BroadNet's founding market · since 2003

A2P SMS, OTP, and sender ID rules in Lebanon.

BroadNet delivers A2P SMS and OTP in Lebanon over direct connections to Alfa and Touch, with TRA sender ID registration in 3-5 business days. Both Alfa and Touch directly connected, with the original BroadNet operator agreements still in place from the company's Beirut founding in 2003.

Request route availability for Lebanon Get pricing for Lebanon

+961·MCC 415·TRA·USD billing

Routing snapshot

Direct operators

Operator-direct binds to every major MNO.

Latency

3.3 s

typical OTP

Typical delivery

98.7%

typical delivery rate

Price band

USD 0.04 – 0.07

per SMS

Regulator

TRA

sender ID filed

Carrier-grade infrastructure, operating since 2003.

Indicative from-rates

From-rates by channel in Lebanon

Plan a launch See the full rate card

SMSfrom$0.0540per SMSIndicative list rate, reviewed September 24, 2026Volume pricing available
OTPRequest a quote Channel list rate from $0.0120 per verification (all markets)
WhatsAppRequest a quote Channel list rate from $0.0135 per template message (all markets)
RCSRequest a quote Channel list rate from $0.0080 per session (all markets)
VoiceRequest a quote Channel list rate from $0.0150 per minute (all markets)

Indicative list prices in USD, excluding taxes and sender-ID registration fees. Final per-operator pricing is confirmed in your quote.

02 · Country overview

The Lebanon A2P market at a glance.

Lebanon

Direct operators · 2

LebanonOther BroadNet marketsBroadNet HQ, Dubai

Lebanon is served by 2 licensed mobile networks (Alfa and Touch) covering a subscriber base of 4.6M. Telecommunications Regulatory Authority (TRA) regulates A2P messaging and sender-ID registration. Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team. Arabic, Latin, and French scripts all handled. Law 81/2018 (e-Transactions and Personal Data) governs PII.

Technical facts

Technical facts for Lebanon

Network codes, message lengths and sender-ID rules in one table. Segment lengths are the GSM standard values (3GPP TS 23.038).

Technical facts for Lebanon
Mobile country code (MCC)	415
Dialling code	+961
Operators (MCC-MNC)	Alfa · 415-01 Touch · 415-03
SMS length, GSM-7 (Latin alphabet)	160 characters in a single SMS; 153 per part when concatenated
SMS length, UCS-2 (Arabic, Cyrillic and other scripts)	70 characters in a single SMS; 67 per part when concatenated
Regulator	TRA (Telecommunications Regulatory Authority)
Sender-ID rules	Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team. Arabic, Latin, and French scripts all handled.
Sender-ID lead time	3-5 business days

How to register a sender ID

03 · Supported channels

Channels live in Lebanon.

One contract, one contact model. Fall back between SMS, WhatsApp, and Voice with shared opt-in evidence and a single audit trail.

Live

SMS

Operator-direct A2P binds; Arabic UCS-2 supported at parity with GSM-7.

Live

OTP

Sub-4-second delivery with auto-fallback. Two-shot OTP available where the operator permits.

Live

WhatsApp Business API live — BroadNet is an official Meta Business Solution Provider; OTP and utility templates supported.

Limited

RCS

RCS Business Messaging available on selected operators where the network has launched RCS. Coverage expanding.

Available

Voice

Voice OTP and TTS callouts available as SMS fallback. Local-presence caller IDs on request.

04 · Sender ID registration

How do I register a sender ID in Lebanon?

Filed end-to-end by BroadNet's compliance team — KYC pack, operator approval, and renewal cycles handled on your behalf.

Scope

TRA · Alfa and Touch

3-5 business days

Format: Alphanumeric (Latin or Arabic), up to 11 chars
Pre-registration: Required — one sender ID per legal entity per use case
KYC documents: Trade licence, signed authorisation letter, sample message templates, traffic-type declaration
Renewal cycle: Annual
Common rejection causes: Generic IDs (INFO, ALERT), brand mismatch with the trade licence, or templates that mix promo and transactional intent.

05 · OTP delivery

What OTP delivery looks like in Lebanon.

Latency profile, peak-hour behaviour, recommended fallback chain, and the fraud signals our firewall watches in-market.

Typical latency window

Median 3.3 s with a 95th-percentile inside 8 seconds across operator-direct binds. Two-shot delivery confirmed by DLR.

Peak-hour behaviour

Operator throughput holds steady through local business peaks; throttling kicks in only during outlier mass-send events. BroadNet load-shapes per-MNO to avoid firewall blocks.

Fallback chain

Recommended fallback: WhatsApp Business OTP → Voice OTP after 30s no-delivery. Arabic templates registered alongside Latin.

Fraud signals we watch

Watch for SIM-swap fraud during banking-onboarding flows and for grey-route injection attempts that bypass the regulator. BroadNet's firewall flags both at ingress.

06 · Marketing SMS rules

What you can — and can't — send.

Opt-in, opt-out, quiet hours, content restrictions, and the penalty regime for the Lebanon market.

Opt-in

Verifiable opt-in required (logged source, timestamp, IP, channel). Opt-in evidence must be retained for the life of the marketing relationship.

Opt-out

Every marketing message must carry an opt-out keyword (STOP / ايقاف). Honoured network-wide and audited by the regulator.

Quiet hours

We have not found a regulator-published time-of-day window for promotional SMS in this market. Agree sending hours with the operator and schedule promotional sends for the recipient's local daytime; transactional traffic runs 24/7.

Content restrictions

Arabic templates preferred. Gambling, adult, and unlicensed financial services blocked at the operator firewall.

