If you haven’t yet tried Text Message marketing for your business, why not consider something new? Business SMS marketing campaigns can be scheduled ahead of time to run during the busy holiday rush?
The truth is that, on average, Text message marketing has a far greater open rate than emails (98% versus 20%). Given that both are low cost; SMS has the potential to offer a much higher ROI. The ROI on text messaging would be much higher than other advertising when you do it well.
Keep reading on to find a few reasons why you might want to try business SMS marketing during the holidays. Additionally, here are some examples of the different types of messages you can use for various purposes.
Text Your Customers About Hot Holiday Promotions
When it comes to promotions, deals, and bargains, sending a prompt text to existing and potential customers is an exceptional way to ensure that they learn about it promptly.
This is especially significant during the holiday time since people are actively looking for gifts, but they may be too confused by their shopping to stop and remember how much they like your store. Send them a deal as a reminder and an incentive.
Use text message marketing for Holiday Market Research.
SMS is a great platform to test how well people react to promotions and other offers. You can use this information to create your databases and lists and notify the rest of your digital marketing strategy. Companies can send surveys to understand customer needs.
When you know what people want over the holidays this year, you can use it to make better marketing decisions next year.
Schedule Holiday Appreciation Events
Between Black Friday, Thanksgiving, Christmas Eve, and New Year’s, companies have many opportunities to glorify around the holidays. Why not offer your customers and clients a treat on special occasions? Things as simple as free food or tote bags can be especially charming around the holidays when people are busy and tired from shopping all day.
Send Images to Persuade Shoppers to Visit with MMS
Assigning fresh and clear images, particularly when it comes to products like food, which will surely entice the senses, can be almost as effective as the real thing. And if you have samples on-hand for that featured treat? Even better.
Achieve Personalization in your Text Messages
Personalized texts have the potential to increase sales by up to, as some estimate, 77%. When you frame your text message marketing so that they are relevant to a specific audience segment, you face the possibility of much higher open rates. You can do this by, for instance, scheduling personalized welcome greetings to direct them towards holiday promotions.
Offer List Updates for Holiday Shoppers
Do you have a successful product that was out of stock but now it’s back again? If you have some best-selling pieces in high demand, you can use a text message marketing to notify shoppers immediately when it is back in stock. This service can also serve well with e-commerce sites.
Integrate SMS with Other Platforms of Marketing
When your SMS plan is well-executed, you can easily use it in sequence with other messaging types to create that Omni channel experience for your audience. For instance, promoting your opt-in valuables on social pages or via email gives users multiple opportunities to connect. Adding SMS text-to-join keywords in the mix could be just the recipe order for the best seasonal marketing brew.
Even though SMS has a higher open rate than emails, it still helps drive billions of dollars in revenue each year. You cannot ignore an email. However, it’s essential to remember your goal and to be strategic about your email marketing campaigns.
Business SMS Through the Holiday Season Benefits Grow Your Database
As you expand your customer base, you can use SMS as the first point of contact to build your customers’ database. Use various messaging and interactive campaigns to attract attention, offer promotions, and encourage them to opt-in to exclusive deals.
Ask employees or customers to opt into your Christmas Party alerts. Ask people to text “Holiday Party” to opt into your Holiday Party alerts. As you build this list, you can reuse it and send out an alert for your Christmas Party using that list next year too!
Influence a Large Customer Base Using Bulk SMS
Even if your customers are on vacation or visiting relatives, the possibilities are they’ll still receive important text message notices. And if you provide the correct URL along with your message, you can share information about purchasing last-minute gifts online, too.
Text message marketing is an excellent way to build your customer base and develop relationships during the holidays and beyond.
Striking out via text message offers customers quick and specific messages through a channel they can’t miss. In other words, they’ll only be centered on your messages rather than on social media. Your customers are besieged by various distractions constantly. Business SMS marketing works during the holiday season because it works for retail any other time of the year; it increases sales.
Broadnet Technologies advises you to keep your lists segmented into specific groups regularly. You should know which people should receive which message and who wants to receive them at all. Follow your progress accordingly, and use texting to collect new data as well.
Also, make sure your business has permission to use their information, as privacy laws are tight.
To learn more about how business SMS marketing works during the holiday season, try it yourself! Sign up for a demo today. We will be glad to help you with your Black Friday specials this year!
Try us now @Broadnet Technologies