In this blog, we’ll walk you through five benefits you’ll see when you combine email marketing and SMS marketing.
There is no doubt that email marketing is a channel that you should leverage for your business. That said, you can maximize your email performance by combining email and SMS. SMS marketing is way more powerful than email marketing so they can surely bring benefits together.
1- It’s Effective At Getting Your Messages Read
Customers today use their smartphones for everything, not just sending text messages. Mobile devices are used to shop online, order take-out, pay the bills, and check emails.
2- Everybody Owns A Smartphone
Look around you during your daily commute—while you’re having coffee at the nearest café, or even while you’re browsing in a store, it’s near impossible to see someone who isn’t looking down on their smartphone.
Your subscribers most likely own smartphones, so why not use it to your advantage? Additionally, outside of emails, SMS is one of the best alternatives you can use to keep in touch with your audience.
3- SMS Is Permission-Based
The only way you can email a subscriber is if they opt into your list. Users have to sign up to your list by entering their name, email address, and other information on one of your sign up forms.
This also applies to SMS marketing. Before you can even start sending text messages to your subscribers, they first need to confirm they want to receive these messages from you—which is a simple process.
4- SMS Is Always On
Not only does reading emails require a steady internet connection, but some people also don’t check their email accounts every day.
SMS doesn’t have these limitations. Smartphone users don’t need to have their data turned on to read text messages, which means they will always receive your SMS. Moreover, since users always receive a text messages, it’s much more likely to be read compared to your email message.
As impressive as a channel as SMS marketing is, there are ways it can be complemented.
One of the best ways is combining email marketing with SMS marketing.
Both email and SMS are read on smartphones, so it’s a no-brainer. Furthermore, a text messages acts as a great complement to your email campaign. When you send an email to your subscribers, not all your subscribers will open and read it. Sending subscribers a summary of your email via text is a great way to keep them in the loop about important brand updates, new products, and exciting promotions and offers.
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