Fundamentals BroadNet answer

What is MMS (Multimedia Messaging Service)?

Last reviewed July 22, 20261 min readReviewed by BroadNet engineering

Quick answer

MMS (Multimedia Messaging Service) is the carrier messaging standard that extends SMS to carry images, audio, video, and longer text. Messages transit an MMSC — rather than an SMSC — and are fetched by the handset over the data network. A2P MMS is used for rich marketing where supported, though RCS Business Messaging and WhatsApp increasingly replace it. See /answers/what-is-mmsc, /answers/what-is-rcs-business-messaging, and /products/mms.

Plain-language definitionVendor-neutralReviewed July 22, 2026

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