SMS marketing is a perfect fail-safe option for businesses to advertise and promote their offerings this Christmas season. Targeting customers directly with SMS marketing will enable you to effectively capitalize on the vastly increased holiday season spending and get you on the right track for a successful new year.
While using SMS marketing, you are one step ahead of competitors using costly strategies such as newspaper advertisements and other traditional media.
Here are 6 creative ways retailers can effectively use SMS messaging during the holiday season.
Christmas flash sale:
Discounts are a powerful driver for customers especially if sent through SMS as FLASH SALE. This is a great way to connect with your customers in a way that adds value to their day and it’s a great way to promote your products over Christmas.
Win new opt-ins and build your SMS marketing database by running a Christmas competition. Promote competition on your e-commerce site and social pages and instruct people to opt-in to your SMS list to win. Guarantee the prize is compelling to gain thousands of new contacts over the Christmas period.
Choose your own Christmas present:
Turn the tables this Christmas and give your customers a Christmas present, which will also impulse traffic to your website. Boost your SMS contact list to vote for a Christmas ‘special’ they would most like to receive from your business these holidays.
Last-minute SMS offer:
The final days before Christmas are a convenient time to market to last-minute shoppers. Make your store the shopping destination for this market by using SMS call-to-action such as “24-hour last-minute sale”, “last chance delivery”, “extended hours for one day only”. Create a sense of urgency and ensure your product/store is on the radar for frantic last-minute- shoppers.
SMS gift cards:
Design a moving SMS gift card for customers to send to friends and family on Christmas Day. This is perfect for customers who have not had a chance to shop but still want to let loved ones know they are thinking of them. Send this out as a last-minute offer on Christmas Eve.
Christmas SMS coupons:
During the holiday shopping season, there’s an abundance of print ads, flyers, mail drops. Today’s shoppers however are more into online shopping to benefit from discounts, promotions, and coupons. Instead of having shoppers looking online for you, send Christmas coupons to them via SMS with an online SMS service!
So, if you thought SMS marketing was just for retailers to send reminders and quick confirmation notifications, then you might need to think again.
The holiday season is an excellent time for you to kick into gear and step up your SMS marketing campaigns. Christmas sales are about more than just having a great ad. Getting your brand into the minds of your customers is crucial for driving sales in the coming weeks.
For more ideas on how your business can benefit from SMS this holiday period, contact BroadNet customer success team and check our website.