5 Ways Mobile Marketing Helps Restaurants
Mobile Marketing for Restaurants Whether you run a large restaurant or a small cafe, you’ve got a lot on your plate.
Mobile marketing is the process of targeting campaigns to people on mobile devices. “Mobile” is extremely broad and can cover a wide range of tactics including banners, video, email, search ads, and texting. Restaurants have always relied on print coupons to bring in more diners, more traffic and increase their profits. In the digital age, your restaurant can leverage mobile marketing to bring in even better results.
1- Customer Coupons According to industry service website, RestaurantReport.com, mobile coupons are seeing a 1,000% higher buy rate than print coupons, at a fraction of the cost. Better yet, text message coupons require none of the print and layout costs associated with traditional ones. Set up a rotation of different kinds of offers to snare different kinds of buyers. Buy one, get one free Get a side item free with the purchase of an entree Percentage off entire order Discount on purchases over a dollar amount — like $5 off purchases over $25
2- Timed Delivery You can improve the response rate by sending your text message at key times. Between 11 am and noon, people are choosing where to go to lunch. Your text message can become the deciding factor. The same goes for 4 pm to 5 pm when people are deciding where to have their after-work drinks.
3- Loyalty Programs Repeat customer rewards (the equivalent of punch cards), and company news, can be part of your mobile marketing message. Again, electronic delivery means no printing and layout costs, making the program much less expensive and far more efficient. Automated systems can also send personalized loyalty offers – like a free dessert coupon on someone’s birthday.
4- Focused Marketing By formatting your coupons and other offers so that customers have to respond to activate them, you’ll be armed with an updated list of the people who engage with your mobile marketing. These people are the ones who will give you your best return — information marketers spend millions of dollars every year to learn.
5- Customer Communication making your mobile marketing a two-way street can give your campaign an even better response. A simple satisfaction survey can help your customers feel listened to, and foster a sense of ownership and belonging. A highly effective way to involve your customers is to ask them which coupon they would most like to examine — then send it out an hour before the lunch rush.
With mobile marketing, you can always revolutionize the way you deal with your customers.
Smartphones and other mobile devices are revolutionizing the way people look for restaurants and order food. People are spending more and more time on their phones. If that’s where they are, that’s where you should go. Broadnet Technologies believe that restaurants have many mobile marketing tools at your disposal including local SEO, online ordering apps, merchandising, and SMS marketing among others. Whether you have one unit or hundreds, adding even just a few of these to your marketing mix can boost your bottom line especially with our expertise.
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