WHY BULK SMS MARKETING IS IMPORTANT TO RETAILERS
BULK SMS marketing is one of the most powerful tools in customer engagement toolkit for retailers, driving awareness, sales, and customer retention.
Bulk SMS Does Wat No Other Marketing Tool Can
SMS stands apart from other marketing channels with direct, immediate, native-to-mobile engagement with no app required. It also features the highest open and response rates of any mobile channel: users open 98% of SMS texts received, 90% of those within three minutes of receiving them. Even compared to a channel like an Email, SMS has 6-8x higher engagement than email and a 32% response rate. With numbers like these, SMS can be a valuable component of your customer engagement toolkit.
Engaging Every Step of the Customer Journey
Bulk SMS marketing gives you the unique ability to engage customers no matter where they are in your sales funnel. Send promotions to new customers to get them browsing. Offer reminders and discounts to save an abandoned purchase. Keep customers in-the-know with order and shipping notifications. Or provide offers and incentives through a loyalty program. Bulk SMS texts give retailers the power to strategically connect with customers throughout their journey, building affinity and engagement in the process.
Actionable Insights to Comprehensive Your Personalization
Data-driven insights can make a huge difference in how and when you engage your customers, and bulk SMS marketing provides a rich well of information to shape your strategy. For example, your data may suggest that there is a particular subset of your customers you’d like to target with a promotion. Bulk SMS enables you to build out automated keyword segmentation for these customers, create custom event triggers, and design dynamic, personalized messages that make your customers feel seen and valued. Even better, this approach is scalable, helping you build on successful campaigns to generate nearly endless opportunities for engagement.
Bulk SMS marketing is the best way to reach your clients who are interested in your retail business.
Bulk SMS marketing is the perfect way to market your shop or website. They work together seamlessly to boost sales, build brand awareness, customer retention, and help build and develop your small retail business into a huge worldwide brand.
So if you are a retailer or have an online website, give bulk SMS marketing a go, your customers will love it and I am sure you will soon start to see the benefits.
To see just what bulk SMS marketing can do for your business, check out our website for more bulk SMS services and features that help your business grow tremendously.