Regulator penalties

Sanctions from TRA for unsolicited traffic; fines escalate per violation. Repeat offenders risk sender-ID delisting and route suspension.

07 · Local operators

Termination,
network by network.

The route status column shows how each operator is reached — a direct BroadNet bind or a labelled partner route. No grey-route exposure. Route grades are indicative planning guides, not live measurements.

Operator	MCC-MNC	Route status	Grade	A2P rate (typ.)
Alfa	415-01	Direct	A+	USD 0.0561
Touch	415-03	Direct	A+	USD 0.054

Rates shown are typical pay-as-you-go for transactional traffic. Promotional traffic is priced separately, and volume tiers reduce both. See the rate-card section below for the full ladder.

Tier	Transactional	Promotional	Notes
Pay-as-you-go	USD 0.054	USD 0.068	List rate up to 100K messages/month
Growth · 100K+	USD 0.0475	USD 0.060	Auto-tier discount
Volume · 1M+	USD 0.0400	USD 0.050	Includes quarterly route review
Enterprise	Custom	Custom	Direct operator pricing + signed SLA

Operator-direct sender ID registration via Alfa + Touch: 3-5 business days.

Open the Lebanon rate card

08 · Compliance

Compliant
by default.

Every send is pre-screened against Telecommunications Regulatory Authority (TRA) rules, the operator firewalls, and the local privacy framework. Where registration is required, BroadNet files the paperwork on your behalf.

Law 81/2018 (e-Transactions and Personal Data) governs PII.

Full regulatory deep-dive

Operator-registered sender IDs

Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team.

Banking secrecy + e-Transactions Law

Law 81/2018 governs electronic communications and PII handling. Consent and recordkeeping required for marketing.

Arabic, Latin, French

All three scripts handled — UCS-2 default for Arabic, GSM-7 with French diacritics passes via Touch's enhanced charset.

09 · Use cases

Programmes that work well in Lebanon.

Where the BroadNet operator-direct footprint, the local regulator regime, and consumer messaging habits line up.

01
Banking and fintech OTP and transaction alerts under the central-bank regime.
02
E-commerce shipment notifications and post-purchase engagement.
03
Government and public-sector citizen alerts and appointment reminders.
04
Airline and travel itinerary changes, check-in reminders, and gate updates.
05
Healthcare appointment reminders, prescription pick-up, and lab-results dispatch.

10 · How BroadNet helps

What we run for Lebanon senders.

The operator relationships, the compliance workflow, the routing position — all on a single contract and a single account team.

Operator-direct binds with Alfa and Touch — no aggregator hops, no grey-route exposure.
TRA sender ID registration filed and renewed on your behalf.
Live in 5–15 business days from test-access request to production, with a dedicated solution engineer through go-live.
Typical delivery rate 98.7% and typical OTP delivery time 3.3 s across the country.
MENA-resident data plane with PDPL-aligned PII handling and Arabic-template review.
Compliance team based in-region — same-business-day turnaround on sender-ID changes.

11 · FAQ

Buyer questions about Lebanon.

The questions BroadNet's sales engineers field every week from teams shipping into this market.

What's the typical sender-ID approval time with TRA in Lebanon?

3-5 business days once the paperwork is in. BroadNet's compliance team handles filing and renewals end-to-end; you only need to provide trade-licence and authorisation paperwork once.

Are BroadNet's routes to Lebanon operator-direct?

Yes — every operator on the public coverage table is a direct A2P bind. No aggregator hops, no grey-route exposure. Route grades are indicative planning guides, not live measurements.

Can I send marketing SMS in Lebanon without prior consent?

No. Verifiable opt-in is required across every market BroadNet supports, with the consent source, timestamp, and channel logged. Transactional OTP and account-level alerts are exempt from marketing-consent rules.

Which channels do you support for Lebanon — SMS only, or also WhatsApp and Voice?

SMS, OTP, WhatsApp Business, and Voice OTP are all supported. RCS Business Messaging is available where the local operator has launched it. All channels run on the same contract and contact model.

Can I be billed in a currency other than USD?

Yes — billing is available in USD. Volume tiers apply automatically from 100K messages a month.

Do I need an Arabic version of my OTP for Lebanon?

Strongly recommended. Arabic-script UCS-2 routes carry the same SLA as GSM-7, and consumer trust is materially higher on an Arabic-template OTP. BroadNet's compliance team reviews both Latin and Arabic templates as part of sender-ID registration.

What happens if a route to Lebanon degrades?

BroadNet runs continuous DLR monitoring on every operator. If a route flaps, traffic is automatically re-shaped to the next-best operator on the same destination, and your account manager is notified with a remediation note within the hour.

Do you sign an SLA for traffic to Lebanon?

Yes — traffic to this market runs under BroadNet's standard SLA: 99.99% monthly platform uptime, with service credits on enterprise contracts. Support response targets and the credit schedule are published on our Support & SLA page.

12 · Sample template

A ready-to-adapt template for Lebanon.

In the local script alongside English. Copy, swap the brand, and we'll register it as part of your sender-ID onboarding.

Mobile subscribers: 4.6M
Sender ID lead: 3-5 business days
Time-to-launch: Live in 5–15 business days from test-access request to production
Billed in: USD

Sample A2P template · Lebanon

English

BroadNet OTP: 920183. Do not share with anyone.

Arabic

رمز BroadNet: 920183. لا تشاركه مع أحد.

Sender IDs are registered directly with Alfa and Touch via BroadNet's operator account team. Arabic, Latin, and French scripts all handled.

13 · Region