Fundamentals BroadNet answer

What is RCS MaaP (Messaging as a Platform)?

Last reviewed July 22, 20261 min readReviewed by BroadNet engineering

Quick answer

RCS MaaP (Messaging as a Platform) is the GSMA architecture that lets brands and chatbots reach subscribers over RCS through the carrier's messaging platform. MaaP hosts business agents, applies verification, and connects them to the RCS network, so an aggregator or brand integrates once to reach every subscriber on that platform. It is the plumbing behind RCS Business Messaging — the layer where verified agents, bots, and rich-card content are managed. See /answers/rcs-business-messaging and /answers/what-is-rcs-business-messaging.

Plain-language definitionVendor-neutralReviewed July 22, 2026

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