When it comes to sending SMS campaigns, there is no perfect time to ensure your success. After all, the average person checks their mobile phone 150 times a day! When those check-ins happen is dictated by their behaviors and decisions. With BroadNet Technologies’ Scheduled Texts feature, you have the freedom to schedule your text at any time you desire.
Be Respectful of Your Subscribers’ Schedules
Avoid scheduling your text marketing messages too early in the morning or too late at night. After all, you interact quickly and directly with consumers, and you want to respect their time. As a good rule of thumb, it’s also best to keep away from major holidays. If you’re promoting to customers all across the country, be mindful of time zones. You don’t want to wake your customers who forgot to turn on “Do Not Disturb.”
Explore Various Days of The Week
Most people are grumpier and more sleep-deprived at the beginning of the week, so Tuesdays, Wednesdays, and Thursdays tend to be the most popular days for SMS and email campaigns. But popular isn’t always better. Some businesses have had successes with sending text marketing messages on the weekend because of less competition from competitors. It’s a common theme to send educational material (like tips and reminders) earlier on in the week and save the actionable messages (like sales offers and promotions) for the latter half of the week.
Plan For Times Your Customers Are Already on The Phone
Although most people take their cellphones everywhere, they still spend more time on them at certain times of the day than others. Avoid sending text marketing messages during rush hour and the times your customers are commuting to work.
Broadnet Technologies provides you with its expertise on the importance of your SMS campaign’s timing depending on your business goal.
After examining messaging data here at BroadNet, a common theme was present. The most common time to send an SMS campaign is noon, and the least popular day to send a text is Sunday. No matter the week’s day, noon remains the most popular time to send an SMS campaign.
We also found that among the messages with links, most clicks also occurred at 12. This revealed that consumers took near-immediate action once they received a message.
It is normal to have to experiment a bit with send times before finding success with your SMS campaigns. All customers are different, and there isn’t a “one size fits all” method for scheduling texts. Try a variety of methods, and sooner or later, you’ll discover how your customers tick.