Fundamentals BroadNet answer

What is rich card messaging?

Last reviewed September 30, 20261 min readReviewed by BroadNet engineering

Quick answer

Rich card messaging sends a visually formatted card — an image or media, a title and description, and tappable buttons or suggested actions — instead of plain text, on channels like RCS and WhatsApp. Cards turn a notification into an interactive unit: a product with a Buy button, an order with a Track button, a booking with Confirm and Reschedule — driving action inside the message thread.

Plain-language definitionVendor-neutralReviewed September 30, 2026

The long answer

Everything worth knowing, nothing that isn't.

§01

Where rich cards run

RCS Business Messaging and WhatsApp both support rich cards and carousels; SMS does not, so cards are delivered on those channels with SMS as the text fallback. See /answers/what-is-rcs-business-messaging and /answers/rcs-vs-whatsapp.

§02

Why they work

A card with an image and a clear action converts better than a text line, because the next step is one tap away inside the thread — useful for commerce, order updates, and bookings. See /answers/what-is-conversational-commerce.

§03

Design with fallback

Because not every device receives RCS or WhatsApp, design the campaign so recipients without them still get a usable SMS. See /answers/sms-fallback-strategy and /products/omnichannel.

BNWritten by the BroadNet engineering team·Operating carrier-grade messaging since 2003, headquartered in Dubai·Editorial standards

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