BroadNet
For marketing + ops teams · no code

Bulk SMS, from the spreadsheet you already use.

BroadNet's Excel plugin turns any column of phone numbers into a verified, operator-direct A2P SMS send. HLR validation, merge fields, scheduled jobs, and DLRs back to the same sheet. No developer required.

What it does

Six features.
Zero scripts.

Send A2P SMS from a column

Select the column of MSISDNs, write the message template once, and the plugin queues a verified A2P send through BroadNet's operator-direct routes. Sender ID + opt-out handling built in.

Inline HLR lookup

Validate every number before sending. The plugin runs HLR queries in batches of 1,000, returns operator + portability data per row, and lets you filter out dead numbers in one step.

Mail-merge with merge fields

Standard {{first_name}} / {{order_id}} / {{otp}} variables drawn from named columns. Plain-text template; preview each rendered message before the send goes out.

DLR back to the same sheet

Delivery receipts flow into the adjacent column with a per-row status (delivered, undelivered, rejected) and the operator-side timestamp. Pivot tables, conditional formatting, the rest of the Excel toolkit just work.

Compliance + audit

Each send logs the user, the timestamp, the sender ID, the recipient set and the rendered template. Same audit trail as the API surface — ready for regulator review.

Saved jobs + scheduling

Save a workbook as a recurring job. The plugin runs it at a scheduled time, reuses the same template, and posts the DLR back to your sheet when complete.

How it works

From spreadsheet to delivery in four steps.

  1. 1. Install the add-in

    Available on Microsoft 365 (Excel for Windows, Mac, web). Ask sales for the manifest; admin-pushable via the Microsoft 365 Admin Center.

  2. 2. Sign in with your BroadNet API key

    Once. Encrypted in Microsoft's add-in secure-storage and revocable any time from the dashboard.

  3. 3. Map your columns

    Pick the MSISDN column, the merge-field columns, and the destination DLR column. The plugin auto-detects E.164 vs national format and normalises.

  4. 4. Send or schedule

    Send now or save the workbook as a recurring job. The plugin shows a per-row progress bar and writes the DLR back into your sheet as receipts arrive.

Same compliance, easier surface.

Excel users hit the same compliance walls as API users — TDRA sender-ID rules, the AD- prefix on UAE promotional content, GST sending windows, PDPL consent records. The plugin enforces all of it.

Sender ID approved + cached per market
AD- prefix auto-applied where required
Calling/sending window blocked outside policy
PDPL + GDPR consent fields surfaced in the audit log

Get the plugin.

Available to BroadNet customers on Enterprise Messaging. Microsoft 365 admin-pushable manifest available from sales.