BULK SMS is becoming an increasingly essential part of effective multi-channel marketing

As a business owner or a marketer, you wouldn’t be alone if you were skeptical of bulk SMS marketing. The two major objections to SMS are that it’s a dated marketing technique and that it’s too intrusive. The refreshing truth draws an entirely different picture. Here are just a few reasons why bulk SMS communication and BroadNet Technologies Platform can be your greatest marketing weapon.

The benefits of using bulk SMS in your marketing mix and the reasons why SMS should be used in a communications mix as well how it can be used as part of a multi-channel strategy for engaging with customers across the customer lifecycle will be presented in this article.

Here’s a little bit more about bulk SMS marketing and proof that it’s exactly what you’re looking for.

It’s not spam.

SMS Marketing follows the rules of permission-based marketing. It’s 100 percent opt-in based. Simply put, customers have to give their expressed consent before receiving bulk SMS messages. People can simply opt-in to your messages in which they can give you the number to add on your database list. And in case the customer wishes to unsubscribe from your campaign, he/she can easily opt-out. 

Everyone reads texts. 

90 percent of all text messages are read within three minutes of being received. Recent research gathered by Dynmark.com also advises that “almost one-third of those targeted with bulk SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.” This research totally speaks for itself. Almost all SMS messages are opened and read by the recipient. What’s more, is that these messages are typically opened within 3 seconds of receiving them if you are dealing with a pioneer bulk SMS provider. Compare that to the 20% average open rates of email and bulk SMS marketing becomes a no-brainer. When a customer feels that vibration in their pocket or hears the sound notifying them of a text message, chances are they’ll have a look. It is literally lightning-fast communication that you can almost guarantee gets seen.

Speed and flexibility

Your business will need to adapt to the day-to-day changes in the modern business world. Flexibility is a core of these constant adaptations. SMS marketing has virtually zero lead-time, allowing communication to be designed and delivered to the target audience within a matter of minutes. BroadNet Technologies Platform allows businesses to instantly respond to the events of the day or to a competitor’s promotion. It allows you to stay one step ahead of the game, and that’s a vital advantage to keep. To add up, SMS is one of the most immediate channels available; with a read rate of 97% within 15 minutes delivery, you can be encouraged that your time-critical SMS will be read almost instantly. A significant 45% of bulk SMS campaigns create a successful ROI, reaching over 50% when combined with other popular channels such as email and social media.

Low cost compared to an extremely leading return on investment (ROI)

If you think about other forms of advertising: social media ads, TV commercials, any form of outdoor advertising, the costs involved are tremendous. In fact, for a lot of small to medium-size enterprises, these costs are a stumbling block to using these channels. A well-designed bulk SMS marketing campaign launched through Platform, on the other hand, can be performed at a fraction of the cost associated with the more traditional marketing methods. And, as already discussed, the amount of money that’s being invested will be well worth it, considering the instant impact of the engagement. 

Highly targeted and segmented bulk SMS marketing communication

The more conventional methods of marketing are also at a disadvantage when it comes to who sees and reads them. For any business owner, it’s essential that every marketing SMS that’s put out is as targeted as possible. This saves the costs of communication down. As bulk SMS marketing is mostly permission-based, you’re most likely to be reaching out to people that you already have a relationship with and have agreed to receive marketing messages from you. If you recognize that it’s at least five times easier to resell to existing customers than to a new customer, then you’ll see the benefits of this. You’re marketing to an already cultivated, planted and prepared field, meaning your returns are likely to be that much greater.

Personalized communication

bulk SMS marketing allows the text messages to be personalized to your customer base and delivered to their pockets within seconds. This personalization is created around anything from their name to their buying behavior or demographic. They can even be location-based, crafting a message based on different stores or different regions of the country. And make no mistake, personalized messages are powerful. Not to mention, that SMS can be customized as well, being sent by the precise name of the client. It is just so fruitful to address your clients in a customized way.

Short, concise communication

Often seen as a major limitation for SMS, the 160 character limit is actually one of the medium’s main strengths. It forces you, the business owner to be as clear and concise as possible. And, in today’s goldfish-attention-span-society, it allows your customers to get your point immediately, with little effort. There is a 160 character limit on text messages. With SMS, it’s simply about providing an irresistible offer. There’s no point in rambling on and on with a 300-word marketing campaign. Subscribers are opting in to receive an exclusive offer, not to see long boring offers. Our current digital age compensates simple marketing messages with easy to understand calls to action. The 160 character limit on SMS messages is actually ideal to run an exclusive campaign with a fast response.


Bulk SMS marketing is the first marketing tool that comes within your marketing mix since it’s certainly still very relevant for companies.

The benefits of SMS marketing, in particular, are primarily that the SMSs are being read and engaged with. As a marketer, you need to assess the success of your marketing efforts. How can you really measure the engagement of a banner on the highway, and how can you create more engagement with your online banner ads? With so much bombarded media fighting for a person’s attention, there’s no guarantee all the resources, time and effort that goes into creating, say, beautiful design will pay off. 

Bulk SMS marketing is to be added to every company willing to grow and prosper in these days. In a world of high fierce competition, your marketing strategy has to stand out from the crowd. So, adopting bulk SMS marketing in your firm will help you achieve your established goals. 

BroadNet Technologies a pioneer in bulk SMS marketing helps you set the goals you want to achieve in a click.