A2P SMS Compliance in the GCC — TDRA & CST Regulatory Update
A live walkthrough of the latest A2P SMS rules across the Gulf — the UAE telemarketing rules (Cabinet Resolution No. 56 of 2024), Saudi sender-ID registration, and what enterprises must change before their next campaign.
About this event
Regulators across the GCC have tightened A2P SMS governance significantly over the past two years. In this 60-minute webinar, BroadNet's Regulatory Affairs team broke down what is now mandatory: alphanumeric sender-ID registration with the UAE's TDRA and Saudi Arabia's CST, the AD- prefix and time-window rules for promotional content, and the routing requirements that determine whether a correctly registered message actually arrives. The session closed with a live Q&A on edge cases: foreign entities, marketing-vs-transactional classification, and penalty exposure.
On the agenda
- UAE Cabinet Resolution No. 56 of 2024 (telemarketing)
- Saudi CST sender-ID registration
- Promotional vs transactional classification
- Sender-ID approval timelines
- Penalty exposure & enforcement trends
Following up on A2P SMS Compliance in the GCC — TDRA & CST Regulatory Update
The areas that match this event's agenda and audience, with the full product detail for each if you want to pick up where the conversation left off.
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SMS, WhatsApp, RCS, voice and email on one platform and one wallet, so a customer journey can change channel without a second integration.
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