still get their code when a channel fails.
WhatsApp Business API
WhatsApp Business messaging through BroadNet as an official Meta Business Solution Provider: account provisioning, template help and verified business profiles.
Omnichannel CPaaS
SMS, WhatsApp, RCS, voice and email on one platform and one wallet, so a customer journey can change channel without a second integration.
Market guide: UAE
This event's host country is a market BroadNet covers. If you send messages there or run a network there, these guides set out the local rules, operators and costs.
- Regulator:
- TDRA
- Dialling code:
- +971
Related BroadNet events
- Sept2026Seamless Middle East 202622–24 September 2026 · Dubai, UAE
- Oct2026GITEX Global12–16 October 2026 · Dubai, United Arab Emirates
- Sept2026MEF Global Messaging Congress23–24 September 2026 · Dubai, United Arab Emirates
- Jul2026WhatsApp Business API Masterclass — Templates, Pricing & the 24-Hour Window9 July 2026 · Dubai, UAE
Missed us at Seamless Middle East 2025?
The conversation does not have to wait for the next show. Tell the team what you are working on and they will follow up.