If you think BULK SMS marketing is somehow obsolete, you might be thinking about your marketing tactics wrong.
Creating a successful BULK SMS marketing campaign can be a challenging task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while BULK SMS has been around for a long, long, time, BULK SMS marketing has never looked more appealing.
It’s one of those nifty little platforms that are often underutilized and overlooked for the exact reason that makes it such a powerhouse. It’s simple. Just because BULK SMS is in relative terms an old technology, and just because BULK SMS is in relative terms a very simple technology, doesn’t mean that it doesn’t pack a punch. In fact, the opposite is true.
So with all that being said, let’s take a look at five tips to help you create a successful BULK SMS marketing campaign.
The Value Proposition
This is number one on the list, and it is by far the most important.
If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an BULK SMS to your customers/clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt-in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places. Don’t—waste people’s time with unremarkable discounts. Remember, BULK SMS is a safe space. Don’t—abuse that privilege. Be a good guest.
Keep it Personal
If you’re going to invite yourself into someone’s private space then, make sure that the way in which you communicate with that person is conversational and personal. You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number.
Consistency is everything
If curiosity killed the cat, consistency is what brought it back to life.
As a general rule of thumb, people don’t like surprises. People like consistency. And in the case of BULK SMS marketing, this rule holds truer than ever.
First of all, at the time someone chooses to opt-in, you want her to know what she’s opting in to. Having a little explaining sentence like ‘Enter your mobile number to receive exclusive updates about new products, clearance sales, and giveaways’ is a great way to make clear what people can expect to receive from you at the time they give you their personal information.
An Integrated Mobile Experience
It’s important to understand that an BULK SMS campaign doesn’t exist in isolation from the rest of your mobile marketing efforts (or indeed your general marketing efforts).
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make directing your customers to the right place easy.
BULK SMS helps you learn more about where your company stands right now.
Like any method of marketing to your customers, the more time you spend honing your skills and tactics, the more interaction you will illicit from your community. If you are able to beef up your response rates, BULK SMS will help you learn more about where your company stands right now. Your analytics should help you with goal setting, understanding your business as it stands, and figuring out where you want it to be.
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