Analyse these simple tips for improving your SMS marketing content, or to use as a lens to coach the team member to whom you’ve delegated the task.
It’s outspoken to make the mistake of imagining that any 160-character message is okay when it comes to SMS copywriting. That’s because the no-frills, simple approach feels informal and – in some ways – unprofessional. However, the quality of your SMS marketing copy is just as important to creating a positive response as the copy quality of any other advertising message.
- Incentivize Your Call to Action People have heard “Act Now!” and “Call Today!” so often the sentiment is all but invisible. Instead, provide a discount, perk, or elite status option for texting a response or coming in with the message. A lunch hour special for example includes a time limit, which can further motivate immediate action.
YES: Text 123456 to try our newest milkshake FREE!
NO: Time is limited! Act now!
- Avoid “Text Talk” (Unless You Should Be Using It) Unless your customer base consists entirely of teens and young adults, retain your SMS marketing message professional. This means using proper grammar and traditional spelling. You’ll never alienate even the most wired customer by using standard conventions – but text abbreviations may cost you a client.
YES: Come early for the best view of our newest addition.
NO: Hope 2 CU there! If you must abbreviate to stay within character limits, stick with standard abbreviations, and avoid web slang. YES: Text B4 noon for a 2-for-1 deal. NO: Text FTW! Don’t B L8.
- Use Powerful Words Make the most of your characters in SMS marketing by using words that evoke action and emotion. Use them to paint a “benefits picture” of what will happen when a subscriber responds to your message.
YES: Enjoy a relaxing Swedish massage.
NO: Massage sessions open today.
- Focus, Focus, Focus It’s been said that SMS message advertising is an arrow to traditional media’s shotgun. Focus on your broadcast subscribers, rather than the general public, with references to your shop, brand, and unique selling proposition. You may want to focus even further, such as with an offer for fans of just one product you carry – or on the customers who come in at a specific time or day of the week.
YES: Jerry, enjoy your favorite side dish at lunch FREE.
NO: Dear customer, take 10 percent off this week.
Your customers want you to use this channel. Over half of all consumers say they prefer to contact support via SMS over all other channels.
Customers favor getting order status alerts, reservation confirmations, and appointment reminders via text in SMS marketing.
SMS marketing has the most powerful engagement rate of any marketing medium by far. Your customers want you to use this channel. Over half of all consumers say they prefer to contact support via SMS over all other channels. And most say they prefer to get order status alerts, reservation confirmations, and appointment reminders via text and this text should be written perfectly with the help of Broadnet Technologies.
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