Mobile growth is charging ahead. The combination of e-commerce and SMS marketing also provides the ideal foundation for your business to expand into the burgeoning chat commerce space.
Ideally, the most satisfying customer experience is one in which SMS, WhatsApp, and any other messaging channel that the customer prefers are available to them, so ensure you select a provider that offers the ability to scale your business across multiple channels.
Getting started with SMS marketing for your e-commerce store
SMS marketing is a powerful and affordable way to crack an exciting mobile market. But there are a few things you need to consider if you want to take full advantage of automated marketing with SMS.
Choose a provider
There are a few key aspects to take into account when choosing an SMS provider for marketing your small business.
- What will the service cost?
Get the numbers on the operational costs and price per SMS. A provider like BroadNet will give you a detailed breakdown of the costs of your automated marketing service.
- Examine the delivery and bounce rates
Your SMS provider should provide stats on the number of messages delivered. Yes, SMS has a high return on investment but bounced and undelivered messages are a waste of your time and money.
- Which regions do they deliver to?
When you’re running an e-commerce business, you might serve customers in different states and even different countries.
Your SMS provider should also integrate easily with your existing applications. And, it’s also key to get access to analytics to help inform your SMS marketing efforts. For instance, a certain offer might perform better with your target audience.
Decide on your goals
It’s a good idea to start small and simple. Don’t try to chase too many objectives at the start of your SMS marketing campaign.
You might want to focus on driving sales for a specific product, or you may be more concerned with growing a VIP list for your SMS marketing campaigns. Whatever your goal, be sure to keep it focused.
Develop an engagement strategy
The path to higher engagement on any marketing channel isn’t always a straight one. But there are effective tactics that connect with e-commerce customers.
Consider setting up an opt-in on your site at checkout. A mobile number is a coveted resource; give your customers a compelling reason to share theirs — opt-in forms with incentives can attract 600 percent more subscribers than ones without.
If you have a vibrant email list or social media presence, place your keywords on those platforms — along with your incentive — and watch your list grow.
SMS marketing helps you with your first steps in establish your e-commerce SMS Strategy.
Marketing your small business can be hard in the competitive e-commerce world, but automated marketing with bulk SMS continues to beat other channels. Learn more about how to effectively use bulk SMS to set your small business up for success. With BroadNet SMS providers, your business is on the right track!
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