Both bulk SMS marketing and email marketing are polls to the success of a marketing strategy, Yet SMS service is more of a Hit.
Bulk SMS marketing and email marketing are both essential to carry on a marketing strategy. Best Bulk SMS and Emails hold unique advantages in the way they deliver information to your current and future audiences. But, it can be confusing to know which will give you the most return on investment for each campaign that you’re running.
However, nowadays companies prefer bulk SMS marketing over Email marketing due to the benefits it holds.
The following mentioned are a few clues which reveal how SMS service is more powerful and reliable:
1) Higher Open rates:
Consumers today are more distracted than ever. Having their inbox bombarded with emails and even junk emails irritates them, whereas best bulk SMS is a direct route to the attention of your audience. They receive your SMS directly, open them, and act upon it if interested
2) More possibilities of deliverability
Emails tend to have a slow speed of deliverability, it takes up to one whole day to be received, and when it gets received it might go junk. Whereas SMS service has high delivery rate and a very fast speed. It takes less that 3 to 4 seconds to be out and it is 100% delivered to the destination. There is NO way for your best bulk SMS to have a low deliverability.
3) SMS service is more adaptable towards customization:
Customization is the key to success nowadays. Your customers tend to like personalization; they love to be addressed personally on discounts, giveaways, contests and so on. SMS service helps you grow that in your marketing strategy in which you can customize your own best bulk SMS marketing campaign. You can address the client by his name/preferences/ and so on. However, emails are more of a bulk thing, they lack customization. You just insert a layout and that’s it! Isn’t it too old fashioned! Your customers are waiting for you to address them via best bulk SMS!
4) Fastest responses than ever:
Bulk SMS marketing aids to have a quite interactive response out of a campaign. HOW IS THAT?
All what you have to do is display the offer and make it as hot as it may appeal to the customer in order to do a purchase! Also you can insert a link so your customers can check the offering and consider a response soon.
While in emails it’s different!! The response in emails is proven to be low in which people look at the layout and still lack the full excitement of doing a purchase on the spot.
Best bulk SMS is a winner over every advertising medium especially email marketing.
Your marketing strategy needs both bulk SMS marketing and email marketing, but it is a matter of weighing the successful medium. In this case it is SMS service obviously due to its incredible benefits.
Broadnet Technologies is always here to help you start up with your SMS marketing strategy. Check our Website and Give us a call wherever you are !