Founder-active, family-led
Founder & CEO Rabih Al Zubaidi still takes MNO-CEO calls himself. Engineering and commercial decisions run through people who have operated the wire — not a rotating executive layer.
Leadership
Founder-led since 2003.
BroadNet is a founder-active, family-led carrier-grade messaging company. Its founder started the business in Beirut, Lebanon in 2003 and has led it ever since — building an operator-direct network that reaches 200+ countries through 1,000+ direct connections, without changing the thesis or handing the wire to a rotating executive layer.
Founded 2003 · Beirut Founder-active Family-led
Founder & CEOSince 2003
Rabih Al Zubaidi
Founder & CEO, BroadNet Technologies Sarl
200+
Countries
1,000+
Operator connections
60k+
Enterprises
The founder
Rabih Al Zubaidi
Founder & CEO, BroadNet Technologies Sarl
“We are thrilled to join forces with e& Egypt to shape the future of telecommunications with AI-driven messaging solutions.”
Rabih Al Zubaidi founded BroadNet Technologies in Beirut, Lebanon in 2003 — a small team, a single SMSC, and a bet that Gulf operators would need a serious A2P partner long before the rest of the world caught up. He has led the company as Founder & CEO every year since.
Under his leadership BroadNet grew from that first gateway into a carrier-grade messaging network: A2P SMS, WhatsApp, RCS, voice and OTP delivered to 200+ countries, direct to the operator in 86, through 1,000+ operator connections, with SS7 and SMS firewalls deployed inside mobile-operator core networks. Today the company serves 60,000+ enterprises — from regional banks to global brands — from fifteen offices across fifteen countries.
He remains founder-active and hands-on: the same person who founded the company still takes MNO-CEO calls, and the business stays family-led and telecom-native rather than handed to a rotating executive layer. For his on-record commentary on partnerships and industry direction, see the press page.
How BroadNet is led
Founder-active. Family-led. Accountable.
BroadNet has no rotating C-suite to point at — it has a founder who still runs the company he built, and a leadership ethos written into how the business operates rather than onto a values poster.
Dubai-headquartered
BroadNet Technologies Sarl was founded in Beirut in 2003 and is headquartered in Dubai, UAE — telecom-native from the first SMSC, not a fintech that pivoted into messaging.
Fifteen offices, fifteen countries
A single network operated from fifteen offices across fifteen countries, with support that follows the sun from UTC-5 to UTC+8 — one continuous thesis, held for over two decades.
Certified and accountable
Leadership holds the company to independently audited standards — ISO 27001, ISO 27018, ISO 9001 and ISO 22301, a SOC 2 Type II report, and GDPR compliance. Trust is a document, not a claim.
Under his leadership
Dubai, 2003 → today.
Four checkpoints from the arc Rabih Al Zubaidi has led — from founding to the network live today.
- 01 / 32003
Founded in Beirut.
Rabih Al Zubaidi founds BroadNet Technologies Sarl in Beirut, Lebanon, focused on MENA messaging infrastructure — SMSC, SMPP, and operator-facing A2P from day one.
- 02 / 32007
First direct operator binds in MENA.
The first direct SMPP and SS7 interconnects with MENA mobile network operators go live — replacing third-party transit and giving BroadNet carrier-grade reach across the Gulf and the Levant.
- 03 / 32026
Present-day scale.
200+ countries reached through 1,000+ direct operator connections, serving 60,000+ enterprise clients from fifteen offices across fifteen countries. Still founder-active. Still telecom-native.
Independently audited
Trust the leadership holds itself to.
Carrier-grade trust is a document, not a slogan. BroadNet's infrastructure is certified to ISO 27001, ISO 27018, ISO 9001 and ISO 22301, with a SOC 2 Type II report and GDPR compliance.
Visit the Trust CenterISO 27001
Information Security
ISO 27018
Cloud Personal Data Protection
ISO 9001
Quality Management
ISO 22301
Business Continuity
SOC 2 Type II
Report under NDA
GDPR
Data Processing Agreement
Keep reading
More on the company behind the founder.
The company story
Twenty-three years of carrying the message — the founding thesis, the timeline, and the global footprint.
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On the record
Founder commentary and named partnerships covered by Khaleej Times, Telecompaper, Globe Newswire and Yahoo Finance.
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Who trusts us
Operators and enterprises on both sides of the messaging market — case studies and references.
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Talk to the team
Reach a carrier engineer — or the founder's office — about routing, firewall and A2P questions.
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Founder-active · MNO-CEO calls answered
Talk to a company that still answers to its founder.
Founder-led since 2003, Dubai-headquartered, telecom-native. Reach the team about routing, firewall, A2P monetisation and the network that carries it — same-day.
$ founder-led since 2003 · beirut → dubai · 200+ countries · 1,000+ operator connections