Let’s take a look at some of the rules you should follow if you want to create and run a successful BULK SMS marketing campaign.
The mobile phone has become a primary means of communication in so many ways. From its basic function to call and answer the phone call, to browsing the Internet, watching movies, checking social networks, chatting with friends, playing games, and even shopping online. Among all these varieties of options mobile phones offer us today, there is one everyone uses and it’s BULK SMS marketing campaigns.
How to run these Bulk SMS marketing campaign by:
- Clear call-to-action
Before launching your BULK SMS marketing campaign you need to consider what your goals are. Communicate your objectives clearly to your staff and integrate your BULK SMS campaigns seamlessly into all aspects of your company’s marketing strategy. Don’t think of BULK SMS as separate from your other campaigns. Once you understand what it is you want to achieve and how it will affect other marketing aspects of your business, decide on a powerful call-to-action.
- Incentives
Once your campaign is sent out, it will disrupt your customer’s day. Don’t take for granted the short time it takes to read an BULK SMS. Energize your customer relationship management program by always offering your customers a little something extra to ensure that they were opt-in.
- Be compliant
Customers should opt-in to your offers by simply texting a keyword to a shortcode. This easily ensures that you have a buy-in from your clientele, which means they won’t feel spammed. Mobile communication legislation and compliance requirements can sometimes pose obstacles. Your BULK SMS campaign does need to adhere to certain legal requirements. These often include adding terms and conditions, an opt-out option, and disclosing any additional BULK SMS charges. They’re experienced in delivering messages globally and will assist you in making a success of your BULK SMS marketing campaign.
- Immediate and consistent
Because your BULK SMS is certain to be delivered to your consumer almost immediately, you need to utilize and leverage this for the good of your campaign. Promote special offers that are time-sensitive or events that take place shortly. Once you have buy-in from your customers, don’t spam them, but you do need to be consistent. Most successful campaigns connect with their consumers every week.
- Integrate and measure
Your BULK SMS campaign should be fully integrated with your traditional marketing and media advertising like TV, print, radio, and social media. Your call-to-action needs to be well thought out to secure the effectiveness of your campaign. Ensure that you measure the success of your campaign by monitoring your customer engagement and subscriber growth. Constantly reassess your campaigns to best suit your customer’s needs.
Famous brands use BULK SMS marketing as an integral part of their mobile marketing strategy.
Well-timed, personalized BULK SMS messaging has the potential to help you generate leads and boost revenue. Now that you know how to create more effective and successful BULK SMS campaigns, partner with Broadnet, one of the world’s leading messaging experts. Get started today by signing up now for your free Broadnet’s account.