Bulk SMS marketing is an ideal communications platform to increase market reach, enhance sales, and ultimately improve the customer experience.
With potentially more mobile phones in the world than toothbrushes, it’s a fact that consumers read almost every best SMS message they receive. As such, more and more businesses are looking to utilize best SMS gateways to send bulk SMS as a form of marketing.
So what is Bulk SMS?
If you haven’ heard of this term before, you may be familiar with its other names such as ‘mass SMS messaging’, ‘bulk text messaging’, and ‘business bestSMS solutions’. There are many more; although they refer to the same thing.
So, what exactly is a bulk SMS service? It is an application-to-person (A2P) messaging service used to send large quantities of best SMS messages to a group of recipients.
Thanks to SMS, organizations, and businesses can use mass SMS messaging via different solutions. These can be mobile applications, web interfaces, or an integrated SMS API within a website or other platform.
What are the benefits of Bulk SMS?
While traditional media such as print and TV have proven they can reach a worldwide audience, their effectiveness is diminishing. As for website and social media marketing, it too is effective, although time-consuming, and requires detailed attention.
Business SMS solutions (bulk SMS), on the other hand, has an innate ability to reach almost anyone, anywhere across the world with minimal effort for the business. As such, over the last few years, its use as a marketing tool has skyrocketed to heights.
Some of the benefits include:
- A Targeted Message
Other forms of marketing often suffer from a high degree of wastage, with regards to reaching the right customers or demographic. Bulk SMS, however, does not, as messages can be sent directly to the intended audience. Furthermore, thanks to that targeted nature, the read rate/open rate of best SMS marketing is as high as 98%
- Ease of Creation and Delivery
Composing a 160-character best SMS and sending it to multiple recipients is a relatively quick and simple process, saving businesses time and resources. Furthermore, software such as our BrooadNet platform is extremely easy-to-use to use, enabling contact lists to be created and messages to be sent in a matter of minutes.
- Low cost
Compared to the costs of marketing via TV, and print which is high for any business bulk SMS is highly cost-effective, with messages costing as little as a few cents. As such, this solution is not only more cost-effective but also offers a much higher ROI. That means, even with a small budget a start-up could reach thousands of potential customers quickly with little effort.
SMS marketing can turn your little investment into a bigger return one.
Bulk SMS may not be new; however, for many a business, it is the future of marketing. With its many associated benefits, it is revolutionizing customer interaction and is likely to do so for years to come. With BroadNet technologies you are welcome to benefit from our unbeatable prices and our well-developed SMS marketing platform.
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