HOW TO USE BULK SMS MARKETING TO UNDERSTAND YOUR TARGET
Text sms marketing can complement other strategies such as SEO, social media, and email marketing.
Connect with your customers by being where they are most: their phones.
Bulk SMS or text message has been around for a while now, but the field is always evolving. Since I founded my own SMS marketing company in 2010, I’ve seen many important changes in the way bulk SMS campaigns are run. Just as importantly, I’ve watched the industry grow by leaps and bounds as mobile technology has spread quickly around the world. This means that there’s more potential now than ever before to reap the advantages of SMS marketing.
One of the things I frequently tell clients is that they don’t have to think of bulk SMS as a replacement for their other marketing activities. Some of the best results I’ve seen are from businesses that incorporate bulk SMS into their overall marketing strategy.
How to Integrate text message Into Your Marketing Campaigns
Nowadays, smartphones and mobile devices have become an increasingly popular way to access the internet. People use them not only for phone calls, but also to access social media sites, check email and, of course, to send and receive text messages.
Because phones are now such a ubiquitous part of modern culture, they can be integrated with your other marketing efforts. Bulk SMS offers many apps and services that make it easy to connect text message with other platforms, such as:
- App downloads and website traffic: Use text message to direct people to download your app or visit your website. By delivering a direct link to download on the App Store, people can immediately download it instead of having to search for it.
- Live events and offline marketing: Bulk SMS is also a powerful way to boost the effectiveness of your offline marketing campaigns, such as sales and special events held at a retail store. The traditional practices of putting up billboards or hanging up flyers can be enhanced and modernized by using SMS or QR codes that let people enter your contest or join your list instantly.
Enter the New Wave of SMS Marketing
As I mentioned, SMS marketing has changed quite a bit in recent years. When I first entered the field, bulk SMS was a new concept and involved lots of experimentation.
- Building targeted and segmented lists: The key to successful SMS marketing, which holds for all types of marketing, is to send messages to the right audience.
- Developing good timing: You want to send messages consistently, but not so frequently that it becomes annoying. You also want to identify the best times of day and days of the week to send messages. This is another area where testing and analytics help you become more effective.
SMS marketing audience loves to be notified via bulk SMS on the hottest offers they’re getting from their favorite brands.
While SMS marketing is no longer new, you still have plenty of time to benefit from this industry’s new wave. There are now more ways than ever to make text marketing a powerful component of your marketing mix.
BroadNet Technologies helps businesses grow within their bulk SMS marketing asset.
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